Tải bản đầy đủ (.ppt) (40 trang)

Bài tiểu luận: Marketing công nghiệp ppt

Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (469.04 KB, 40 trang )





DANH SÁCH THÀNH VIÊN

 !"#

$%&'$()*%+##

!"', 

/$#0 "#

$%&'%12"

3$()"4%5#67$

$%&'#0",8$

9#0:"67$

9#0;%<<,

82$#0%=

82$#0>$

$%&'#0",:,



?"#0$()"4

?"#0 <

MARKETING CÔNG NGHIỆP
CÔNG TY TNHH BLUE & GREEN
WELCOME TO BLUE & GREEN
T e l : ( 8 4 . 8 ) 3 9 - 8 9 5 - 9 5 2 - F a x : ( 8 4 . 8 ) 3 9 - 8 9 5 - 6 9 4 - W e b s i t e : w w w . b l u e g r e e n v n . c o m
1 1 7 P P h a n V a n T r i S t r e e t , W a r d 1 0 , G o V a p D i s t r i s t , H o C h i M i n h C i t y , V i e t N a m
B L U E a n d G R E E N C O M P A N Y L I M I T E D
I) Giới thiệu về công ty
@A$B%:C4)3$D&

EDF%DG$2&HD#I$J,HKKL3$D&M%N
NNOEDF%F"C28#8PDFQ$)#R#D#S)T

#%&9UVW%1DX5:MMND$"1&Y#:#$Z)$"1&C2["#[D\,
M%N:$T

J]#^$)3$D&F/DDP"X_5Y5#:J0Y5TKY^1]Y
5TT

"9%)#R`"#a8:#X

;<&ab$)3$D&]#IDD"cO4Cd$D8$$2#

#I)##2$M2D($D<,

J$C4J$Mb)D2")#R#T


#e$Mf$]#RYD".D`"=,D8$)I)`#<%UVW%1DFc$"V,)#"
]#R$"ID#2#
I) Giới thiệu về công ty

".DMg]#IDD"ca8:#$#"=]X

*%:F"c,#6h$Dh"`#I)##2$XM%3FI]S$De"F:#%)%
`#I)##2$YD6C1D#".D`.O:8OiU:8)#8D".D`"=,)#"]#RDe"F:T

V,OV8)#1DM6j$UV]#\,XD82YO4Fk]YOV8FV,F&
Fl)I)D"9%)#%\)#1DM6j$#<%m%Y#<% T

#[D($F.DI)##"=,Wf#Q"YD%<D#lM%nD]#IDYFP8FS)CJ
#8IYW<&ab$,3"D6o$W:#pUP)#Y<$):8Fo"Ue$$6o"
M:8FQ$YFV,OV8Mj"#%n)AF3$T
H@qV]#\,)l:)3$D&X
5:MMND$"1&YD#:#$Z)$"1&YD["#[D\,M2#d$UV]#\,D#%Q)
OQ]#n)1%D#2#D8$D#0D6o$H$"[]a8:#$#"=]#82
D#"=`#<%FZ$$Z"UV]#\,)%e")?$D6h)`#"W%1D#2$F"
D#0D6o$6h)$82"
1D)V,/D#2$a8)3$D&M%NrNNUVW%1DF4%)Z$"1&
)#S$#nqqYFPDD"9%)#%\s8qUD:a:a)l:#<%
m%T
@qV]#\,/)F"c,)l:UV]#\,

@#:#OV8C=$Z)O>$$"1&t$"1&#i#@X

#R)##j]`#"FZ$$Z")I),/D#2$W%1D`#\%X"#
`"=F"=DuY$e,USY $#=YFv$wQ"D#1DYD:$
DRxT


V8C=$Z)I#D&W6h)YUy]FAD#?$#2$`#"F:"
k]T

V8C=#2$#Z:DeD#7D8$B%IDi#Cn)#%&c

I)#FZ$$Z"UV]#\,)ZUuay$D#:#
OV8C=$Z)O>$$"1&X
@qV]#\,/)F"c,)l:UV]#\,tDD@
@qV]#\,/)F"c,)l:UV]#\,tDD@

