Electronic Business: Concepts, Methodologies, Tools, and Applications (4-Volumes) P3 potx

Chapter 4.16. An Online Success Story: The Role of an Online Service in a Magazine
Publisher’s Business Model 1236
Olli Kuivalainen, Lappeenranta University of Technology, Finland
Hanna-Kaisa Ellonen, Lappeenranta University of Technology, Finland
Liisa-Maija Sainio, Lappeenranta University of Technology, Finland
Chapter 4.17. Factors Affecting E-Business Adoption by SMEs in Sub-Saharan Africa:
An Exploratory Study from Nigeria 1254
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Volume III
Chapter 4.18. Intelirel’s Transition to E-Business: Optimizing the Combination of Electronic
Data Interchange and the Internet 1276
Nir Kshetri, The University of North Carolina at Greensboro, USA
Satya Jayadev, The University of North Carolina at Greensboro, USA
Chapter 4.19. Laws and Regulations on Proprietary Trading System (PTS) in Japan:
Japanese Alternative Trading System (ATS) 1289
Motoaki Tazawa, Meijo University, Japan
Chapter 4.20. Sensis.Com.Au: An Uprising Star of E-Innovation and E-Entrepreneurship 1309
Fang Zhao, RMIT University, Australia
Chapter 4.21. The Snakes and Ladders Game in E-Business: Digital Transformation at American
Hardware Depot 1317
C. Ranganathan, University of Illinois, USA
Dong Back Seo, University of Illinois, USA
Chapter 4.22. Development of an Ontology to Improve Supply Chain Management (SCM)
in the Australian Timber Industry 1329
Jaqueline Blake, University of Southern Queensland, Australia
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Chapter 4.23. E-Supply Chain System at Valvex and Its Integration with ERP Systems 1348
Raktim Pal, James Madison University, USA
Indranil Bose, The University of Hong Kong, Hong Kong
Alex Ye, The University of Hong Kong, Hong Kong
Chapter 4.24. The Demise of a Business-to-Business Portal 1373

Arthur Tatnall, Victoria University, Australia
Alex Pliaskin, Victoria University, Australia
Chapter 4.25. The BIZEWEST Portal 1396
Alex Pliaskin, Victoria University, Australia
Section V. Organizational and Social Implications
This section includes a wide range of research pertaining to the social and organizational impact of
e-business around the world. Chapters in this section analyze consumer and vendor attitudes toward
online purchasing, organizational challenges of implementing e-business, and digital marketing. The
inquiries and methods presented in this section offer insight into the implications of e-business at both
a personal and organizational level, while also emphasizing potential areas of study within the disci-
pline.
Chapter 5.1. A Community Web Site Initiative: Impacts on Small Businesses 1402
Heather Fulford, Loughborough University, UK
Chapter 5.2. Testing, Measuring, and Diagnosing Web Sites from the Users’ Perspective 1416
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Chapter 5.3. The Effects of Digital Marketing on Customer Relationships 1430
Marko Merisavo, Helsinki School of Economics, Finland
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Horst Treiblmaier, Vienna University of Economics and Business Administration, Austria
Chapter 5.5. An Exploratory Study of Consumer Adoption of Online Shipping:
Mediating Effect of Online Purchase Intention 1456
Songpol Kulviwat, Hofstra University, USA
Ramendra Thakur, Utah Valley State College, USA
Chiquan Guo, The University of Texas-Pan American, USA
Chapter 5.6. An Empirical Investigation of the Role of Trust and Power in Shaping the
Use of Electronic Markets 1472
Raluca Bunduchi, University of Aberdeen Business School, UK
Chapter 5.7. How Well Do E-Commerce Web Sites Support Compensatory and
Non-Compensatory Decision Strategies? An Exploratory Study 1486
Naveen Gudigantala, Texas Tech University, USA

