Bài tiểu luận du bằng tính anh của trương MH

MỤC LỤC
Acknowledgements


CHAPTER I: THEORY
1. Some Tourism terminologies
1.1. Tourism meaning
According to the Vietnam Tourism Law 2005, the concept is as follows: "Tourism is
activities related to the trip of people outside their regular residence to meet the needs of
visiting, finding, prizes Tri, suspect in a mineral time certain space ".
- From an economic perspective: Tourism is an economic sector for visiting,
entertainment, rest, can be combined with healing, sports, scientific research and needs
different.
- From the perspective of guests' needs: Tourism is an indispensable product of
human socio-economic development to a certain stage of development. Only when the
market economy develops, per capita income increases. increase free time due to the
progress of science - technology, means of transport and development of information,
giving rise to people's desire to rest, visit and travel.
- From the perspective of countries developing tourism: Based on tourism resources
to plan tourism development strategies, orient long-term, medium-term and short-term
plans. Design and select unique and characteristic tourism products from raw materials
above, and at the same time determine the direction of planning for construction of
material - technical foundations and corresponding tourist service infrastructure.
- From the perspective of tourism products: typical products of tourism are tourism
programs, the main content of which is the association of historical sites, cultural relics
and famous natural landscapes with physical and technical facilities such as
accommodation, food, transportation transfer

Tourism is the activity of making a person's trip to another land, in addition to his
regular residence to visit, relax and entertain in tourist areas. People who travel are called
tourists. The tour can be organized by individuals, groups of people such as communities,
groups of friends, colleagues, agencies, organizations,…
1.2. Travel business
Currently, the concept of travel service business is defined in Clause 9, Article 3 of
the Law on Tourism 2017 as follows: "Travel service business means the construction,
sale and implementation of a part or the whole of a tour program. tour program for
tourists".
According to the classification of the Vietnam National Administration of Tourism,
travel businesses include two types: international tour operators and domestic tour
operators.
- International travel agency: An enterprise responsible for developing and selling
package or partial travel programs at the request of guests to directly attract tourists to
Vietnam and bring Vietnamese citizens and foreigners to Vietnam. outside of
residence in Vietnam to travel. Carry out tour programs sold or sign entrustment
contracts in part or package for domestic travel agencies.
- Domestic travel business: An enterprise responsible for building, selling and
organizing the implementation of domestic tourism programs, receiving entrustment to
perform services and tour programs for foreign tourists. brought into Vietnam by
international travel agencies.
However, in reality, travel businesses not only combine the services of individual
suppliers into tourism programs offered for sale, but also directly produce travel products
or travel agents do intermediaries selling tourism products for a commission.
1.3. Tourism products
Tourism product is a type of product to satisfy the travel needs of people. In which,
tourism demand is the desire of people to go to a place other than their own to gain more


new experiences, new knowledge, to develop social relationships, to restore health

strong.
- In a broad sense: Tourism product is a combination of resort, dining and sightseeing
services for tourists, created by the combination of exploiting natural and social factors
with the use of use resources such as material and technical facilities, human resources
at an establishment, a region, a locality or a country.
- In the narrow sense: Tourism product is a specific product that satisfies the travel
needs of people. Means anything that can be exchanged to satisfy the wishes of
tourists. Includes tangible and intangible products.
- According to the marketing concept: “Tourism products are goods and services that
can meet the needs of tourists, which tourism businesses offer in the market, with the
aim of attracting attention. shopping and consumption by tourists”.
- According to Article 4, Chapter I - Vietnam Tourism Law 2005 explains the word:
"Tourism product (tourist product) is a collection of services necessary to express the
needs of tourists during a tourist trip. calendar".
2. Mice tourism
MICE stands for Meeting (meeting), Incentive (reward), Convention (conference,
seminar) and Exhibition (exhibition). The full English name is Meeting Incentive
Conference Event. To put it simply, MICE is a form of tourism that combines
conferences, seminars, exhibitions, events, and reward tourism of companies for
employees and partners.
2.1. Meetings
This is a tourism activity combined with the form of conferences and seminars. This
type of event is held to exchange ideas, contribute ideas about new products or services,
or discuss a difficult problem that needs to be solved.
The meeting tour is also divided into 2 types: Association Meeting and Corporate
Meeting.