H@["#[D\,tM%NO:$@X

.%#2$#8I)ZFQ\,):8#8/)F"4%`"=Cn
)#%&cD8$)8D:"N`#3$D#%nMj"`#"W%1D
#2$O>$F6o$O"cF"D#0D6o$)I)6h)Y
D["#[D\,M%NO:$UzFV,#2$#8IF6j)OV8
C=DeDT
@qV]#\,/)F"c,)l:UV]#\,tDD@

L@5:MMND$"1&tUV]#\,)#R#@X

#I""=,5:MMNDX]:MMNDt)^F6j)$("D1,`9#2$@M2
,QD`.D)1%O>$]#{$FcDV"#2$#Z:FcM6%Dd
#8/)F6j)<$)#%&cO|"WN<$D:&YWN<$,I&
#8/)D#".DO0<$#P`#I)
@qV]#\,/)F"c,)l:UV]#\,tDD@

L@5:MMND$"1&tUV]#\,)#R#@tDD@X


($M6j$#kC2a'a2$FcWuMg

ZD#cDI")#.T

"[]$"V,OhDF6j))I)Ub)e#6XM2,)J$},~8
,Z}O".aP$YM2,C•Cy#8/))I)C.D)EDD9UV
]#\,Y#2$#8I

#R)##j]`#"FZ$$Z")I),/D#2$W%1D`#\%X
"#`"=F"=DuY$e,USY $#=YD:$
DRxT

V"D($FZ$#2$De"F:)ZD#cM9F.HD1
2a^$UV]#\,W:#OV8C=,3"D6o$T

@qV]#\,/)F"c,)l:UV]#\,tDD@

L@5:MMND$"1&tUV]#\,)#R#@tDD@X

i#V#,"##(:C4`.D)1%]:MMND
@qV]#\,/)F"c,)l:UV]#\,tDD@

qV ]#\, 5:MMND $"1& )l: )3$ D& F6j) )#": M2, )I)
M8P"#6X]:MMNDL)#<Y]:MMND€)#<Y]:MMNDDA8$C2
]:MMNDF/)O"=DT

LT@5:MMNDL)#<X

5:MMNDL)#<M2M8P"]:MMNDW[)F6j)|)VH)#"4%Y$"[]
)#8]:MMNDF6j))S$)I]C2)ZFQ)#0%Mb)):8T


@qV]#\,/)F"c,)l:UV]#\,tDD@

LTH@5:MMND€)#<X

M2M8P"]:MMNDW[)F6j)•)#"4%<$a•#2$
$"[])#8C"=)<$F•#2$F6j)D"=Mj"#7
@qV]#\,/)F"c,)l:UV]#\,tDD@

LTL@5:MMNDDA8$X

5:MMNDDA8$M2,QDM8P"$%&9M"=%#w#j]Ch")1%D[)
O9D8$D67$Db#6DA8$Y)ZFQF2#v"C2)#0%Mb)
DeDT

5:MMNDDA8$#6M2,QDUbD#:&D#.)#8]:MMND$wY]:MMND
UEDY]:MMND#b:F6j)Uuay$F6j)Uuay$FcDV"#2$
#Z:D8$B%IDi#W%1D`#\%YCh"D($M6j$#kY)#0%
Mb)DeDYD:8#fY`#3$)`#uD?$YB%IDi#DI")#.
#:#C2$"ID#1]DP8#"=%B%V):8D8$C"=)OV8C=,3"
D6o$

4,/D]:MMND$"1&DA8$)Z#"4%`R)#D#6h)`#I)#:%
YD?&C28FQa2&)l:O4,/D]:MMND,2)#0%F6j)#d$Mb)
`#I)#:%#6X

/D5:MMND)ZFQa2&LK,,X#0%Mb)TKK‚HTKK`$
/D5:MMND)ZFQa2&HK,,X#0%Mb)KK‚TKK`$
/D5:MMNDKMh]):D8X#0%Mb)`#8V$KK`$
@qV]#\,/)F"c,)l:UV]#\,tDD@