Jaeki Song, Texas Tech University, USA
Donald R. Jones, Texas Tech University, USA
Chapter 5.8. The Human Face of E-Business: Engendering Consumer Initial Trust Through
the Use of Images of Sales Personnel on E-Commerce Web Sites 1503
Khalid Aldiri, University of Bradford, UK
Dave Hobbs, University of Bradford, UK
Rami Qahwaji, University of Bradford, UK
Chapter 5.9. Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard-Close
Internet Auctions: Empirical Evidence from eBay 1526
Daniel Friesner, Gonzaga University, USA
Carl S. Bozman, Gonzaga University, USA
Matthew Q. McPherson, Gonzaga University, USA
Chapter 5.10. The Driving Forces of Customer Loyalty: A Study of Internet Service Providers
in Hong Kong 1540
T.C.E. Cheng, The Hong Kong Polytechnic University, Hong Kong
L.C.F. Lai, The Hong Kong Polytechnic University, Hong Kong
A.C.L. Yeung, The Hong Kong Polytechnic University, Hong Kong
Chapter 5.11. Do Mobile CRM Services Appeal to Loyalty Program Customers? 1558
Veronica Liljander, Swedish School of Economics and Business Administration, Finland
Pia Polsa, Swedish School of Economics and Business Administration, Finland
Kim Forsberg, Intrum Justitia Finland, Finland
Chapter 5.12. Social Implications of Distance Education in Alaska 1576
Bogdan Hoanca, University of Alaska Anchorage, USA
Kenrick Mock, University of Alaska Anchorage, USA
Chapter 5.13. Strategies for Virtual Learning and E-Entrepreneurship in Higher Education 1590
Juha Kettunen, Turku Polytechnic, Finland
Mauri Kantola, Turku Polytechnic, Finland
Chapter 5.14. Differing Challenges and Different Achievements: The Case for a
6HSDUDWH&ODVVL¿FDWLRQIRU4XDOL¿FDWLRQV8QGHUWDNHQE\E-Learning 1603
Eddie Blass, Ashridge Business School, UK

Andrew Ettinger, Ashridge Business School, UK
Viki Holton, Ashridge Business School, UK
Chapter 5.15. Social Implications of E-Mentoring: Development of an E-Mentoring Model 1617
Veronica M. Godshalk, Pennsylvania State University, USA
Chapter 5.16. An Exploratory Study of the Design Preferences of U.S. and Chinese
Virtual Communities 1630
Felix B. Tan, Auckland University of Technology, New Zealand
Helen J. Lin, University of Auckland, New Zealand
Cathy Urquhart, University of Auckland, New Zealand
Chapter 5.17. E-Organisation and Its Future Implication for Small and Medium-Sized
Enterprises 1653
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Chapter 5.18. Organisational Challenges of Implementing E-Business in the Public Services:
The Case of Britain’s National Mapping Agency 1665
Francesca Andreescu, University of Greenwich, UK
Chapter 5.19. From ASP to Web Services: Identifying Key Performance Areas and Indicators
for Healthcare 1690
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Chapter 5.20. Social Aspects of Open Source Software: Motivation, Organization,
and Economics 1709
Spyridoula Lakka, University of Athens, Greece
Nikolas E. Lionis, University of Athens, Greece
Dimitris Varoutas, University of Athens, Greece
Chapter 5.21. Sourcing and Outsourcing Arithmetic 1723
Tapen Sinha, Instituto Technológico Autónomo de México, Mexico,
and University of Nottingham, UK
K. Subhadra, ICICI Bank, India