- Association Meeting: You can roughly understand this as an activity of meeting and
exchanging information between people with the same profession or with the same

interests. Normally, organizing an event in this form has an average size of about 50-200
people.
- Corporate Meeting: A form of organization with a smaller scale than Association
Meeting. This form includes: Internal Meeting – organizing reward seminars/information
exchange within the company; or External Meeting - conference activities to exchange
business cooperation, investment between 2 or more companies.
2.2. Incentives
Incentives tour is a type of travel organized with the purpose of rewarding company
employees, or individuals in an organization. Thereby, promoting cohesion and building
solidarity among members.
The reward tourism program has about 100-150 participants with most of them being
collective activities such as team building… Training programs, picnics for employees,
mass officials, etc. a few specific examples of reward tours.
2.3. Conventions
Conventions tourism is a type of tourism combined with the form of conferences and
seminars to exchange information between people of the same level. This activity is
organized for a large national or international event with an attendance of 300 - 1500
people. Convention tourism is also divided into 2 categories:
- Host Convention: A convention organized by the host country, and other countries
send representatives to attend.
- Annual convention: A convention held alternately in different countries.
2.4. Exhibitions


Exhibitions tourism is an activity organized to promote and promote a specific field. The
size and number of attendees are not specific. Some specific types can be mentioned such
as festival programs, contests or travel programs...
For exhibition tourism, this is a form of MICE tourism combined with activities to
introduce products and services to target markets/partners. In travel exhibitions include:
- Trade shows mainly for business objects

- Product exhibition to introduce products and goods to customers
Above are the most general information about MICE tourism that you need to refer to. To
organize MICE tourism successfully and achieve your goals, you will need the
coordination of many stages and participating departments.
2.5. Types of events
Events in the business: Events in businesses usually refer to conferences, seminars,
opening ceremonies, etc. This event will usually be of an internal nature but have an
impact on brand advertising, so businesses are very interested. For example, the opening
ceremony is often the day for businesses to make an impression on customers.
Customer's Event: Customer events are usually gratitude sessions, press conferences
or product introductions. This is the marketing activity of the business. To build the best
marketing event, it is necessary to have advertising, communication, and promotions to
give gifts to participating customers, thereby helping effective marketing activities.
Non-profit event: This type usually refers to events with charitable purposes, or to
raise money, or maybe festivals. This event often arouses the compassion of the
participants. Festival is also a day often created to promote that brand or locality. For
example: Fireworks Festival, Hung Temple Festival, Dalat Flower Festival...
Types of Event Marketing: Improved technology combined with the growing
demand of events has led to the birth of a wide range of online event types. Having a


solid understanding of each event type will help event marketers determine which ones
best align with their particular goals. Here are some types of Event Marketing:
+ Online Marketing Events
+ Webinar
+ Live Events
+ Live events
+ Trade exhibition
+ Conference
+ VIP Events

+ Job fairs and recruitment events
3. Mice tourism development
3.1. Conditions for mice tourism development
- Quality-assured infrastructure: Modern, high-class rooms, with a standard exhibition
center to organize large-scale international events, meetings and conferences.
- Human resources must be well-trained and professional to provide the best service
quality.
- The MICE tourist venue needs to change a variety of styles to create comfort for the
audience, especially important corporations and organizations.
- Being a safe destination in the world, attracting the attention of foreign investors (this is
an important object of MICE tourism)...
- Owning beautiful landscapes, many world cultural heritages, each province and city has
unique features of history and culture...


CHAPTER II: MICE TOURISM IN VIETNAM

1. Vietnam overview
The Socialist Republic of Vietnam is an S-shaped strip of land, located in the center of
Southeast Asia, in the east of the Indochinese peninsula, to the north by China, to the
west by Laos, Cambodia and to the east. The south overlooks the South China Sea and
the Pacific Ocean. Vietnam's coastline is 3 260 km long, and the land border is 4 510 km
long. On land, from the northernmost point to the southernmost point (according to the
crow flies) is 1,650km long, from the easternmost point to the westernmost point 600km
widest (North), 400km (Southern), 50km narrowest place (Quang Binh).
Longitude: 102º 08' - 109º 28' east
Latitude: 8º 02' - 23º 23' north
Vietnam is a traffic hub from the Indian Ocean to the Pacific Ocean.
1.1. Climate: Vietnam is a tropical monsoon country; Stretching down to the Equator,
Vietnam has different natural climatic and monsoon conditions between the North

and South. A cold and humid winter typical of the North contrasts with the warm
and warm atmosphere of Tet to spring in the South.