LTL@5:MMNDDA8$tDD@X

i#V#,"##8P

@qV]#\,/)F"c,)l:UV]#\,tDD@

LT•@5:MMNDF/)O"=DX

5:MMNDF/)O"=DM25:MMND)Z$ED#?$F0#C0$EM"4X
$"e$#6D#?$):D8)#S:#2$D#3$D#6o$Y
#6$FI&D#?$F6j)$EaR#Ch"5:MMNDC2)ZE]
FP&Ts1DD"=Mj"FZ$$Z"C2Cn)#%&c
@#I)##2$/)F"c,C2#2#C",%:
#2$

3$D&OM%Nr$NNM2,QD)3$)#%&9UVW%1D)I)
UV]#\,a?$D8$C"=)FZ$$Z"FcW%1D`#\%C2Cn
)#%&c9`#I)##2$)l:)3$D&DV"a2"DGOE)C28
:,)ƒ$#6#d$)3$D&F:$)Z#%)%C4UV
]#\,]:MMND$"1&YD#:#OV8C=$Z)O>$$"1&YD["#[D
\,T

@#I)##2$X

6j))#":D#N8`#%Cb)B%VMgX

#%Cb)DG2„$D|:]#R:OE)Y`#I)##2$`#%Cb)
2&a8)#"#I#)3$D&|2Q"]#yDI)#FV,#n


9#"#I#M2)3$D&…s……s

#%Cb)DGDGCb)DG2„$D|MP"]#"I:,

!8)3$D&…rs……]#yDI)#

#I)##2$)l:)3$D&)#l&.%M2)I)a8:#$#"=]UV
W%1DXM"#`"=F"=DuY$e,USY, $#=Y,<&DNMIYFv
$wT
@#I)##2$/)F"c,C2#2#C",%:
#2$tDD@

#I)##2$)3$D&$v,)V)D&6h)$82"C2"=D:,Ya8
Cn&UeM6j$F7#2$)D&`#3$Fv$F4%Y`#I)##2$
6h)$82"D#6o$,%:UeM6j$Mh#7F7#2$De"
D#"c%M2KTKKKTKKKCFY)^`#I)##2$F:]#M2)I)
)D&#†D#6o$W%1D#2$"D#7XF7#2$`#8V$DG
TKKKTKKKFKTKKKTKKKFT#6$a8:#$#"=]C‡#wDjUW
FI]S$#%)%]#<`#[)2&T

#I)##2$UVW%1DM"#`"=F"=DuX

:]#M2)I))3$D&#nDY F%D6C28"=D:,

/)F"c,M2)I)a8:#$#"=]UVW%1D,I&,Z)D:$D#".D
O0M"#`"=F"=DuY)8)#R]F"=DuY`",M8P"Y)Z$%vM:8
FQ$av"a28C2$%vCe,P#YD#6o$Dn]D%$|)I)
`#%Cb)#65Tv#R"#Y`#%)#.W%1D<#%nY`#%
)#.W%1D"#%$Y#%)3$$#=):8‚B%n€T


@#I)##2$/)F"c,C2#2#C",%:
#2$tDD@
9,QDUe)3$D&M2`#I)##2$)l:
M%NrNNX

3$D&!…q-)#%&9UVW%1DM"#`"=F"=Du

3$D&!…q…s)#%&9UVW%1DM"#`"=F"=Du

3$D&ˆ…)#%&9UVW%1DM"#`"=F"=DuY
)8)#"]F"=Du

3$D&…spp!q…)#%&9UVW%1DM"#
`"=F"=Du

D&-q"=D:,)#%&9UVW%1Day$)y
D:$D#".DO0F"=DuY

D&)#%&9UVW%1D]#yD?$WN#7"T

D&$2#$#48WY#~]
@#I)##2$/)F"c,C2#2#C",%:
#2$tDD@
#I)##2$M2)I))3$D&UVW%1D
Fv$wY,<&DNMIX
h"UV]#\,)ZW%1DUSDG$wY,<&DNYUV]#\,D#%Q)
,/D#2$D#l)3$, $#=YD<]D%$|v$:"Yi#
!67$YUV]#\,F6j)W%1DF"|D#0D6o$#<%m%C2)I)
6h)D8$`#%Cb)
9,QDUe)3$D&M2`#I)##2$)l:M%NrNNX


