Electronic Business: Concepts, Methodologies, Tools, and Applications (4-Volumes) P1 pps

Electronic Business:
Concepts, Methodologies,
Tools, and Applications
In Lee
Western Illinois University, USA
Hershey • New York
INFORMATION SCIENCE REFERENCE
Volume I
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Library of Congress Cataloging-in-Publication Data
Electronic business : concepts, methodologies, tools, and applications / In Lee, editor.
p. cm.
Includes bibliographical references and index.
Summary: "This set of books offers a research compilation from over 250
LQWHUQDWLRQDODXWKRUVLQWKH¿HOGRIHEXVLQHVV3URYLGHGE\SXEOLVKHU
ISBN 978-1-60566-056-1 (hardcover) ISBN 978-1-60566-057-8 (ebook) 1.
Electronic commerce. I. Lee, In, 1958-
HF5548.32.E356 2009
658.8'72 dc22
2008043212
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book set is original material. The views expressed in this book are those of the authors, but not necessarily of
the publisher.
If a library purchased a print copy of this publication, please go to for information on activating
the library's complimentary electronic access to this publication.
Associate Editors
Steve Clarke
University of Hull, UK
Murray E. Jennex
San Diego State University, USA
Annie Becker
Florida Institute of Technology USA
Ari-Veikko Anttiroiko

University of Tampere, Finland
Editorial Advisory Board
Sherif Kamel
American University in Cairo, Egypt
In Lee
Western Illinois University, USA
Jerzy Kisielnicki
Warsaw University, Poland
Keng Siau
University of Nebraska-Lincoln, USA
Amar Gupta
Arizona University, USA
Craig van Slyke
University of Central Florida, USA
John Wang
Montclair State University, USA
Vishanth Weerakkody
Brunel University, UK
Editor-in-Chief
Mehdi Khosrow-Pour, DBA
Editor-in-Chief
Contemporary Research in Information Science and Technology, Book Series
Hershey • New York
INFORMATION SCIENCE REFERENCE
Additional Research Collections found in the
“Contemporary Research in Information Science and Technology”
Book Series
Data Mining and Warehousing: Concepts, Methodologies, Tools, and Applications
John Wang, Montclair University, USA • 6-volume set • ISBN 978-1-60566-056-1
Electronic Business: Concepts, Methodologies, Tools, and Applications

In Lee, Western Illinois University • 4-volume set • ISBN 978-1-59904-943-4
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
S. Ann Becker, Florida Institute of Technology, USA • 4-volume set • ISBN 978-1-59904-943-4
Electronic Government: Concepts, Methodologies, Tools, and Applications
Ari-Veikko Anttiroiko, University of Tampere, Finland • 6-volume set • ISBN 978-1-59904-947-2
Knowledge Management: Concepts, Methodologies, Tools, and Applications
Murray E. Jennex, San Diego State University, USA • 6-volume set • ISBN 978-1-59904-933-5
Information Communication Technologies: Concepts, Methodologies, Tools, and Applications
Craig Van Slyke, University of Central Florida, USA • 6-volume set • ISBN 978-1-59904-949-6
Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications
Vijayan Sugumaran, Oakland University, USA • 4-volume set • ISBN 978-1-59904-941-0
Information Security and Ethics: Concepts, Methodologies, Tools, and Applications
Hamid Nemati, The University of North Carolina at Greensboro, USA • 6-volume set • ISBN 978-1-59904-937-3
Medical Informatics: Concepts, Methodologies, Tools, and Applications
Joseph Tan, Wayne State University, USA • 4-volume set • ISBN 978-1-60566-050-9
Mobile Computing: Concepts, Methodologies, Tools, and Applications
David Taniar, Monash University, Australia • 6-volume set • ISBN 978-1-60566-054-7
Multimedia Technologies: Concepts, Methodologies, Tools, and Applications
Syed Mahbubur Rahman, Minnesota State University, Mankato, USA • 3-volume set • ISBN 978-1-60566-054-7
Virtual Technologies: Concepts, Methodologies, Tools, and Applications
Jerzy Kisielnicki, Warsaw University, Poland • 3-volume set • ISBN 978-1-59904-955-7
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List of Contributors
Aggarwal, Praveen \ University of Minnesota Duluth, USA 1993
Agostino Ardagna, Claudio \ University of Milan, Italy 2198
Aiken, Damon \ Eastern Washington University, USA 1029
Aldiri, Khalid \ University of Bradford, UK 1503
Al-Hajri, Salim \ Higher College of Technology, Oman 1159

