Essay test 1 MKT201PTICH HANH VI

MKT201 - ESSAY TEST
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Questions: Based on the supplied information in 4 paragraphs, the knowledge you learned from the course,
and your understanding about Vietnam market:
1. What do you think about the impact of AI in term of marketing promotion with Vietnamese people
who are now between 25 and 35 years old in the next 5 years? (5 points, maximum: 250 words)
2. Suppose you are a brand manager in Vietnam (for a certain product you can choose yourself). If your
consumers become more reliant on AI assistants in the future, what will you do in term of Product and
Promotion? (5 points, maximum: 350 words)
Note: You need break recommendations for Product and Promotion separately for your chosen
product.