10. Nakitech_Video Marketing
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Video Marketing
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
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• Do you know…Advertisers are moving Ad Dollars from TV to Online Video?
• Interesting...Right…This is happening because Internet Users always choose to watch video than read but it was not
so popular earlier because of slow internet speed. The wave of Video Marketing promises to lead in coming years as it
is informative and able to demonstrate the real look and feel of a product or service and can generate three times
response than usual.
• This Module has been designed to teach you about Video Ad Campaign, Posting Ads on You Tube, Analytics,
Promoting videos and Tracking Ads.
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Video Advertising Course Modules
• Introduction to Video Advertising
• Steps in a Video Ad Campaign
• Upload Videos to You Tube
• Promoting Videos
• Sharing Videos
• Posting Ads on You Tube
• YouTube Analytics Tools
• Tracking Ads
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Introduction to Video Advertising
• Types of Video Ads
• Pre-roll Video Advertising
• Mid-roll
• Post-roll
• Companion Online Video Advertising
• Invitation online Video Ads
• Interactive Online Video Advertising
• Overlay Online Video Ads
• In- Banner Video Ads
• In-Page Video Ads
• In Text Video Ads
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Steps in a Video Ad Campaign
• Set up Goals
• Create Videos
• Upload Videos
• Promote
• Track
• Refine and Repeat
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Upload Videos to You Tube
• Overview
• Upload video on Video sharing sites
• How to Upload Videos on YouTube
• Optimize Your Video for SEO
• Add a YouTube Video in your Website
• Best practices for Uploading videos
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Promoting Videos
• Methods to Promote your Video
• Steps to Promote your YouTube Video with Google AdWords
• Promoting Videos using Facebook
• Promoting Video using Email
• Promoting Videos using Blogs
• Guidelines for Promoting your Video
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Sharing Videos
• Sharing video Using Facebook
• Sharing Video Using YouTube
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Posting Ads on You Tube
• How to Post Ads on YouTube
• Track your online Videos
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YouTube Analytics
• Earning Reports
• View Reports
• Engagement Reports
• Overview of the YouTube Analytics
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• Sample Analytical Report
• Demographics Report
• Views Report
• Playback Locations Report
• Traffic sources Report
• Audience Retention Report
• Devices Report
• Estimated Earnings report
• Ad Performance Report
• Subscribers Report
• Likes and Dislikes Report
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• Favourites Report
• Comments Report
• Sharing Report
• Annotations Report
• Call-to-Action Report
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Online Video Analytics Tools
• Shinystat
• Matraxis
• Trackset
• TubeMogul
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Tracking Ads
• AdWords
• Conversation Tracking
• Conversion Optimizer
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THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
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Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City.
Hotline: 0935 982 718 – 0907 053 773
Email: Website:
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