Slide brand guideline cho thương hiệu yoga 2020

A YO G A
BRAND
BRAND GUIDELINE
© N g u y ễ n Th ị P h ư ơ n g Trin h – 2 3 . 10 .202 0


OPTION 1
© N g u y ễ n Th ị P h ư ơ n g Tr i n h | B r a n d g u i d e li n e | 2 3 . 1 0 .2 0 2 0


PRIMARY LOGO

COLOR PALETTE

DESIGN ELEMENTS
ABOUT
CONTACT

#185558

#36895D

#E4A921

#D9CAA3

LOCATIONS

FONTS
Heading: Avenir Next LT Pro – Demi

SUBMARK

BOOKING

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
? @ , : $ % & * . ; !
Body: Avenir Next LT Pro Light – Normal
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
? @ , : $ % & * . ; !


OPTION 2
© N g u y ễ n Th ị P h ư ơ n g Tr i n h | B r a n d g u i d e li n e | 2 3 . 1 0 .2 0 2 0


PRIMARY LOGO

COLOR PALETTE

DESIGN ELEMENTS
ABOUT
CONTACT

#054D65

#007A87

#D87821

#D0AF72

LOCATIONS

FONTS
Heading: Univers – Bold

SUBMARK

BOOKING

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
? @ , : $ % & * . ; !
Body: Univers – Normal

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
? @ , : $ % & * . ; !

OPTION 3
© N g u y ễ n Th ị P h ư ơ n g Tr i n h | B r a n d g u i d e li n e | 2 3 . 1 0 .2 0 2 0


PRIMARY LOGO

COLOR PALETTE

DESIGN ELEMENTS
ABOUT
CONTACT

#18454B

#5C7F79

#C9BEAA

#B78627

LOCATIONS

FONTS
Heading: Source Sans Pro SemiBold – Normal

SUBMARK

BOOKING

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0123456789
?@,:$%&*. ;!
Body: Source Sans Pro – Normal

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0123456789
?@,:$%&*. ;!


SOCIAL MEDIA
CHECKLISTS
© N g u y ễ n Th ị P h ư ơ n g Tr i n h | B r a n d g u i d e li n e | 2 3 . 1 0 .2 0 2 0


CHECKLISTS - FACEBOOK
I

Facebook URL

IV

ABOUT section

1

Create a custom URL for Fan Page

1

SHORT & LONG sections filled out + a link to
website + contact info

II

Cover photo

2

1

Desktop size: 820px*312px

Requirements: benefits are clearly explained &
keywords are included

2

Mobile size: 640px*360px

V

Link to other channels

3

Design: brand/service + tagline

1

Link Fan Page to “Work” section of personal profile

4

Description for cover photo + a link to website

2

Link Fan Page to Website

3

Fan Page URL listed on business cards, email
signatures, etc.

III

Profile image

1

Size: 180px*180px

VI

Post planning

2

Design: professional portrait or logo

1

Post types: images, text, videos, links

2

Post frequency & engagement with Fans


CHECKLISTS - WEBSITE
I

Before building

4

Written content + professional images

1

Purpose define: business+ ecom (booking service)
website

5

Optimize website (keywords, page structure, alt

text, links, URLs)

6

Add Booking add-in (+ payment gateway)

2

Way to build:
- Hire a web designer
- Wordpress
- Choose a web builder platform (Haravan, etc.) →
choose price plan

7

Edit site for mobile-friendly view

8

Link to Social media (Facebook, Instagram, etc.)

3

Buy domain

III

After Publishing

II

Building

1

Set up Google Analytics

1

Choose template

2

Test site speed

2

Choose color scheme

3

Analyse Google Analytics results

3

Edit page layout (matching brand identity)

4

Use heatmap to explore UX


NGUYỄN THỊ PHƯƠNG TRINH
(84)842792779 (Zalo/Whatsapp)