Section VI. Managerial Impact
This section presents contemporary coverage of the managerial implications of e-business implemen-
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ecutives, practitioners, and researchers to gain a better sense of how e-business research and processes
can inform their practices and behavior.
Chapter 6.1. Virtual Communities and E-Business Management 1740
Carlos Flavián, University of Zaragoza, Spain
Miguel Guinalíu, University of Zaragoza, Spain
Chapter 6.2. Concepts and Challenges of E-Leadership 1748
Krista J. Crawford-Mathis, Capella University, USA
Chapter 6.3. Evaluating E-Business Leadership and its Link to Firm Performance 1754
Jing Quan, Salisbury University, USA
Chapter 6.4. Exploring Relationship between Information Systems Strategic Orientation
and Small Business Performance 1764
R. Rajendran, Sri Ramakrishna Institute of Technology, Coimbatore, India
K. Vivekanandan, Bharathiar University, India
Chapter 6.5. E-CRM and Managerial Discretion 1780
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Chapter 6.6. EBBSC: A Balanced Scorecard-Based Framework for Strategic
E-Business Management 1797
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Guisseppi Forgionne, University of Maryland, Baltimore County, USA
Chapter 6.7. E-Business Risk Management in Firms 1821
Ganesh Vaidyanathan, Indiana University South Bend, USA
Chapter 6.8. E-Business Process Management and IT Government 1843
Pallab Saha, National University of Singapore, Singapore
Chapter 6.9. A Prototype E-Business Model to Create a Competitive Advantage in SMEs 1853
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Chapter 6.10. Analysis of Business Process Models in Enterprise Web Services 1870
Mabel T. Kung, California State University-Fullerton, USA
Jenny Yi Zhang, California State University-Fullerton, USA
Chapter 6.11. Doing International Business Online for the Small and Medium Enterprise 1890
Sam Edwards, Nagoya University, USA and Japan
Chapter 6.12. Competence of Information Technology Professionals in Internet-Based Ventures 1905
Tobias Kollmann, University of Duisburg-Essen, Germany
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A Technology Trade-Off Research Agenda 1920
Xin Luo, Virginia State University, USA
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Volume IV
Chapter 6.14. The Purchasing Agent’s View of Online Reverse Auctions 1929
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Chapter 6.15. Exploring Decision Rules for Sellers in Business-to-Consumer (B2C)
Internet Auctions 1943
Jeff Baker, Texas Tech University, USA
Jaeki Song, Texas Tech University, USA
Section VII. Critical Issues
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security issues in numerous facets of the discipline including e-business ethics, security in e-business
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also address e-business process management and intellectual property, e-business standardization,
and electronic service quality. Overall, contributions within this section ask unique, often theoretical
questions related to the study of e-business and, more often than not, conclude that solutions are both
numerous and contradictory.

Chapter 7.1. A Communications Model for Knowledge Sharing 1967
Charles E. Beck, University of Colorado at Colorado Springs, USA
Chapter 7.2. Managing Knowledge in SMEs: What are Some Peculiarities? 1980
Kevin C. Desouza, Institute for Engaged Business Research, The Engaged Enterprise, USA
Yukika Awazu, Institute for Engaged Business Research, The Engaged Enterprise, USA
Chapter 7.3. A Typology of Interorganizational Relationships: A Marriage, a Fling,
or Something in Between 1993
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Praveen Aggarwal, University of Minnesota Duluth, USA
Hyonkil Shin, Hankuk University of Foreign Studies, Korea
Taihoon Cha, Hankuk University of Foreign Studies, Korea
Seunghan Kim, Samsung SDS, Korea
Chapter 7.4. Challenging Digital Inequalities: Barriers and Prospects 2014
Norman Bonney, The Robert Gordon University, UK
Olufemi Komolafe, The Robert Gordon University, UK
Elizabeth Tait, The Robert Gordon University, UK
Chapter 7.5. E-Business in Developing Countries: A Comparison of China and India 2025
Peter V. Raven, Seattle University, USA
Xiaoqing Huang, Seattle University, USA
Ben B. Kim, Seattle University, USA
Chapter 7.6. New Ethics for E-Business Offshore Outsourcing 2044
Fjodor Ruzic, Institute for Informatics, Croatia
Chapter 7.7. Online Information Privacy and Its Implications for E-Entrepreneurship
and E-Business Ethics 2072
Carmen Gould, RMIT University, Australia
Fang Zhao, RMIT University, Australia
Chapter 7.8. Analyzing the Privacy of a Vickrey Auction Mechanism 2088
Ismael Rodríguez, Universidad Complutense de Madrid, Spain
Natalia López, Universidad Complutense de Madrid, Spain
Chapter 7.9. E-Services Privacy: Needs, Approaches, Challenges, Models, and Dimensions 2099

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Chapter 7.10. Web Services Security in E-Business: Attacks and Countermeasures 2115
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G. S. V. Radha Krishna Rao, Multimedia University, Malaysia
Chapter 7.11. A Security Blueprint for E-Business Applications 2131
Jun Du, Tianjin University, China
Yuan-Yuan Jiao, Nankai University, China
Jianxin (Roger) Jiao, Nanyang Technological University, Singapore
Chapter 7.12. A Model of Information Security Governance for E-Business 2143
Dieter Fink, Edith Cowan University, Australia
Tobias Huegle, Edith Cowan University, Australia
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Chapter 7.13. Wireless LAN Setup and Security Loopholes 2155
Biju Issac, Swinburne University of Technology, Malaysia
Lawan A. Mohammed, Swinburne University of Technology, Malaysia
Chapter 7.14. Mobile Code and Security Issues 2183
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F. Mary Magdalene Jane, P. S. G. R. Krishnammal, India
Chapter 7.15. Secure Authentication Process for High Sensitive Data E-Services: A Roadmap 2198
Claudio Agostino Ardagna, University of Milan, Italy
Ernesto Damiani, University of Milan, Italy
Fulvio Frati, University of Milan, Italy
Salvatore Reale, Siemens Mobile Communication S.p.A, Italy
Chapter 7.16. IT Development and the Separation of Banking and Commerce: Comparative
Perspectives of the U.S. and Japan 2214
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Chapter 7.17. Electronic Risk Management 2228
Tapen Sinha, Instituto Tecnológico Autónomo de México, Mexico and University of Nottingham,
UK
Bradly Condon, Instituto Tecnológico Autónomo de México, Mexico and Bond University,

