Hiện trạng kiến thức, nhận thức, thái độ và hành vi của học sinh trung học phổ thông về tiêu dùng bền vững

Khoa hgc Xa hgi va Nhan van i

Hien trang ki^n thirc, nhan thirc, thai do va hanh vi
cua hoc sinh trung hoc pho thong ve tieu diing ben virng
Bang Thi Thanh LI'*, Nguyin Ky Phung^ To Thi Hiln^ Nguyen Thi Thu Hien^ Huynh Ngoc Thiiy An^
'Trieang Dai hoc Khoa hQC Tu nhien, Bai hoc Quoc gia TP Ho Chi Minh
-Vien Khoa hoc vd Cong nghe Tinh toan
^Trumg Dgi hoc Tdi nguyen vdMoi truong TP Ho Chi Mmh
Ngay nhan bai 8/1/2020; ngay chuygn phan bien 13/1/2020; ngay nhan phan bien 20/2/2020; ngay chap nhan dang 28/2/2020
Tom tdt:
Sy phat trien kinh te da gay ra nhilu tac dong tieu eye den mdi truong, lam can Itien dSn cac nguQn tai nguyin. Bilu
do da trd thanh van de toan c5u, va tieu diing ben vung (TDBV) chinh la mdt trong nhirng bien phap tot nhat dl giai
quyet van de dat ra. Nghien ciiii nay da tien hanh khao sat danh gia doi voi 1102 hoc sinh tai 24 trudng trung hoc phd
thong (THPT) thudc khu vuc noi thanh hien huu, npi thanh phat trien va ngoai thanh TP H6 Chi Minh (TP HCM)
nham danh gia hien trang kiln thuc, nhan thuc, thai dp va hanh vi ciia hpc sinh vl nhiing khia canh cua TDBV. Kit
qua nghien ciru cho thay kien thuc ciia hoc sinh ve TDBV van cdn nhieu han chi; nhan thirc, thdi dp, hanh vi cua
hoc sinh d muc tuong doi tot chilm ty le cao. Nhan thirc TDBV cua hpc sinh thuoc ba khu vuc u muc tirffng doi tot,
da so hoc sinh khu vyc npi thanh co nhan thirc chua tot chiem ty le cao hon khu vyc ngoai thanh. Kien thuc, thai dp
cua hpc sinh khu vyc npi thanh hien hiru ve TDBV tdt hon khu vyc npi thanh phat trien va ngoai thanh. Tuy nhien,
hanh vi tieu dung ciia hpc sinh khu vyc ngoai thanh is muc tot chiem ty 11 cao nhat trong ba khu vyc. Bin canh do,
kit qua kiem dinh sy khac biet hanh vi tilu diing giira gim tinh cho thay gidi tinh cua hpc sinh THPT khdng anh
hudng den hanh vi tieu diing.
Tie khoa: hanh vi tieu diing ben vung, hpc sinh trung hpc pho thong TP HCM, tieu dung ben vii'ng.
Chisd phan loai: 5.4
Gidi thieu

Ngay nay, nhu cau tieu dung cua con ngudi dang gia
tang vdi toe dp rat nhanh. Dieu nay da va dang gay ra nhieu
van de: thieu hut ngudn nhien lieu, tang lugng rac phat thai
va tang su dung dat... Nhirng van de nay tac ddng rat Idn den
mdi trudng, chiing ta can nhan thiic dupe nhiing hanh ddng