1.2. Terrain: The territory of Vietnam consists of 3 parts and 4 are hills; Vietnam has
two large deltas: the Red River Delta and the Mekong Delta. Red River Delta
(Northern Delta). The area is about 15,000 km2 wide, accreted by alluvium from
two big rivers, the Red River and the Thai Binh River. This is the residence of the
ancient Vietnamese people, also the place where the wet rice civilization was
formed. The Mekong River Delta (Southern Delta) is about 36,000km2 wide, is a
fertile land with a favorable climate. This is the largest granary of Vietnam.
1.3. Natural resources: Vietnam has extremely rich resources such as: forest
resources, aquatic resources, tourism resources and a variety of minerals. Vietnam
has a coastline of 3,260 km, with 125 beaches, most of which are very beautiful and
convenient for tourism that not all countries have. Famous beaches from north to
south include Tra Co, Ha Long, Do Son, Cat Ba, Sam Son, Cua Lo, Thien Cam,
Lang Co, Da Nang, Nha Trang, Ca Na, Mui Ne, Vung Tau, Ha Tien, Phu Quoc…
Especially, Ha Long sea area is a natural wonder twice recognized by UNESCO as
a World Natural Heritage site in 1994 and 2000 because of its exceptional global
values in terms of natural landscape and geology and geography. pose. Currently,
Ha Long Bay is in the list of 28 candidates to reach the final round of the campaign
to vote for "the new 7 natural wonders of the world". Besides, 3 bays, Ha Long, Nha
Trang and Lang Co are recognized as members of the Club of the most beautiful
bays in the world.
In addition, many beaches and islands have been voted by reputable news agencies,
magazines, and travel manuals in the world with impressive and attractive titles for
tourists such as: Da Nang beach has been voted by Forbes magazine. (USA) voted
as one of the 6 most beautiful beaches on the planet in 2005; Long beach in Phu
Quoc in 2008 was ranked first among 5 beautiful and clean beaches in the world in
a long-term poll named "Hidden Beaches" by ABC News; Con Dao is one of the

most impressive destinations in Southeast Asia in 2010 by the New York Times
magazine. In particular, in 2011 Con Dao was in the top 20 most mysterious islands
in the world voted by Travel and Leisure magazine (USA) and is one of the 10 best


and mysterious islands in the world to enjoy a vacation. romance voted by Lonely
Planet (UK) international travel guide.
1.4. Culture: With 54 ethnic groups, Vietnam has a rich and diverse culture from the
North to the South. Diversity and abundance are reflected in each person, each
region, and each locality. The country of Vietnam is proud to have a lot of
intangible cultural heritages of the specific arts of each region and period in history.
Vietnam is a beautiful country with many famous scenic spots recognized by
UNESCO, especially Ha Long Bay of Vietnam was recognized as one of the new 7
natural wonders of the world on 11/11/2011. The characteristic of Vietnamese
culture is the outstanding feature, its own attribute when we compare it with other
cultures in the region and the world. Applying the geographical-historical approach,
the characteristics of Vietnamese culture crystallize the fruits of labor and struggle
for thousands of years to build and defend the nation, including: Culture formed
from the ground up. agricultural foundation of wet rice cultivation in river and sea
and island regions; upholding traditional family cultural values; bold community
and autonomous character of village culture; deeply imbued with patriotic spirit and
national - national consciousness; promote feminism; agricultural importance, far
from the forest, pale sea; multi-ethnic, unified in diversity; an open, adaptive and
harmonious culture of human civilizations.

2. Tourist attraction sites
2.1. Hoan Kiem lake
Hoan Kiem Lake, also known as Sword Lake, is located at the connection
between the Old Quarter including Hang Ngang, Hang Dao, Cau Go, Luong Van
Can, Lo Su... with the Western Quarter planned by the French a few years ago.

more than a century are Bao Khanh, Church, Trang Thi, Hang Bai, Dinh Tien
Hoang, Trang Tien, Hang Khay, Ba Trieu.
Although not the largest lake in the capital, Hoan Kiem Lake has been associated
with the lives and thoughts of many people. The lake is located in the center of a
district with narrow old quarters, which has opened up a large enough space for


