Tiểu Luận Kinh Tế Vi Mô - Đề Tài - Bakery Shop - Mô Hình Kinh Doanh Cửa Hàng Bánh Mỳ.pptx

BUSSINESS PLAN

BAKERY
SHOP


PART 1: INTRODUCTION


• In the busy life today, after a working day, when you like
to have some time to relax, to do what you like? You may
want to listen to music, watch movies, go shopping, go to
a spa, chat with friends about the new fashion fad,
huddled with his family and talk about future plans or
sitting in a coffee shop and award-Maker knowledge of
your favorite book


• I like to sip a cup of coffee and sit in silence, watch the flow of
people is in the street at evening through the glass door, its
very quiet and very peaceful.


PART 2: CONTENT
I/. Ideas of business
III/.Main Products
III/. Market Analysis:
IV/.Business plans and marketing
price strategies

I. IDEAS OF BUSINESS
 Shop’s name: Wonder Bakery
 Slogan: Eat once time, Remember forever
 Place: 23 Hang Be, HK, HN (there aren’t any cake shop here)
 Area: Service, Entertainment, Relaxing,…
 Capital cost: 50millions VND


II. Main Products
Main Products : pastries, cakes and breads. Besides, it also has all kinds of
beverages such as coffee, tea, and soft drinks …
 a/ Technology:
 Machinery and equipment:
 Dough mixers (Kneading machines)
 Horizontal Oven
 Machine whisk
 Display cabinets pastries

 b/ Tables
 Tables, chairs available to guests;
 Glasses, plates, bowls, spoons, straws, cups water invites, decorations, ...
 Tissues, paper towels tray
 Kitchenware, ...


c/Materials:
large boxes of cream with many flavor
Flour
Sugar
Isomalt sugar for dieters and obese

Eggs
Creams, butter,…
Yogurt, milk, condensed milk, coconut, cocoa, tasty
syrup, ...
The type of soluble coffee, pure coffee


III. MARKET ANALYSIS:

•
•
•
•

1. General
2. Market demand
3. Target
4. Compete


1. GENERAL :
• Cakes and pastries with many different flavors are
indispensable needs of all the people in present. During a
birthday party is indispensable cakes, and pastries are use for
breakfast very much now, so we can say this is a potential
product .


1. GENERAL :
• . The store will meet the needs of customers, especially young

people, in tune with life, but also contribute to the economic
and social development. In growing society, people taking a
lot of activity and a lot of work to be able to meet the needs of
themselves but have much less time to relax and rest, so
Wonder Bakery will meet the daily needs of relaxing in the
chaos of life


1. GENERAL :
So, the need of one store which has a reasonable space to relax,
unique, appropriate pricing and beautiful decoration is very
necessary. The pastry shops now are so many , but only the few
that meet the majority of the increasing needs of customers, on
the other hand they are small shops with simple decoration. All
of these suggests that the demand for relaxation will increase,
and our future will grow strongly.


2. Market demand
• Employees and officials and the young are groups which have high
demand of dining, entertainment, relaxing. Do you like sweet bread, cake
look very attractive by the color and smell of it but you do not dare to eat
because of health problem? Don’t worry, come to Wonder Bakery where
you can eat pastries, cakes comfortably without worrying about affecting
the amount of sugar in the blood increases. Because here we had

cakes for dieters.


Hang Be is one of 36 streets of Hanoi near Hoan Kiem

Lake-where there are many foreign tourists to visit.
Therefore, the shop is more likely developed by the
majority of Westerners who like to eat cakes and sat
sipping tea in the morning and afternoon.


CLASSIFY CUSTOMER INTO GROUPS:
• Young people who have a stable income
• The diet, obesity
• Foreigner


3. Targets:
Product diversity, serving staff of young, professional, always smiling with diners,
with professional service style will bring you a real sense of intimacy and warmth ...
The store will be a place to eat, relax of all customers, a meeting place to exchange
interesting friends after periods of fatigue.
When to shop Wonder Bakery, customers will enjoy the comfort and relaxation, with
a 2-story space designed quite close, comfortable by the music and the dedicated
service of employees. 1st floor to the customer can come to eat cake, drink tea,
coffee, 2nd floor for those who prefer making cake themself. Clients come to us will
enjoy the unique taste fresh bread, delicious taste.


3.CUSTOMER’S FEATURES:
• Customer’s Features:
Common requires:
- Are spaces comfortable ?
- Are cakes delicious and eye- catching ?
- Are prices suitable?

- Are they serve fastly ?
- Are services enthusiastic?
Customers have a lot of different needs, so if we meet all their
needs will bring us a major competitive advantage in the relaxing
business environment growth stronger today.


4. COMPETE
• Now in Hanoi there a few Bakery can give customers chance
to make cake by themself . When you are sad, you can come
here and making cake will make you feel better.
 So this is our advantage
• But in order to compete, we must be better, more strange,
more unique than the competitors


IV/.BUSINESS PLANS AND
MARKETING PRICE STRATEGIES

• 1. General
• 2. Price strategies
• 3. Marketing strategy
• 4. Develop the business plan


1. GENERAL
- Associated with the major suppliers to make advantage of raw
material;
- Launched several promotions to attract customers;
- Professional staff training;

- Always put on the new product with attractive flavor, many fun
shapes to attract customers.