Al-Hakim, Latif \ University of Southern Queensland, Australia 482
Ali, Eman Al Haj \ Higher Colleges of Technology, UAE 1121
Alwabel, S. A. \ University of Bradford, UK 59
Anagnostou, Miltiades \ National Technical University of Athens, Greece 2360
Anckar, Bill \ Omena Hotellit Oy / IAMSR, Finland 550
Andreescu, Francesca \ University of Greenwich, UK 1665
Arbore, Alessandro \ Bocconi University, Italy 185
Ash, Colin G. \ Edith Cowan University, Australia 33
Awazu, Yukika \ Institute for Engaged Business Research, The Engaged Enterprise, USA 1980
Azumah, Gideon \ 8QLYHUVLW\RI6KHI¿HOG8. 1653
Baker, Jeff \ Texas Tech University, USA 1943
Baldwin, Dirk \ University of Wisconsin–Parkside, USA 263
Beck, Charles E. \ University of Colorado at Colorado Springs, USA 1967
Benslimane, Djamal \ University of Lyon - Lyon, France 373
Bhogle, Srinivas \ National Aerospace Laboratories, India 11
Blake, Jaqueline \ University of Southern Queensland, Australia 1329
Blass, Eddie \ Ashridge Business School, UK 1603
Boateng, Beatrice A. \ Ohio University, USA 1023
Boateng, Kwasi \ Ohio University, USA 1023
Bonney, Norman \ The Robert Gordon University, UK 2014
Boondao, Roongrasamee \ Ubon Rajathanee University, Thailand 1038
Boonstra, Albert \ University of Groningen, The Netherlands 1
Boonyathan, Patcharee \ University of Melbourne, Australia 482
Boppana, Rajendra V. \ University of Texas at San Antonio, USA 972
Borzemski, Leszek \ Wroclaw University of Technology, Poland 1416
Bose, Indranil \ The University of Hong Kong, Hong Kong 1348
Bose, Ranjit \ University of New Mexico, USA 219
Bouras, Athanasios \ National Technical University of Athens, Greece 504
Bozman, Carl S. \ Gonzaga University, USA 1526
Bunduchi, Raluca \ University of Aberdeen Business School, UK 1472

Burn, Janice M. \ Edith Cowan University, Australia 33
Bylin, Zachary \ University of Washington, Tacoma, USA 1137
Camacho, David \ Universidad Autónoma de Madrid, Spain 781
Cannoy, Sherrie D. \ The University of North Carolina at Greensboro, USA 2323
Caro, Denis H. J. \ Université d’Ottawa, Canada 2571
Cha, Taihoon \ Hankuk University of Foreign Studies, Korea 1993
Chakrabarty, Subrata \ Texas A&M University, USA 290
Chalasani, Suresh \ University of Wisconsin–Parkside, USA 972
Cheng, T.C.E. \ The Hong Kong Polytechnic University, Hong Kong 1540
Chituc, Claudia-Melania \ INESC Porto, Portugal 91
Chung, Sam \ University of Washington, Tacoma, USA 1137
Clarke, Roger \
Xamax Consultancy Pty Ltd, Australia, University of New South Wales,
Australia, Australian National University, Australia, & University of Hong Kong, Hong Kong
895
Clegg, Ben \ Aston University, USA 314
Collan, Mikael \ Åbo Akademi University, Finland 550
Coltman, Tim \ University of Wollongong, Australia 1780
Condon, Bradly \ Instituto Tecnológico Autónomo de México, Mexico and Bonds University,
Australia 2228
Conlon, Sumal J. \ University of Mississippi, USA 2413
Connolly, Thomas \ University of Paisley, UK 910
Cox, Sharon \ Birmingham City University, UK 109
Craig, Ron \ Wilfrid Laurier University, Canada 154, 652
Crawford-Mathis, Krista J. \ Capella University, USA 1748
Currie, Wendy L. \ Warwick University, UK 1690
Dai, Wei \ Victoria University, Australia 750
Damiani, Ernesto \ University of Milan, Italy 2198
Dasgupta, Prithviraj \ University of Nebraska, Omaha, USA 393
D’Aubeterre, Fergle \ The University of North Carolina at Greensboro, USA 2432

