ENG Đạo đức kinh doành và cas study từ kế hoạch bền vững của FORD

RESPONSIBLE
BUSINESS
Using responsible business theory to critique Ford sustainable plan 


Table of Contents
1.Introduction....................................................................................................................4
2. Ford and their sustainable value to the worldwide.........................................................4
3. Ford and influence on circular economy.........................................................................6
4. Human rights and ethics in Fords towards employees....................................................9
5.Ford in the partnerships to create the sustainable value...............................................10
6.Conclusion.....................................................................................................................11
7. Preferences..................................................................................................................12

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Using responsible business theory to critique Ford sustainable plan 
1.Introduction

Sustainability is a significant element nowadays since it has a large impact on people, the
environment, and the planet. Sustainable value can be generated in a variety of ways,
although it is mostly created by business activities. According in the past, when there was no
definition of Corporate Social Responsibility (CSR), the idea of shareholders was more
adaptable, with values formed solely to give to company shareholders. On the report of Porter
(1991), as cited in an article by Christopher Small (2014), the essential backbone of
economics and company survival is the sustainability of economic development attained by
correctly exercising socially responsible and investment behaviors of organizations today. As
a direct consequence, the Triple Bottom Line (TBL) theory was revealed to express the
viewpoint that a company's socially responsible operations should go along with satisfying
the criteria of all three dimensions- profit, people, and planet- so that the values are equally

met by all stakeholders as a way of being sustainable (Slaper and Hall, 2011). Thus, in a
nowadays, CSR builds up a widespread recognition of substantial distribution of companies
to both social development and stakeholders prosperty.
Ford - one of the biggest U.S.-based automobile manufacturers has comprehended all these
facors and deeply understand how their impact from business to social, they have published
various sustainable plans to protect, switch and decrease damage to the stakeholders while
still increase the economic benefits for the community. The essay will analyse and critique
Ford sustainable plan by numerous responsible business theory throughout different aspects
included sustainable value, circular economy, human rights, partnership and conclude in the
opinion to bring the best overview how Ford develop to earn econmic benefits as well
maintain their corporate social responsibility in a rapidly changing world as nowadays.

2. Ford and their sustainable value to the worldwide
According to Ford Motor Business's president, "The difference between a good and a great
firm, in my opinion, is that a good company provides excellent goods and services. While a
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great firm that offers amazing products and services aspires to make the world a better place."
Therefor, it is effortless to acknowledge why Ford is the only car manufacturer present in the
Ethisphere 2015 list of the most ethical companies on earth as well has always been selected
by the Dow Jones Sustainability Index (DJSI) as one of the top 100 companies in
sustainability.
In Ford, the BOD constantly concentrates on the sustainability of a corporation, since it is the
only way to help business running for a long-term by acquiring the friendly image from
customers’ insight by maintain the CRS alongside with the scale development. Since the
highlight value Ford had been trying to improvise that the pollution Since climate change has
been linked to rising global temperatures. This is happening as a result of the generation of
greenhouse gases. When gases such as carbon dioxide and methane enter the atmosphere,
they begin to insulate the Earth's surface. If this trend continues, the effects of rising

temperatures will be felt all around the planet. Cars with combustion engines are major
contributors to CO2 emissions. Ford Motor Company recognized this and devised a strategy
to lower the carbon impact of their goods. They have already decreased the carbon dioxide
emissions of their new automobiles, but there is still more to come. When compared to prior
models, the Eco-boost engines that they manufacture emit less pollution.
The corporation strongly supports the efficiency of these engines. They may be found in a
variety of vehicle types, including the Mustang and the F-150. Ford has also committed $11
billion in the development of electric cars. They have also promised to manufacture 40
distinct hybrid or completely electric automobile types by 2022 (FSR). Ford Motor Company
is also a founding member of IONITY, a collaboration of major automakers. Their goal is to
have 400 electric car charging stations established across Europe by 2020(Ford Media
Center). Ford said in 2010 that it will lower its greenhouse gas emissions from production by
"30 percent per vehicle by 2025." This target was eventually met by the corporation in 2017
(Ford Media Center), indicating significant development. The reduction in emissions was
comparable to driving "728,000 passenger automobiles for a year" (Ford Media Center). This
demonstrates their commitment to decreasing emissions for the sake of generations who will
inherit the Earth.
Recyling is another sustainable value of Ford, since it brings the possibility to take something
already created and transform it into something new saves waste. Ford has embraced this by
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manufacturing the Escape and Focus. Both of these versions are recyclable to an extent of
80%. Given that these are two of the cheapest and most widely used cars produced by the
firm, this will have a significant impact when they eventually wind up in a scrap yard. In
addition, "sustainable textiles" are used in all of Ford's automobiles. Even the paint fumes
from the Michigan factory are not wasted. The gases are recycled and utilized as fuel in the
manufacturing process. Geothermal cooling systems are used at Ford's production plants.
Thus, it can be considered that it would bring the greater influence on environment and spark
the tendency in a long-term sustaibale life for business.

