(TIỂU LUẬN) global strategy of vinamilk how vinamilk succeed in the international market

Global Strategy
of Vinamilk
How Vinamilk succeed in the
international market ?


We are group 8

Phan Thi Thu Thao

Do Thi Thanh Tuyen

Nguyen Thuy Truc Linh

Nguyen Khanh Minh Chau


Table of contents

The solutions

Recommendations


VIETNAM DAIRY PRODUCTS
JOINT STOCK COMPANY

BRIEF
INTRODUCTION

WORLD’S TOP 40 DAIRY PRODUCERS


CEO&FOUNDER: MAI KIEU LIEN

LEADING NUTRITION GROUP IN
VIETNAM
WORLD’S TOP 40 DAIRY PRODUCERS

PRODUCTS FOR HUMAN

GLOBAL OUTREACH: ~ 60
COUNTRIES & TERRITORIES


01
Market
Entry Modes
Speaker: Do Thi Thanh Tuyen


I.

EXPORTING


Which market in the
early days ?
MIDDLE EAST

IRAQ (1998)
AD
UN’s oil-forfood
program

Potenti
al
Market
s

DIS
Strict
stand
ards

Poli
tica
l


ris
ks


MIDDLE EAST

EXPORTING

-

2
2
,
V
m
s
s
g


wth rate
was about
38%
at
Gulfood
Fair
2016
Vinamilk
signed
a
$12.5M
contract
to
export
baby
milk
powder
products
-

II.
JOINT VENTURE


Which country is its first
oversea investment project
?


JOINT VENTURE
MIRAKA Milk Factory in New Zealand

- High – quality material area
- Stable political economy
system
- First step to enter European
market


JOINT VENTURE
MIRAKA Milk Factory in New
Zealand

- 8/2011, Miraka went into
operation
- 2010-2015, Vinamilk
increased its ownership
from 19,3% to 21,83%

- 2014, Miraka earned $164
million in revenue, a yearon-year rise of 51%


=> Provide huge
financial support
for later foreign
projects.


III.
WHOLLY OWNED
SUBSIDIARY


THE US MARKET
-

Fast economic growth

-

World largest market

Advanced technology,
educated workforce

-

-

Benefits of making things in
the US

Driftwood Dairy Holding Corporation


THE US MARKET
5/2016, Vinamilk officially
owned 100% of stake.

-

Main products: dairy
products and fruit juice

-

-

Total revenue in 2015:
$119m

Driftwood Dairy Holding Corporation


CAMBODIA

Angkor Dairy Factory

POLAND


02
The key factors
to success
Speaker: Nguyen Khanh Minh Chau


Goal
Maintaining the NO.1
position in Vietnam market
BECOME
ONE OF THE 30
LARGEST DAIRY COMPANIES

IN THE WORLD


How did Vinamilk
achieve that goals?