tieu dimg, mua sam, sir dung tai nguyen ciing nhu phat thai
hang ngay cua minh. Khi do, chiing ta se co trach nhiem hon
vdi moi hanh ddng va quyet dinh ciia ban than.
Nhimg nghien ciiu gan day chi ra rang, hanh ddng cua
con ngudi la mot trong nhiing nguyen nhan true tiep gay
nen cac van de mdi trudng, dac biet la cac hoat ddng san
xuat va tieu diing. Chinh vi vay, trong thdi gian vira qua,
san xuat va TDBV la mot trong nhiing gjai phap quan trong
nhan dugc sir quan tam sau sac tir cdng ddng Viet Nam va
the gidi. TDBV nghTa la viec mua nhung hang hda va djch
vu khdng gay tdn hai den mdi trudng, xa hdi va kinh te [ I ].
Hien nay tren the gidi cd rat nhieu nghien cifu ve TDBV,
nhieu nghien cihi da dugc tien hanh nham xac dinh cac yeu
td quyet dinh den hanh vi TDBV va mdi lien ket giira san
xuat va TDBV. Hanh vi cua ngudi tieu diing dai dien cho
tac ddng ciia xa hoi ddi vdi mdi trudng, hieu dugc hanh vi

cua ngudi tieu dung la dieu kien tien quyet de khuyen khich
hanh vi tieu dimg than thien vdi mdi trudng vit thiic day
hanh vi TDBV. Viec thay ddi hanh vi cua ngudi tieu dimg la
mot nhiem vu het siic phirc tap va khd khan [2]. Cd mdt ket
ndi quan trpng giiia cac dac diem kinh te - xa hdi, nhan khau
hpc cita ngudi tieu diing va hanh vi tieu dung cd trach nhiem
vdi xa hdi. Mirc dp giao due se nang cao tinh than trach
nhiem xa hoi ciia ngudi tieu dimg ma cudi ciing se nang cao
hanh vi than thien vdi mdi trudng [3].
Cd kha nhieu yeu td anh hudng den hanh vi tieu dimg
ciing nhu tac ddng Ien y dinh TDBV. Nhan thirc, thai dp,
chuan muc xa hdi la nhung tac nhan cliinh anh hudng den
hanh vi tieu diing ciia ddi tugng thanh men dp tudi tir ISIS, ngoai ra sir giao due tir gia dinh dugc coi la yeu td quan

trong va quyet dinh nhat ddi vdi nhan thii'c va thai dp TDBV
cua ddi tuong tieu diing tre tudi nay [4]. Thai dp la nhiing
yen td du doan tdt hon ve hanh vi than thien mdi trudng so
vdi cac bien sd khac [5, 6]. Niem tin ciia ngudi tieu dimg
hinh thanh thai do sir dung san pham va thiic day hanh vi
tieu dung [7], ben canh dd, suy nghi, cam xiic cua ngudi tieu
diing ciing se anh hudng den hanh vi [8].
Ve mdi quan he giiia gidi tinh va thai dd tieu dimg.

''tacgid lien he- Emad: dllle@licmiis edu vi

HOA HOC
, 62(4) 4.2020
BM6ii6HiVifflNam

23


Khoa hgc Xa hgi va Nhan van

Current status of knowledge,
awareness, attitudes
and behaviours of liigh school
students on sustainable consumption

khong CO su phan biet gidi tinh trong thai dp ddi vdi moi
tnidng va mua sam san ph4m xanh [9, 10]. Cac yiu td anh
hudng den thai dp va hanh vi tieu dimg cac san pham xanh
cua fhg he tudi tij 18-25 gdm ca 3 ygu td (xa hoi, nhan thiic
vg mdi trudng, gia ca) va cd su khac biet trong hanh vi tieu

diing cac san phim xanh giiia nam va nir (nam cd xu hudng
it than thien mdi truong hon nir) [11].