Davalos, Sergio \ University of Washington, Tacoma, USA 1137
de Brock, Bert \ University of Groningen, The Netherlands 1
Desouza, Kevin C. \ Institute for Engaged Business Research, The Engaged Enterprise, USA 1980
Dholakia, Nikhilesh \ University of Rhode Island, USA 469
Dolnicar, Sara \ University of Wollongong, Australia 1780
Dologite, Dorothy G. \ Baruch College, USA 238
Dong, Ming \ Wayne State University, USA 2455
Doolin, Bill \ Auckland University of Technology, New Zealand 1121
Dortschy, Martin \ Institute of Electronic Business — University of Arts, Germany 2143
Du, Jun \ Tianjin University, China 2131
Duan, Yanqing \ University of Bedfordshire, UK
1103
Edwards, Sam \ Nagoya University, USA and Japan 1890
Ellonen, Hanna-Kaisa \ Lappeenranta University of Technology, Finland 1236
Elsammani, Zakia A.\ Manchester Metropolitan University, UK 421
Ettinger, Andrew \ Ashridge Business School, UK 1603
Ewing, Michael \ Monash University, Australia 589
Fang, Chua Fang \ Multimedia University, Malaysia 865
Fink, Dieter \ Edith Cowan University, Australia 2143
Fitzgerald, Guy \ Brunel University, UK 197
Flavián, Carlos \ University of Zaragoza, Spain 1740
Forgionne, Guisseppi \ University of Maryland, Baltimore County, USA 440, 709, 1797
Forsberg, Kim \ Intrum Justitia Finland, Finland 1558
Fotopoulos, Vassilis \ Hellenic Open University, Greece 2265
Fotoui, Farshad \ Wayne State University, USA 2455
Frati, Fulvio \ University of Milan, Italy 2198
Friesner, Daniel \ Gonzaga University, USA 1526
Fulford, Heather \ Loughborough University, UK 1402
Gaik Yee, Chan \ Multimedia University, Malaysia 277
Ganzha, Maria \ EUH-E and IBS Pan, Poland 2466

Gartenfeld, Marc E. \ St. John’s University, USA 238
*ąVLRURZVNL5DIDá \ Warsaw University of Technology, Poland 2466
Gasmelseid, Tagelsir Mohamed \ King Faisal University, Kingdom of Saudi Arabia 800
Gawinecki, Maciej \ IBS Pan, Poland 2466
Gerst, Martina \ The University of Edinburgh, UK 2284
Godshalk, Veronica M. \ Pennsylvania State University, USA 1617
Gould, Carmen \ RMIT University, Australia 2072
Gouvas, Panagiotis \ National Technical University of Athens, Greece 504
Guah, Matthew W. \ Warwick University, UK 1690
Guan, Sheng-Uei \ National University of Singapore, Singapore 822, 851
Gudigantala, Naveen \ Texas Tech University, USA 1486
Guido, Anna Lisa \ Università di Lecce, Italy 451
Guinalíu, Miguel \ University of Zaragoza, Spain 1740
Gunasekaran, A. \ University of Massachusetts - Dartmouth, USA 59
Guo, Chiquan
\ The University of Texas-Pan American, USA 1456
Ha, Lidan \ Coppin State University, USA 709
Hale, Jason G. \ University of Mississippi, USA 2413
Hamilton, John \ James Cook University, Australia 347
Harkke, Ville \ Åbo Akademi University, Finland 550
Häsel, Matthias \ University of Duisburg-Essen, Germany 1905
He, Fang \ Southern Illinois University at Carbondale, USA 1189
Hoanca, Bogdan \ University of Alaska Anchorage, USA 1576
Hobbs, Dave \ University of Bradford, UK 1503
Holton, Viki \ Ashridge Business School, UK 1603
Huang, Xiaoqing \ Seattle University, USA 2025
Huegle, Tobias \ Edith Cowan University, Australia 2143
Huerta, Esperanza \ Instituto Tecnológico Autónomo de Mexico, Mexico 1222
Huq, Golenur Begum \ University of Western Sydney, Australia 829
Hwang, Yuan-Chu \ National Chengchi University, Taiwan 2337