indigenous cultural activities. The lake has many beautiful scenes. And more than
that, the lake is associated with legendary history, is a symbol of the longing for
peace (returning the sword to the pen), the nation's virtues of martial arts (the sacred
sword at the bottom of the lake and the pen tower written in the blue sky). On the
side of Hoan Kiem Lake, there are also walking routes on weekends, perfectly
suitable for tourists to enjoy the scenery of Hanoi. On the walking route, there are
many artistic and cultural activities such as playing folk games, singing, drawing,
taking pictures... From the walking routes around Hoan Kiem Lake, visitors can go
to "French street". Trang Tien, Dinh Le "book street", Ham Ca Map street, Ly Thai
To monument, walking along Sword Lake, going up The Huc bridge to Ngoc Son
temple... These are all interesting places to enjoy Hanoi.
2.2. Thien Mu Pagoda
When mentioning Hue, people will immediately think of Thien Mu Pagoda
because it is one of the most scenic destinations in Hue. The green mountains,
charming scenery and the quiet beauty of nature here will make our souls more
peaceful. This temple was officially built in the reign of Lord Tien Nguyen Hoang
in 1601. In the reign of Lord Quoc (Nguyen Phuc Chu), Thien Mu Pagoda was
rebuilt on a larger, more beautiful and spacious scale. With natural beauty and
expanded scale right from that time, Thien Mu Pagoda became the most beautiful
temple in Dang Trong. Coming here, you will admire the unique beauty of Phuoc
Duyen Tower, a famous symbol associated with Thien Mu Pagoda. The 21m-high
tower, consisting of seven floors, was built in front of the pagoda. Each floor of the
tower has a statue of Buddha. Inside there is a spiral staircase leading to the top

floor, where the golden Buddha image was formerly worshiped.
Referring to this golden statue of Shakyamuni Buddha, one must mention the
legend of stealing the golden statue. Although the thief was found and the king
decided to execute him, there was a yogi passing by the temple when he heard about
the loss and found the statue and couldn't help but wonder. After a while of sitting
cross-legged, this meditator seemed to realize something and decided to transcend


the golden statue so that the injustice would not recur. And the Perfume River is the
place to keep the flow of this golden statue. If you come to Hue, please stop by here
and learn more about this legend, it will be very interesting. Thien Mu Pagoda is
considered one of the most sacred pagodas in Hue. The pagoda is located on the left
bank of the Perfume River, on Ha Khe hill, about 5 km west of Hue city center. This
place has also become an inspiration for many poets and writers.
2.3. Ha Long Bay
Ha Long Bay is located in the part of the Gulf of Tonkin, the Northeast borders
Bai Tu Long Bay, the Southwest borders with Cat Ba Islands, the West and
Northwest borders the mainland, the Southeast and the South are facing outwards.
northern Gulf. The spectacular landscape on the bay is created by more than 1600
large and small limestone islands on the characteristic emerald green water of Ha
Long Bay. This is also the place to witness changes in the development history of
the Earth. The limestone columns are covered by rows of deep green tropical trees,
and the system of caves and caves is magnificent.
Ha Long Bay was recognized by UNESCO as a World Natural Heritage for the
first time in 1994 thanks to its unique and aesthetically important natural landscape
values. In 2000, Ha Long Bay was honored to be recognized for the second time by
its unique geological and geomorphological values, through the process of Earth's
tectonics over billions of years. Many tourists did not expect that Ha Long is a
Heritage of such great value to humanity because of its rare biodiversity, culture and
history. Thanks to those unique values, Ha Long Bay has become an attractive

destination for tourists, where they can get closer to the vibrant and interesting
Vietnamese country and people.
2.4. Hoi An
When it comes to Vietnam tourism, Hoi An is a name that cannot be ignored.
Hoi An has an old appearance with a gentle lifestyle chosen by many tourists.
Currently, tourism in Hoi An is very developed with a large number of domestic


and foreign tourists coming every year. There are also many places to visit and take
pictures.
Hoi An Ancient Town is an ancient town located on the coast of the central
province, 30km south of Da Nang city, in the province of Quang Nam, Vietnam.
Hoi An ancient town is typical for a busy market trading port, this place used to
have vestiges of the Cham trading port, known for the famous Silk Road. In the two
major wars of Vietnam was not destroyed, this place officially became an attractive
tourist place known by many tourists from all over the world.
Coming to Hoi An Ancient Town, you can immerse yourself in the temples with
classical architecture, with old houses from the 17th and 18th decades or the image
of the golden wall of confetti in front of the eaves. At night, Hoi An Ancient Town
seems to be transformed with fanciful shimmering lights and lanterns shining on
both sides of the street, enhancing the romantic beauty of this place.
Hoi An Ancient Town represents a harmonious combination of many architectural
and cultural beauties over the decades, and is the typical place of a traditional Asian
market port that is fully protected as now. This is a place to keep beautiful moments
in the discovery process of visitors when coming here. Hoi An Ancient Town used
to be a busy international trading port, including architectural heritages dating back
hundreds of years, recognized by UNESCO as a world cultural heritage since 1999.
2.5. Ho Chi Minh City
Dubbed the "Pearl of the Far East", Ho Chi Minh City has long been the cultural,
economic and political center of Vietnam. Traveling to Saigon - Ho Chi Minh City