Viet Nam da xay dung k^ hoach hanh ddng qudc gia ve
san xuat va TDBV (SX&TDBV), vdi muc tieu tdng quat la
giam cudng do sir dung nguyen vat lieu va nang lugng trong
'University of Science, Vielnam National University. Ho Chi Minh city
he thdng san xuat va tieu diing (bang each nang cao hieu qua
'Institute for Computational Science and Technology
^University ofNatural Resources and Environment, Ho Chi Mmh city sir dung). Tdi uu hda be thdng san xuat va tieu dung (thay
the nguyen lieu dau vao, quy trinh, san pham, djch vu va
Received 8 January 2020; accepteci 28 February 2020
nhu cau) de khdng ngirng cai thien chat lugng cude sdng.
Xay dung ke hoach dao tao, cac chinh sach dieu phdi va cac
Abstract:
boat ddng thuc day qua trinh chuyen dich sang SX&TDBV,
.The development of the economy has caused many gdp phan phat trien ben vung dSt nude. O nhirng khu vuc dd
Fnegative impacts on the environment. Environmental thi Idn, TDBV dang la mdi quan tam hang dau cua cac nha
pollution is increasingly severe, the resources are hoach dinh chinh sach, dac biet la TP HCM - trung tam kinh
Igradually exhausted, and energy is increasingly te cua ca nude, cd toe do tang trudng kinh te cao, dang phai
pcarce. These have become a global issue in which ddi mat vdi ap lire Idn ve d nhiem mdi tnrdng, can kiet tai
"sustainable consumption is one of the best measures nguyen thien nhien, bien doi khi hau toan cau...
to solve that problem. The research has conducted a
survey to assess the status quo (knowledge, awareness,
Viec nghien ciru cac hanh vi tac ddng den y dinh tieu
^attitudes, behaviours) of 1102 students from 24 high diing cita con ngudi da dugc thuc hien rong rai tren the gidi,
[ schools in urban and suburban areas in Ho Chi Minh d Viet Nam ciing da cd nhieu chuyen gia thuc hien cac de
' city by multiple choice and self-eentered questions tai hen quan. Tuy nhien, hau het cac nghien ciiu nay deu
about sustainable consumption. Assessment results dugc thuc hien tren nhiing ngudi da trudng thanh, da cd thu
Pshowed that, the awareness, attitudes and behaviours nhap... ma rat it de tai nghien ciru ve hanh vi tac dong cua

Fof sustainable consumption of students were at a hpc sinh - the he tuong lai ciia dat nude. Dac biet, hpc sinh
Relatively good level with high results. Awareness of trung hpc lit ddi tugng tre, nang ddng, sang tao, co kha nang
sustainable consumption of students in three areas was tim tdi, tiep nhan va lan toa thong tin tdt den cdng ddng.
''relatively good; meanwhile, the majority of students Viec cung cap cho hpc sinh trung hpc nhirng kien thirc ca
in urban areas who did not have a good awareness, ban cd lien quan den TDBV, ciing nhu mdi quan he tac ddng
accounted for a higher proportion than in suburban qua lai giu'a thoi quen tieu dimg, mdi trudng va sire khde
areas. Current students' knowledge and attitudes in trong sinh hoat hang ngay se gdp phan hinh thanh d hp y
urban areas about sustainable consumption were better thiic, thai do va hanh vi diing dan ve TDBV. Vi vay viec
than those in developed and suburban areas. However, tuyen truyen, giao due nang cao nhan thirc ve TDBV cho
the consumption behaviour of students in the suburban ddi tugng nay la van de cap thiet, cd tac dung rpng Idn, sau
areas at a good level accounted for the highest rate sac va ben viing. De dua ra cac giai phap giao due hieu qua,
among the three areas. In addition, the results of testing chiing ta can biet dugc hien trang kien thirc, nhan thiic, thai
the consumption behaviour difference between sexes dd, hanh vi tieu dimg cua hgc sinh. Dd chinh la muc tieu ciia
showed that students' gender did not affect consumption nghien cim nity.
behaviour.
Pliiloing phap nghien ciiti
Keywords: high school students in Ho Chi Minh
Ddi tieffng vdpham vi nghien cmi
city, sustainable consumer behaviour, sustainable
Ddi tugng nghien ciiu la kien thuc, nhan thii'c, thai dp
consumption.
va hanh vi ciia hpc sinh THPT tai cac trudng tren dia ban
Classification number: 5.4
TP HCM.
Thi Thanh Le Dang'*, Ky Phung Nguyen^, Thi Hien To',
Thi Thu Hien Nguyen^, Ngoc Thuy An Huynh^