Hyska, Wawrzyniec \ Warsaw University of Technology, Poland 2466
,¿QHGR3ULQFHO\ \ University of Jyväskylä, Finland 1254
Issac, Biju \ Swinburne University of Technology, Malaysia 2155
Iyer, Lakshmi \ The University of North Carolina at Greensboro, USA 44, 2323, 2432
Jakobs, Kai \ Aachen University, Germany 2284
Jane, F. Mary Magdalene \ P. S. G. R. Krishnammal, India 2183
Jasimuddin, Sajjad M. \ University of Wales at Aberystwyth, UK 2556
Jayadev, Satya \ The University of North Carolina at Greensboro, USA 1276
Jiao, Jianxin (Roger) \ Nanyang Technological University, Singapore 2131
Jiao, Yuan-Yuan \ Nankai University, China 2131
Jones, Donald R. \ Texas Tech University, USA 1486
Kankanhalli, Atreyi \ National University of Singapore, Singapore 669
Kantola, Mauri \ Turku Polytechnic, Finland 1590
Kettunen, Juha \ Turku Polytechnic, Finland 1590
Kim, Ben B. \ Seattle University, USA 2025
Kim, Seunghan \ Samsung SDS, Korea 1993
Klein, Matthias \ University of New Brunswick, Canada 766
Koh, S.C. Lenny \ 8QLYHUVLW\RI6KHI¿HOG8 1653, 1853
Kollmann, Tobias \ University of Duisburg-Essen, Germany 1905
Komolafe, Olufemi \ The Robert Gordon University, UK 2014
Kshetri, Nir \ The University of North Carolina at Greensboro, USA 1276
Kubota, Takashi \ Waseda University, Japan 2214
Kuivalainen, Olli \ Lappeenranta University of Technology, Finland 1236
Kulviwat, Songpol \ Hofstra University, USA 1456
Kung, Mabel T. \ California State University-Fullerton, USA 1870
Lai, L.C.F. \ The Hong Kong Polytechnic University, Hong Kong 1540
Lakka, Spyridoula \ University of Athens, Greece 1709
Lam, Wing \ U21 Global, Singapore 1178
Lawson, Robyn \ University of Western Sydney, Australia 829
Lee, Peggy D. \ The Pennsylvania State University – Great Valley, USA 1929