3$D&;…q……s5sq…)#%&9)I)UV
]#\,C4$w

3$D&‰UVW%1D$"6o$YO2Y$#.O>$$wT

3$D&Š!)#%&9)%$)1]Fv$w

3$D&q…;UVW%1D#2$Fv,$w

3$D&‹5Œ,<&DNMI

3$D&q;•Ž<&DNMI
@#I)##2$/)F"c,C2#2#C",%:
#2$tDD@

#I)##2$M2)I))3$D&UVW%1D
,/D#2$$e,YUSX

h"UV]#\,)#l&.%M2)I),/D#2$O>$$e,USY
UV]#\,F6j)6:)#%Q$DP")I)D#0D6o$#<%m%Y
 Y#nDC2)I)6h)M<)nY)I))3$D&Dn]D%$
)#l&.%|`#%Cb)i#!67$

9,QDUe)3$D&M2`#I)##2$)l:M%NrNNX

3$D&

3$D&‰q•q•


3$D&‘

3$D&‹m

3$D&’“5•
$82":UV]#\,)l:M%NrNN)^W%1D`#\%Db)
D".]B%:)I)D#0D6o$#6:,O8a":T
@#I)##2$/)F"c,C2#2#C",%:
#2$tDD@
L@#I)##2$D"4,J$,2)3$D&
F:$#6h$F.X

I)a8:#$#"=])#%&9`#I))ƒ$)#%&9
)%$)1])I)Fv$wY$e,USY,<&DNMIC2
F:$,|Q$D#0D6o$YDi,`".,`#I)##2$|
)I))3$D&,:&,/)C2W%1D`#\%)I),/D#2$
,:&,/)

"=:&)3$D&)ƒ$F:$W[)D".Di,`".,
`#I)##2$Y,|Q$D#0D6o$U:$)I)`#%
Cb)`#I)#62„$Y"::"Yƒ$2%

@#I)##2$/)F"c,C2#2#C",%:
#2$tDD@

#nW~DX

h"#d$6%F"c,)l:,i##6#kY)ZD#c$"V,)#"
]#R)#8a8:#$#"=]Y`#3$FI#D#%.,3"D6o$C2
)ZD#cDI")#.a'a2$Y]:MMND$"1&F:$F6j)#"4%

#"4%a8:#$#"=]F:$)ZW%#6h$)#%&cDG]:MMND
#b:Y$wB%:Uuay$]:MMND$":&T"c%F6j)#%)%
FZ)l:D#0D6o$9M%NrNNF:$a,|Q$
D#0D6o$Y)V"D#"=UV]#\,C2)ƒ$#6]#y)Cy
)#%FI8#7)#8#d$`#I)##2$FfC2F:$Uu
ay$UV]#\,]:MMND$"1&)l:)3$D&

@/)F"c,C2#2#C",%:#2$X

!8]:MMND$"1&)Z#d$6%F"c,C2DR#J$`#I)
#:%9D#0D6o$`#I)##2$)ƒ$1DF:aP$T
8$FZY`#I)##2$M2)I)#2UVW%1DY)I)DA)#S)
D#67$,P"D67$Fe"#"4%U8Ch"`#I)##2$D"9%
a?$D#3$D#6o$9)Z#d$F/)F"c,C2&9%)%
C4UV]#\,]:MMND$"1&D67$Fe"`#I)U8Ch"`#I)#
#2$D"9%a?$D#3$D#6o$
@#I)##2$/)F"c,C2#2#C",%:
#2$tDD@

@/)F"c,C2#2#C",%:#2$tDD@X

I)`#I)##2$,%:5:MMND$"1&FcD#†:,f)#8#%
)%]#y)Cy)#8#8PDFQ$FZ$$Z"#8/)UVW%1D9
D#6o$,%:Ch"UeM6j$MhFc]#y)Cy)#8C"=)
FZ$$Z"UV]#\,O>$$"1&UzOV8C=#2$#Z:DeD
#7D8$B%IDi#Cn)#%&cYOV8B%VW%1D`#\%
UV]#\,

5#?#j]Ch"#d$D#0D6o$F^"#†"DR#)#%\` 
D#%nDY:D8:C:)#:DM%8$)I)D#0D6o$6h)$82"



V"#2$#Z:FcM6%DdY<$)#%&cYD8$)8D:"N
)#e$F6j)FQ\,C2Cn)#%&cF6o$a2"T

×