Pham vi nghien ciru: de tai da tiSn hanh khao sat 24
trudng THPT tren dia ban TP HCM, vi tri cac tnrdng dugc
tha hien trong ban dd hinh 1.

csNG NGHE Viet Nam 62(4) 4.2020

24


Khoa hoc Xa hgi va Nhan van i

tien trong qua trinh xii ly cung nhu phuc vu cho viec danh gia
kien thirc, nhan thiic, thai dp, hanh vi, nghien ciiu se tien hanh
chuan hda (cho diem) cho mdi van de trpng tam. Moi cau hoi
cd mdt dac tnmg dap an dung, sai khac nhau, dua vao cau tra
ldl ciia mdi hpc sinh ta cd the xac dinh va phan biet dugc kien
thiic, nhan thiic, thai dp va hanh vi ciiatimgddi hrpng. Ket qua
khao sat duoc thdng ke phuc vu cho viec danh gia hien trang
kien thiic, nhan thiic, thai dp, hanh vi cua hpc sinh.
Ket qua nghien cuU
Ddnh gid kiin thiec vi TDBV cua hoc sinh THPT
Kien thuc ciia hpc sinh dugc danh gia thdng qua phieu khao
sat, sau do chuan hda va phan chia thanh 3 miic do: tdt, tuong
ddi tdt va chua tdt.
Trong pham vi bai nghien cim, kien thiic dugc hdi trong
phieu khao sat danh cho hgc sinh dugc tien hitnh dudi 6 gdc dpkien thiic chung vh TDBV, nang lugng, san pham xanh, du lich
ben vung, dd thi ben vimg va han che phat thai.
Hinh 1. Ban do the hien vj tri cac truing THPT trong nghien cuu

Ket qua khao sat ve kien thiic lien quan den cac khia canh
TDBV ciia hpc sinh THPT dupe th6 hien d hinh 2.

Phuong phap nghien cim

Phuang phap dieu tra xa hoi hpc duoc thuc hien thdng qua
phiSu kliao sat tham do y kign hoc smh tai cac trudng THPT d
TP HCM.
Viec khao sat hien trang dugc thuc hien thdng qua bp cau
hdi trac nghiem vdi ngi dung theo md hinh KAP (kien thiic,
thai dp va hanh vi). Cau hdi thiet ke dupe van dung linh hoat de
phii hgp vdi ndi dung hdi va phuong phap thong ke, bao gdm
cau hdi ddng mot lira chpn, cau hdi ddng nhieu lira chpn, cau
hdi md, cau hdi nira ddng niia md, cau hdi phan ddi, cau hdi
nhieu lira chgn va cau hdi thang bac [12]. Ndi dung xoay quanh
cac van de ve TDBV.
Nghien ciiu ap dung phuang phap ngau nhien phan tang de
tinh toan kich thudc mau. Mau nghien cim dugc xac dinh thdng
qua viec phan tang dua vao hai tieu chi: vanh dai khu vuc phan
thanh ngi thanh hien huu, ngi thanh phat trien, ngoai thanh vit
xep hang trudng dua vao diem tuyen sinh 3 nam gan nhat.
Cdng thiic Linus Yamane ap dung chung cho viec tinh quy
mo mau [13]:
N

n—

—
1 + A' * e '

Trong do: n la quy md mau dieu tra; N la sd lugng hoc sinh
ciia cac trudng; e la miic do sai lech (e=0,I).

Hinh 2. Kien thuc ve TDBV cua hoc sinh.