is more than 300 years old, you can meet high-rise buildings close to each other,
entertainment areas, busy shopping centers, but there is also no shortage of ancient
villas. Traditional markets have existed for hundreds of years. Saigon is large and
there is no shortage of tourist "specialties" such as Cruise along the Saigon River by
boat, visit West Pham Ngu Lao Street, shop at Ben Thanh market or return to Can
Gio beach....


Vietnam tourism definitely cannot ignore Ho Chi Minh City, where the economy
is developed and the quality of life of the people in this city is very high. Every
year, Saigon welcomes a large number of tourists, including domestic and foreign
tourists. Dubbed the city that never sleeps, Ho Chi Minh City will not let you down
when you come here. Some places should not be missed when visiting Saigon:
Nguyen Hue Walking Street, Anh Sao Bridge, Bach Dang Wharf, Bui Vien West
Street, Opera House, Notre Dame Cathedral,...

3. The popular cities for Mice tourism in Vietnam
In Vietnam, there are currently only 5 localities eligible to organize MICE tourism,
which are Ho Chi Minh City. Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc and Nha
Trang.

3.1.MICE tourism in Ho Chi Minh City
In 2021, Ho Chi Minh City was honored to be nominated as Asia's leading MICE
tourist destination with outstanding strengths:
-

As a major traffic hub of the country, developing diverse types of transport from
road, waterway to railway, airport connecting provinces at home and abroad.

-

Saigon is known as a modern and dynamic young city when it owns many large
commercial centers, unique entertainment areas and typical architectural
masterpieces.

-

Rich tourism resources, various types of cultural and historical tourism, famous
scenic spots suitable to the tastes of tourists. Famous places in the city. Not to be
missed in Ho Chi Minh City are Ben Thanh Market, Fine Arts Museum,
Independence Palace, Notre Dame Cathedral...

-

The accommodation is among the top in the country, highly appreciated for its
service quality.

3.2.MICE travel in Hanoi


Hanoi is an important political and cultural center of Vietnam, converging all the
factors to develop MICE tourism:
-

It has a prime location in the heart of the North.

-

The network of traffic infrastructure is synchronous, meeting the needs of
convenient travel.

-

A modern communication system and a reasonable and flexible financial system
help develop people's lives to a new level.

-

Hanoi is the first choice to organize seminars, conferences, international events.

-

High-class accommodation.

-

There are many famous and iconic scenic spots of the country; historical relic that
fully preserves the ancient features of Hanoi Capital; A unique entertainment and
entertainment paradise, attracting domestic and foreign tourists, the most
prominent is Vinpearl Aquarium Times City - the aquarium with the first "sea
tunnel" in Hanoi. Times City Aquarium is located inside the Times City shopping
center, which is like a miniature ocean in the heart of the capital, with more than
30,000 marine creatures from all over the world living. Going to Times City
Aquarium, you will have the opportunity to admire many rare marine species in
the freshwater and saltwater areas, watch the strange but lovely reptiles and
experience the shows. New underwater art performance.

3.3.MICE tourism in Da Nang
Da Nang is one of the ideal places to organize MICE tourism in Vietnam.
According to statistics, Da Nang city currently has around 400 accommodation

establishments, of which there are more than 10 luxury 5-star hotels, villas and
resorts with ideal locations located right on the romantic seaside; 9 4-star hotels;
More than 50 3-star hotels are fully equipped with modern facilities to serve the
high-end customer segment. The most luxurious resorts in Danang must be
mentioned: Vinpearl Da Nang, Intercontinental Da Nang, Crowne Plaza, Pullman,
Hilton Danang Hotel..


In addition, the chain of standard VIP conference rooms in Da Nang all have
extremely large capacity, advanced sound and equipment that can meet all the
necessary requirements of a high-class international conference.
Da Nang is also known as a livable city thanks to:
-

The transportation system with all types: road, waterway, Tien Sa international
port, Da Nang international airport... makes the travel process of tourist groups
easy and most convenient.