3. Ford and influence on circular economy
The Circular economy improve the long-term viability of business products and normally the
circular economy paradigm emphasizes the reduction of nonrenewable materials and energy,
the promotion of renewable feedstocks and energy, and the usage of products/materials
throughout the life cycle of a system. As a result, circular economy initiatives have the
potential to minimize the environmental burdens associated with vehicle manufacture, usage,
and disposal throughout the life cycle. With Ford’s vision, the corporation is moving toward
the circular economy, whereas to reduce waste, use fewer natural resources and energy, and
reduce carbon emissions while enhancing quality and performance by employing renewable
and recycled components in Ford’s cars.

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Figure 1: Standard and popular economy framework for automobiles
The Figure 1 presents the framework for a circular economy of autos (Laura.C.A et al, 2020)
is based on the concepts of the Ellen MacArthur Foundation and is built via a product life
cycle perspective. Vehicle life cycle stages are further divided as materials and manufacture,
usage, and end-of-life. Loops and arrows show specific material and energy fluxes across
(and between) various life cycle stages.
According to Laura.C.A et al (2020), the Ford also comply with the circular economy
framwork from Fiugre 1 but it is presented in a different way (Figure 2).

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Figure 2: The circular economy analysis of Ford
Based on the circular economy of Figure 2, the Figure present Ford has approached to this
circle in different ways from product design, fuel economy, servicing, mobility,etc. But

mostly, the Ford corporation mainly concentrates on green enegry – the new and emerging
power in century 21 for the corporation. Ford destroyed its entire Dearborn manufacturing
complex in order to transition from steel to a more sustainable, lightweight aluminum, and
Novelis built brand-new automotive aluminum production lines as well as new recycling
infrastructure to handle the return waste. They also worked on the design of a one-of-a-kind
fleet of trucks to transport Ford current aluminum to Dearborn for stamping and return scrap
for closed-loop recycling back at Ford manufactory.
Ford has also collaborated on vehicle design, employing aluminum alloys that take larger
quantities of recycled content and planned with end-of-life recycling in mind. For Ford, this
means less carbon embedded in its products, but more importantly, it means a vehicle that is
700 pounds lighter than its predecessor, resulting in best-in-class fuel economy, towing and
payload, faster acceleration, improved handling and braking responsiveness, and a five-star
safety rating. It is Ford's responsibility, as a manufacturer and product-producing brand, to
guarantee that everything they put into the marketplace is processed and recycled as intended.
This is where closed-loop recycling comes into play.
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4. Human rights and ethics in Fords towards employees
Ford is well-known as a high ethic corporation since the 20nd century with the booming
event for protecting employees’ right during that time. On January 5, 1914, Henry Ford made
a move that astonished the whole country: the minimum salary for a productive day's work
for a Ford Motor worker was raised from $2.34 to $5. This wage was 40% greater than the
average wage for an American worker at the time. "Wages are not just figures on a payroll,"
Ford contended. It also depicts the family house and the fate of the members of the family. It
is the loaf of food, the coal barrel, the child's cradle, and the child's learning situation. A
factory with hundreds of employees is as holy as a family, and it must delight every member
of that family." "The genuine progress of our firm begins when the job of the company
begins," he added. Employees are paid $5 each day. With such a pay boost, we have
increased boatmen's purchasing power. They also assist others in increasing their purchasing

power. The nation's prosperity is achieved through increasing the purchasing power of the
people by providing high wages and selling things at low costs.
Furthermore in an automobile manufacturing industry, the Colbalt isssue is becoming a longterm problem for every corporation. Since Ford is desire to go for sustainable value but the
problem of Colbalt which used to produce the lithium ion batteries for electric cars has
emerging as a attentive topic than ever. This can be considered as a might uncontrolable issue
of Ford because most of the Cobalt source in the world coming from Congo nation – which
still exits the main highlight problems such as human right violance, child labour using, low
wage, dangerous working environment, corruption and destroy the natural resources. Thus,
Ford has raised the commit in 2019 to ensure the Colabt resource not from conflict zones or
mined using child labour. Ted Miller, Ford’s senior manager for energy storage strategy and
research stated “Ford and our partners are attempting to verify that the cobalt used in lithiumion batteries for electric vehicles is not manufactured in war zones or mined using child labor,
utilizing IBM technology and monitored by the responsible-sourcing organization RCS
Global. We still audit and conduct site visits, but this allows us to leverage and benefit from
technology” in 2019 at 25th Mining Indaba in Cape Town, South Africa.
The majority of lithium ion batteries are cobalt-based, which is the most uncommon and
costly element in them (Ramoni & Zhang, 2013). Although cobalt recovery technology are
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restricted, it has been highlighted as the key economic driver for recycling lithium ion
batteries. Given the constraints of recycling BEV batteries, Ford used various solutions that
have a high economic value, such as remanufacturing batteries for reuse in lower
performance applications.