Ve kien thiic TDBV ciia cac em hpc smh, cd den 77,40%
hpc sinh d mirc chua tdt, 20,33% d miic tuong ddi tdt va chi
2,27% cd kien thuc tdt Ket qua nay chi ra rang, kien thiic ve
TDBV ciia hpc sinh cdn nhieu han che, nhung han che ve kien
tliiic ciia hgc sinh phan \an nam d van de hen quan den kiSn
thirc ve khai niem TDBV, san pham xanh, du lich ben viing,
tang tnrdng xanh, do thi ben vung. Ket qua nay cung tuong
ddng vdi ket qua nghien ciiu ciia SharifahA. Haron va cs [14],
nhung ngudi tham gia khao sat tra Idi ve nhung kien thiic mdi
tru'dng CO ban hoac van de chung thi cd ty le cao, tuy nhien khi
duoc hdi ve cac thuat ngii hen khoa hpc khac nhau, phan Idn
nhirng ngudi dugc hdi cdn xa la vdi hau het nhung thuat ngCr
dugc dua ra khao sat.

Phuang phap xie ly so lieu

Ddnh gid nhan thu'c ve TDBV cua hoc sinh THPT

Sir dung phan mem MS-Excel va SPSS 20 (Chi - square, T
- test) de xu ly so lieu thu thap dupe thdng qua phieu khao sat
Ket qua dieu tra se dugc thdng ke phuc vu danh gia kien thiic,
nhan thiic, thai do, hanh vi TDBV cua hgc sinli THPT. De thuan

De danh gia dugc nhan thiic ciia hgc sinh ve van de TDBV,
nghien cim da tien hanh khao sat dua tren sir nhan dinh ciia
hgc sinh ve vai tro ciia TDBV; nhiing mdi quan tam hien nay
va van de mdi truong tai noi sinh sdng ciia hpc sinh bao gdm

KHOA HOC

25

IWNGR

, 62(4) 4.2020


I Khoa hgc Xa hoi va Nhan van

siic khde, van hda, dao diic xa hdi, giao due, mdi trudng, kinh
te - thu nhap ca nhan; va nhiing quan diem ciia hpc sinh ve cac
nhan dinh lien quan den hanh vi tieu dung. Ket qua khao sat
nhan thiic ciia hoc sinh dugc the hien d hinh 3.

thiic v6 TDBV ciia cac em hoc smh tuong ddi tdt chimin, ly le
cao da tac ddng tich cue dgn thai dp ciia cac em vk vSn de nay.
Banh gid hanh vi vi TDBV cua hoc sir THFT
Bk biet vS hanh vi ciia hpc sinh ddi v - ' '^' ^'"^ TDBV, de
tai da dua ra cac hanh vi thudc 5 linh vuc, iiha a - nang lugng;
phuang tien; hang tieu dimg - mua sSm; tieu diing thuc pham;
thdi gian ranh. Cac hanh vi se dupe hpc sinli lira chpn vdi 3
miic do sau: thudng xuyen lam, thinh thoang lani, khdng lam.

HSu het cac ylu td anh hudng dSn hanh vi cd the dugc phan
thanh hai loai khac nhau - cac y6u td lien quan den ca nhan va
lien quan dSn bdi canh/tinh hudng. Cac yk\x td ca nhan bao g6m
thai dp, gia tri, dac diem nhan khau hpc va cac bien sd khac anh
hudng den viec ra quyit dinh va hanh vi ciia ngudi tieu dimg;
cac yeu td bdi canh/tiidi hudng lien quan den cac yeu td ben
ngoai cd the anh hudng d6n TDBV theo hudng tich circ hoac