-

Prominent tourist sites attracting millions of international tourists to visit: Dragon
Bridge, Linh Ung Pagoda in Da Nang, My Khe beach...
Not far from Da Nang city, VinWonders Nam Hoi An is not only an attractive
entertainment and entertainment destination, but also brings unique cultural and
artistic values of the heritage region, which are expressed through the works of art.
Unique original architecture, beautiful art show, nostalgic, contemplative space...
All will leave an unforgettable impression in the hearts of every visitor.

3.4.MICE tourism in Nha Trang
Nha Trang is famous for its beautiful beaches like paradise, fresh climate,

smooth, gentle white sand, clear water, colorful coral reefs and main luxury coastal
resorts. is a great place to organize MICE travel.
The most luxurious resorts in Nha Trang: Mia Resort, Six Senses Ninh Van Bay,
Vinpearl Nha Trang, ... will make customers happy and satisfied when integrating
many modern entertainment facilities such as gym, spa, etc. Indoor and outdoor
swimming pools… Inside the city, there are large conference centers, meeting the
standards and conditions of large-scale seminars and conferences.
Coming to Nha Trang, in addition to participating in programs and events,
visitors also have the opportunity to admire the pristine, peaceful and enchanting
islands: Hon Mun, Hon Tre, Hon Mot, Yen Island ... and explore Explore the super
HOT entertainment venue - VinWonders Nha Trang entertainment universe.
VinWonders Nha Trang made its mark when converging a series of adventure


games only for the brave; impress with the world's largest Floating Bay with
colorful slides divided into many levels from easy to difficult. Not only that, but this
place also makes visitors overwhelmed by the world-class million-dollar product
that is present in Vietnam for the first time; The garden of five continents is brilliant
with a collection of exotic flowers from 5 continents and the mysterious shimmering
sea world.

3.5.MICE tourism in Phu Quoc
Referring to 5-star vacations, the ideal rendezvous for the MICE tourism trend, it
is impossible to ignore the "raw pearl in the middle of the sea" - North Phu Quoc
island. The North Island possesses a natural landscape that still retains the original
wild features that nature bestows, a separate location, capable of organizing largescale events, high-level conferences that require professionalism with the center.
Vinpearl Convention Center has the largest scale on the island and the leading super
complex of tourism, resort, entertainment and entertainment in Southeast Asia - Phu
Quoc United Center, North Island is extremely suitable for luxurious vacations. ,
perfectly meet all the needs of visitors.

Phu Quoc United Center is one of the destinations that has successfully
promoted the image of Vietnam's tourism to international friends when it owns
thousands of record entertainment items, a resort ecosystem, and great shopping.
The project includes standard resort hotels/resorts, VinWonders Phu Quoc theme
park, the first semi-wildlife care and conservation park in Vietnam - Vinpearl Safari
Phu Quoc, a vibrant city that never sleeps. Dynamic – Grand World.

4. The limit of Mice tourism development in Vietnam
-

MICE tourism requires huge capital. Therefore, very few localities can meet the
requirements of infrastructure, services, etc. to organize large-scale MICE events.

-

Lack of qualified human resources, capable of planning and organizing high-level
conferences and seminars.


-

In Vietnam, there is no formal and formal human resource training facility to
organize MICE events.

If Vietnam wants to develop MICE tours in the future, Vietnam needs to make a lot of
efforts in investing in human resources, professional infrastructure and many other
factors.
-

The cost of conference rooms and bedrooms in Vietnam is higher than in other

countries in Southeast Asia and East Asia, so it is difficult to build programs for
the organizers; Funding to prepare is also an issue...

-

Conferences and seminars are often held at the end of the year, so they often fall
into a state of "stress of the room, stretch of service". Causing a shortage of rooms
to link with other hotels..

-

The promotion of Vietnam's tourism is the weakest point of this industry.
Currently, the majority of MICE delegations are obtained by travel companies
seeking to conquer and attract customers and partner companies.

-

Poor infrastructure, socio-cultural environment is still inadequate: tourists are not
satisfied with taxi drivers, street vendors, tour services, railways and souvenir
shopping. The future of MICE tourism is in the hands of tourism operators, from
the highest level of management to the smallest service workers such as drivers,
street vendors, etc.

-

The traffic system is not clear; the distance between the international airport to the
place where the conference is held, the resting place for guests is still far.

-

The service team lacks professionalism, foreign language skills are weak...
Therefore, to receive MICE delegations of a few hundred guests, the tourism
industry has to manage on its own, even having to split the group into small
groups to solve the problem can decide.

Sumary of chapter II
This chapter gives a brief overview of Vietnam including its geographical location,
natural resources and culture. In addition, it also mentions famous attractions in our