Mô hình kinh doanh thương mại điện tử

 MNG BU ........................................................................... 3
n t 2010-2011 ........................................................................... 3
n t  .................................................................................................... 3
E-commerce vs. E-business ................................................................................................. 3
a  n t...................................................................... 4
Web 2.0 ................................................................................................................................ 4
n t ......................................................................................... 4
The Internet .......................................................................................................................... 4
S n c  Internet vn ........................ 4
The Web ............................................................................................................................... 4
Ngun gc & n cn t ................................................................. 5
S n cn t B2C .......................................................................... 5
S t trin cn t B2B .......................................................................... 5
n tt lch s ................................................................................... 6
 tip ............................................................. 6
c hc thun t................................................ 6
 .......................................................... 7
1. ng (portal) ................................................................................................ 7
2. -tailer ......................................................................................................... 7
3. p ................................................................................................ 7
4. i giao dch .............................................................................. 7
5. i tng (Market Creator) ......................................................... 8
6. p dch v................................................................................... 8
7. p r ......................................................................................... 8
8.  ..................................................................................................... 8
9. i ........................................................................... 8
10. h B2B: Mua si ................................................................................ 8
11. i .................................................................................................... 8
12. p ........................................................................ 9
13. M ................................................................................................... 9
14.  ....................................................................................................... 9

 ................................................................................... 9
1. n h thng. .............................................................................................. 9
2.  thng. ............................................................................................................... 9
3. Thit k h thng: phn cn tng phn mm ................................................. 10
4. Thc hin / t host ho ................................................................................... 10
5. Kim th, tri .......................................................................................... 10
6. Cn so vi nhiu tng. ................................................................ 10
7. Web server software .......................................................................................................... 10
8.  qu .................................................................................................... 10
9.  m ng ............................................................................................... 11
10.  ng dng .......................................................................................................... 11
11. Phn mm Merchant Server EC ..................................................................................... 11
12. n mm Merchant Server .............................................................................. 11
13. T ng 1 trang web EC ......................................................................................... 11
14. La chn phn cng cho 1 website EC .......................................................................... 12
15.   ........................................................................................ 12
O MT TRC TUY TH
SECURITY AND PAYMENT SYSTEMS) ................................................................................. 13
1) The E-commerce Security Environment ............................................................................ 13
2) Types of Attacks Against Computer Systems (Cybercrime)-  loi tn  chng
li h th (ti phm mng) ..................................................................................... 13
3) What Is Good E-commerce Security? ................................................................................ 13
4) The E-commerce Security Environment ............................................................................ 14
5) A Typical E-commerce Transaction .................................................................................. 14
6) Vulnerable Points in an E-commerce Environment (m d b t trong m
ng n t) ....................................................................................................... 14
7) Most Common Security Threats in the E-commerce Environment ................................... 15
8) Technology Solutions (gi) .................................................................... 18
9)  n ............................................... 18
10)  ....................................................................................................... 18

11) i xng) ........................................... 19
12)  .......................................................... 19
13) 
dng ch   ..................................................................................................... 19
14) Limits to Encryption Solutions: ..................................................................................... 19
15) Securing Channels of Communication: ......................................................................... 19
16) Secure Negotiated Sessions Using SSL ......................................................................... 19
17) Protecting Networks: bo v mng ................................................................................ 20
18) Firewalls and Proxy Servers ........................................................................................... 20
BO V   .............................................................................. 20
K HOCH BO M .............................................................. 21
NG K HON T .......................................... 21
I H TH ................................................................................ 21
H THN T ....................................................... 22
 C HIN MT GIAO DNG TRC TUYN................... 23
H THN THOI DI NG .......................................................... 23
N T  ................................ 24


NG BU
  2010-2011
o 
o   
o  
o 
o  trong xem video  
o    an ninh
 
o Internet    kinh doanh
o 

      
 E-commerce vs. E-business
o E-business
 K giao   ,
 quan    
  giao    quan  
   ranh    
  
 
 
 
 
 
 
  /  
 
 Web 2.0
o :
  dung   
 Tham gia  
   
 E.g. Twitter, YouTube, Facebook, Second Life, Wikipedia, Digg
 
o 
 Business-to-Consumer (B2C) ( -to-)
 Business-to-Business (B2B)
 Consumer-to-Consumer (C2C)
o 
 Peer-to-Peer (P2P) 
  (M-commerce)

 The Internet
         
chung
  trong 
 , e-mail, ,...
        
Internet   
 Internet,     Internet  

 The Web
o 
o 
o  web
 HTML     
video
o  theo   
 Google     75 - 100 
 &  
o T
 Baxter Healthcare
 Electronic Data Interchange (EDI)
 
   
o 1995:  
   
o      
  B2C

  B2B

 
o 1995-
 
 Dot-com; 
o 2001-2006: 
   kinh doanh
o 2006-nay: T
 M 
    
 Internet    

    

o 
 K
 
 H
o H
 H
 
 
 
  
 



- 
- 

 
 -commerce.
- 
- 
1. 
-  
- 
- 
 Ngang/General.
 
 .
2. -tailer
- 
- 
- 
 
 Bricks and clicks
 
 
 
3.  
- 
- 

- 
 
 
 
4. 
- 

- 
- 
- 
 
 
 

5. )
- 
- VD: Priceline, eBay
- 
6. 
- 
- 

- 

7. 
- 

- VD: facebook, MySpace, Linkedln, Twitter
- 
ph
8. 
- 
 
 
 
 
- 

 
 
9. B 
- 

- 
- VD: grainger.com
10. 
- 
- 
- 
- VD: Ariba
11. 
- 
- 
- 
- 

12. 
- 
- 
- 
- 
- g
- VD: Exostar
13. 
- 

- 
- 

- -
- 
- 
14. 
- C2C: eBay, Craigslist
- P2P
- M  Commerce
 
 


 4: BUILDING AN EC WEB SITE
1. 
 
- 
- 
- 
- 
- 
2. 
- 
-  

- 