tieu cue [16]. Ddi vdi hpc smh THPT, viec tieu dung ciia cac
em cdn phu thuoc vao gia dinh ciing nhu bdi canh ca nhan, khi
Hinh 3. Nhan thuc v l TDBV cua hoc sinh.
dugc hdi ve viec ti§u dung hang ngay xoay quanh cac chii de
i .
nang lugng, thuc pham, hang tieu dung, phuang tien va nang
Ket qua khao sat nhan thtic ve TDBV ciia hpc sinh cho thay lugng, da sd cac em deu cd khuynh hudng tieu diing d miic
77,5% CO nhan thitc draitctuong ddi tot, 13,43% co mirc nhan tuong ddi tdt, cu the 29,67% hgc sinh o miic dp tdt, 66,79%
thuc tdt va 9,07% cd nhan thiic chua tdt, ben canh do van de ma d miic dg tuong doi tdt va 3,54% d miic dp chua tdt (hinh 5).
cac em quan tam nhieu nhat hien nay la sire khde va theo sau
do la van de mdi tnrdng.
•T6t
JLDdnh gid thdi do vi TDBV ciia hoc sinh THPT
De tun hieu thai dp cua hpc sinh tren dia ban TP HCM
• Tiroiig doi tot
ddi vdi TDBV, de tai da dua cac van de, sir kien lien quan
den TDBV vao khao sat. Ket qua cho thay hpc sinh cd thai
Chua tdt
•
dO d mure tuong ddi tdt la 63,34%, tdt la 22,87%, chua tdt la
13,79%!. Dii heu ket qua danh gia thai dp ve TDBV ciia hgc
sinh dugc the hien d hinh 4.

• Tuang doi tot
Hinh S. Hanh vi ve TDBV cua hoc sinh.

• Chua tdt

Moi lien he giira kien thiec, nhan thirc, thai dp va hanh vi
TDBV cua hoc sinh THPT

Di Iam tien de cho viec nang cao nhan thiic vit hanh vi
TDBV ciia hgc sinh THPT, dl tai darienhanh kilm tra moi li6n
he giiia cac yeu td kien thiic, nhan thiic, thai dp ddi vdi hanh vi
ciia hpc sinh THPT vl TDBV.

Hinh 4. Thai do ve TDBV cua hoc sinh.

Thai dp cd the hi anh hudng bdi nhan thiic ciia con ngudi,
ben canh dd thai do ciia ngudi dupe khao sat con bi tac ddng
nhieu bdi nhan thiic ciia hg, neu mirc dp nhan thiic cao cdng
vdi kien thiic mdi trudng cao se cho mot thai dp tich cue ciia
ngudi dugc hdi, va dieu nay co the cd dugc la tir gia dinh, giao
vien, phuong tien tniyen thdng va giao trinh hpc ve mdi trudng
cua hgc sinh tai tmdng [15]. Trong pham vi nghien ciru, nhan

KHOA HOC
&NGNGHEVK

, 62(4) 4.2020

Ket qua kiem dinh Chi hmh phuong giua kiln thiic vl
TDBV va hanh vi JDBV cho thIy p-value (sig.)=0,006<0,05,
chiing td rang kiln thirc khdng cd mdi lien he vdi haiih vi
TDBV, kiln thiic cd the khdng phai la mdi quan tam chinh
trong viec nang cao nhan thiic cua hgc sinh bdi vi nd da chi ra
r§ng chi cd miic do kien thirc rat thap mdi cd thi can trd cac
hanh vi than thien moi trudng [17].
Kit qua kiem dinh Chi binh phuang giiia nhan thirc ddi vdi
TDBV va hanh vi TDBV cho thay p-value (sig.)=0.()0<0,05.

26


Khoa hoc Xa hgi va Nhan van i

Nhan thiic cd lien quan manh me din y dmh thuc hien hanh
vi [18].

TAI IIEU THAM KHAO
[I] UNEP (2016), A Framework for Shaping Sustainable
Determinants and Strategies.

Ket qua xem xet mdi quan he giiia thai do ve TDBV va
hanh vi TDBV cho thky p-value (sig.)=0,00<0,5, chiing td thai
do cd tac ddng dang kl din viec thuc hien hanh vi [19],

[2] The Sustainable Development Research Network (2005), Motivating
Sustainable Consumption

Nhu vay, nhan thiic va thai do cd tac ddng den hanh vi cua
hpc sinh THPT va hanh vi TDBV ciia hpc smh khdng bi anh
hudng bdi kiln thiic.