Lee, So-Jung \ JLee Consulting, Singapore 1178
Lee, Wonyoung
\ Marketing Lab, Korea 1993
Lee, Young M. \ IBM T.J. Watson Research Center, USA 620
Leow, Chye-Huang \ Singapore Polytechnic, Republic of Singapore 117
Li, Changqing \ National University of Singapore, Singapore 2304
Liang, Ying \ University of Paisley, UK 2389
Liljander, Veronica \ Swedish School of Economics and Business Administration, Finland 1558
Lin, Helen J. \ University of Auckland, New Zealand 1630
Ling, Tok Wang \ National University of Singapore, Singapore 2304
Lionis, Nikolas E. \ University of Athens, Greece 1709
Lopes Azevedo, Américo \ INESC Porto, Portugal 91
López, Natalia \ Universidad Complutense de Madrid, Spain 2088
Lukose, Susan \ University of Mississippi, USA 2413
Luo, Xin \ Virginia State University, USA 1920
Maamar, Zakaria \ Zayed University - Dubai, UAE 373
Macaulay, Linda \ The University of Manchester, UK 992
Madan, Manohar \ University of Wisconsin–Whitewater, USA 635
Maguire, Stuart \ 8QLYHUVLW\RI6KHI¿HOG8 1653
Manouselis, Nikos \ Agricultural University of Athens, Greece 725
Maringanti, Kiran \ University of Bolton, UK 1064
McPherson, Matthew Q. \ Gonzaga University, USA 1526
Melliar-Smith, P. Michael \ University of California, Santa Barbara, USA 393
Mendo, Fernando Alonso \ Brunel University, UK 197
Mentzas, Gregoris \ National Technical University of Athens, Greece 504
Merisavo, Marko \ Helsinki School of Economics, Finland 1430
Miller, Christopher \ University of Glamorgan Business School, UK 1002
0LãLü9RMLVODY% \ University of Manitoba, Canada 325
Mock, Kenrick \ University of Alaska Anchorage, USA 1576
Mockler, Robert J. \ St. John’s University, USA 238

Mohammed, Lawan A. \ Swinburne University of Technology, Malaysia 2155
Moreau, Éliane M F. \ Unversité du Québec à Trois Rivières, Canada 1054
Moser, Louise E. \ University of California, Santa Barbara, USA 393
Mykytyn, Kathleen \ Southern Illinois University, USA 2245
Mykytyn, Peter P. \ Southern Illinois University at Carbondale, USA 1189, 2245
Nakajima, Masaaki \ Reitaku University, Japan 2495
Nakazaki, Takashi \ Anderson Mori & Tomotsune, Japan 2530
New, Steve \ University of Oxford, UK 245
Nitsch, Detlev \ Wilfrid Laurier University, Canada 652
Oliver, Stanley \ University of Bolton, UK 1064
Ordanini, Andrea \ Bocconi University, Italy 185
Packham, Gary \ University of Glamorgan Business School, UK 1002
Paiano, Roberto \ Università di Lecce, Italy 451
Pal, Raktim \ James Madison University, USA 1348
Pandya, Anil M. \ Northeastern Illinois University Chicago, USA 469
Papaioannou, Ioannis \ National Technical University of Athens, Greece 2360
Paprzycki, Marcin \ SWPS and IBS Pan, Poland 2466
Pavic, S. \ 8QLYHUVLW\RI6KHI¿HOG8 1853
Pease, Wayne \
University of Southern Queensland, Australia 1329
Perkins, John \ Newman University College, UK 109
Phan, Raphael C W. \ Swinburne University of Technology, Malaysia 879
Piazza, Bradley \ University of Wisconsin–Parkside, USA 263
Pisarek, Szymon \ Warsaw University of Technology, Poland 2466
Pliaskin, Alex \ Victoria University, Australia 1373, 1396
Polsa, Pia \ Swedish School of Economics and Business Administration, Finland 1558
Qahwaji, Rami \ University of Bradford, UK 1503
Quah, Tong-Seng \ Nanyang Technological University, Republic of Singapore 117
Quan, Jing \ Salisbury University, USA 1754
Radhamani, G. \ Multimedia University, Malaysia 865

Rajendran, R. \ Sri Ramakrishna Institute of Technology, Coimbatore, India 1764
Ranganathan, C. \ University of Illinois, USA 1317
Rao, G. S. V. Radha Krishna \ Multimedia University, Malaysia 277, 2115
Raven, Peter V. \ Seattle University, USA 2025
Raymond, Louis \ Unversité du Québec à Trois Rivières, Canada 1054
Reale, Salvatore \ Siemens Mobile Communication S.p.A, Italy 2198
Rege, Manjeet \ Wayne State University, USA 2455
Roberts, Barbara \ The University of Southern Queensland, Australia 75
Rodríguez, Ismael \ Universidad Complutense de Madrid, Spain 2088
Rohatgi, Ravni \ Southampton, UK 1103