5.Ford in the partnerships to create the sustainable value
Ford has demonstrated their strong and role of Corporate Social Responsibility in all the
nations they present across the world. For instance, in Vietnam based on the information on
Ford website (2022), Ford Vietnam and BP Vietnam Company collaborated with the
American Chamber of Commerce in Vietnam (AmCham) to co-organize a traffic safety
conference to give international community alternatives to avert the trend of road accidents.

In Vietnam, there has been an upsurge in road accidents. Representatives from more than 60
companies and groups made a promise to help raise road safety awareness in the community.
Ford has philanthropically provided approximately $150,000 in Ford automobiles to the
American Veterans Fund in Vietnam over the last five years. These Ford cars are outfitted
with medical equipment and provide medical examination, treatment, and rehabilitation
services to handicapped individuals in outlying places.
Ford Grants, launched in 1983 in collaboration with the Vietnam National Administration of
Tourism (VNAT), is one of the world's largest sponsorship programs, sponsoring Ford
Motor's environmental protection and cultural heritage preservation projects. To date, more
than 120,000 individuals and organizations from more than 60 countries have participated. In
Vietnam, the program is being executed for the seventh year in a row, with the total amount
of money in the previous period reaching 280,000 USD, and 64 projects in more than 20
provinces and cities around the nation have been supported since 2000.
Ford Vietnam has continuing to extend chances for small and medium-sized initiatives of
individuals and organizations seeking to transform their ideas into meaningful solutions for
Vietnam's sustainable development, culture, and environment. Through those activities, . It
definitely construct a positive image, high business ethics and real of sustainable
development of Ford based on well-established prerequisites.

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6.Conclusion
Ford, as a prominent vehicle manufacturer, has wowed the globe with its proactive approach
to sustainability. Ford's concern for the environment and the next generation who will inherit
it is simply astounding. Furthermore, Ford maintains its credibility by meeting the demands
of stakeholders in the markets in which it operates. It also acknowledges resource-based
variables and market impacts, demonstrating that society is dynamic and stakeholders'
requirements vary over time. Ford has genuinely become a "Force For Good" by conducting
the firm with responsibility and honesty as core tenets.

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7. Preferences
Ford Media Center, media.ford.com/content/fordmedia/fma/me/en/news/2018/6/28/forddelivers-robust-commitment-to-sustainability-hits-global-c.html. "The Freedom to Move
Drives Human Progress." Ford Corporate,corporate.ford.com/microsites/sustainability-report2017-18/index.html.
FSR) "Water Use." Ford Corporate, corporate.ford.com/microsites/sustainability-report2017-18/operations/water/index.html.
Aguilar Esteva, L., Kasliwal, A. and S. Kinzler, M., 2022. Circular economy framework for
automobiles. [online] Seas.umich.edu. Available at:
< />%20for%20automobiles%20J.%20Industrial%20Ecology.pdf> [Accessed 28 March 2022].
Hotter, A., 2022. Ford, Huayou & LG Chem commit to ensure minerals from the Dem. Rep.
of Congo are not from conflict zones or mined using child labour - Business & Human Rights
Resource Centre. [online] Business & Human Rights Resource Centre. Available at:
< [Accessed 28 March 2022].

Christopher Small, R., 2014. The Foundations Of Corporate Social Responsibility. [online]
Corpgov.law.harvard.edu. Available at: < [Accessed 6 April 2020].

Global Energy Metal (2016) Global Energy Metals Corp. Global Energy Metals Corp..
Available: [Accessed: 1 April 2020].
Gordon, J. (2019) Cobalt mining in the DRC: the dark side of a clean future. Raconteur.
Available: />[Accessed: 1 April 2020].

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Mc Kinsey (2016) Lithium and cobalt - a tale of two commodities. McKinsey & Company.
Available: [Accessed: 1 April 2020].
Roos, D. (2019) Cobalt: Essential for Batteries and Bright Blues. Available:

[Accessed: 2
April 2020].
Scott, M. (2017) Ensuring your supply chain is sustainable and ethical Raconteur. Raconteur. Available: [Accessed: 2 April 2020].
United Nation (2018) Sustainability Development with Global Warming. Available:
[Accessed: 1 April 2020].

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