13] Ibok, Nkanikpo Ibok, Etuk, Samuel George (2014), "Socio-economic
and demographic defennmaiits of green cousumption", international Journal of
Managerial Studies and Research (IJMSR), 2(9), pp,47-56,

Kiem dinh su khde biet ve hanh vi tieu diing theo gidi tinh
Kiem dinh T-test dugc dung de kilm dmh su khac biet vl
cac yeu td anh hudng hanh vi theo gidi rinh. Trudc hit Idlm

dinh su dong nhat ve phuang sai giiia gidirinhnam va gidi tinh
nir vdi gia thuyet:
H^: Khdng cd su khac biet phuong sai giua nhdm gidi tinh
nam va nhdm gidi tinh nil.
H|: Cd sir khac biet phucmg sai giiia nhom gidi tmh nam va
nhdm gidi tinh nii.
Trong kiem dinh Levene ve phuong sai bang nhau, p-value
sig.=0,15>0,05 nen ta ch^p nhan gia thuylt H^, nghia la cd su
dong nhat ve phuang sai ciia 2 nhom bien nay Do do tac gia su
dung ket qua d phan gia dinh phuong sai bang nhau cho kilm
dinh t vdi gia thuyet:
E^: Khdng co su khac biet hanh vi giua hai gidi tinh.
H,: Cd su khac biet ve hanh vi giiia hai gidi tinh.
Ket qua kiem dinh t man ddc lap cho gia tri Sig.=0,316>0,05,
cho thay khdng cd su khac biet ve hanh vi TDBV giiia hai gidi
tinh nam va nii cua hoc smh THPT. Kit qua nay phii hgp vdi
kit qua nghien cuu cua Tan Booi Chen & Lau Teck Chai [9]
khi nghien cim ve su khac biet giiia gidi tinh ddi vdi thai dp va
hanh vi tieu diing.

[4] Davide Jabes, Cmzia Sciangula, Vmcenzo Russo, Anna Re (2012),
"Sustainable native. Sustainable consumption behavior among young Italians",
5th international conference on mullidtsciphnary perspectives on child and teen
consumption 2012, pp 144-152.
[5] S. Padel & C. Foster (2005), "Exploring the gap belween attitudes and
behavior, Undersfandmg why consumers buy or do not buy oi^amc food", British
Food Journal, 107, pp 606-625.
[6] C Tanner, S.W. Kast (2003), "Promoting sustainable consumption:
determinants of green purchases by Swiss cunmm&r%", Psychology & Marketing,
10(20), pp-883-902

[7]I. Ajzen(1991), "Organizational behaMor and human decision process",
The theory of planned behavior, 50, pp 179-211
[8] J Pickett Baker, R, Ozaki (2008), "Proenvironmental productsmarketing influence on consumer purchase decision". Journal of Consumer
Marketing. 25(5), pp 281-293
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Ket luan

Thdng qua viec dieu tra khao sat cac em hpc sinh THPT,
de tai da phan tich ve kien thiic, nhan thiic, thai dp va hanh vi
cua cac em vl TDBV. Ket qua phan tich, danh gia hien trang
ve TDBV cua hoc sinh cho thay kien thiic ciia cac em chua
tot (77,40%), nhan thtic ciia cac em ve TDBV tuong ddi tdt
(77,5%), thai dp ciia cac em la tuong ddi tich cue (63,34%>),
hanh vi tieu dung ciia cac em la tucmg ddi tdt (66,79%). Haiih
virieudimg ciia hoc sinh THPT bi anh hudng bdi nhan thitc va
thai do, khdng bi anh hudng bdi kien thirc. Ben canh dd nghien
cihi cung chi ra rang, khdng cd su khac biSt giiia gidi tinh ddi
vdi hanh vi tieu dung.

Viec phan tich, danh gia hien trang kien thirc, nhan thiic,
thai dd, hanh vi ve TDBV ciia hgc sinh se la bang chiing cho
nhiing nghien ciiu ve cac yen td anh hudng den hanh vi tieu
dung cita hoc sinh, ddng thdi la co sd cho viec xay dung cac
giai phap nham nang cao nhan thiic cua hgc smh THPT vl
TDBV.

KHOA HOC

Lifestyles

, 62(4) 4.2020

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