Australia
Chapter 7.18. E-Business Process Management and Intellectual Property: Issues
and Implications 2245
Kathleen Mykytyn, Southern Illinois University, USA
Peter Mykytyn, Southern Illinois University, USA
Chapter 7.19. IPR Protection for Digital Media Distribution: Trends and Solutions in
the E-Business Domain 2265
Bill Vassiliadis, Hellenic Open University, Greece
Vassilis Fotopoulos, Hellenic Open University, Greece
Chapter 7.20. E-Business Standardization in the Automotive Sector: Role and Situation of SMEs 2284
Martina Gerst, The University of Edinburgh, UK
Kai Jakobs, Aachen University, Germany
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Languages and Ontologies 2304
Changqing Li, National University of Singapore, Singapore
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Chapter 7.22. Semantic Web Standards and Ontologies in the Medical Sciences and Healthcare 2323
Sherrie D. Cannoy, The University of North Carolina at Greensboro, USA
Lakshmi Iyer, The University of North Carolina at Greensboro, USA
Section VIII. Emerging Trends
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eas of study for the advancement of the discipline. Chapters within this section highlight evolutions in
agent-based e-business systems, enhancing e-business on the semantic web, and new trends in elec-
tronic payment systems for e-business. These contributions, which conclude this exhaustive, multi-
volume set, provide emerging trends and suggestions for future research within this rapidly expanding
discipline.
Chapter 8.1. A Roadmap for Ambient E-Service: Applications and Embracing Model 2337
Yuan-Chu Hwang, National Chengchi University, Taiwan
Soe-Tsyr Yuan, National Chengchi University, Taiwan
Chapter 8.2. A Survey on Neural Networks in Automated Negotiations 2360

Ioannis Papaioannou, National Technical University of Athens, Greece
Ioanna Roussaki, National Technical University of Athens, Greece
Miltiades Anagnostou, National Technical University of Athens, Greece
Chapter 8.3. Patterns for Designing Agent-Based E-Business Systems 2367
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Chapter 8.4. Dialogue Act Modeling: An Approach to Capturing and Specifying
Communicational Requirements for Web-Based Information Systems 2389
Ying Liang, University of Paisley, UK
Chapter 8.5. Automatically Extracting and Tagging Business Information for E-Business
Systems Using Linguistic Analysis 2413
Sumal J. Conlon, University of Mississippi, USA
Susan Lukose, University of Mississippi, USA
Jason G. Hale, University of Mississippi, USA
Anil Vinjamur, University of Mississippi, USA
Chapter 8.6. Semantic Knowledge Transparency in E-Business Processes 2432
Fergle D’Aubeterre, The University of North Carolina at Greensboro, USA
Rahul Singh, The University of North Carolina at Greensboro, USA
Lakshmi Iyer, The University of North Carolina at Greensboro, USA
Chapter 8.7. Enhancing E-Business on the Semantic Web through Automatic
Multimedia Representation 2455
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Chapter 8.8. Utilizing Semantic Web and Software Agents in a Travel Support System 2466
Maria Ganzha, EUH-E and IBS Pan, Poland
Maciej Gawinecki, IBS Pan, Poland
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Chapter 8.9. Global Trends of Payment Systems and the Next-Generation RTGS
Project in Japan 2495
Masaaki Nakajima, Reitaku University, Japan
Chapter 8.10. E-Commerce and Dispute Resolution: Jurisdiction and Applicable Law
in a Dispute Arising from a Computer Information Transaction 2514
Naoshi Takasugi, Doshisha University, Japan
Chapter 8.11. The Regulation of New Forms of Electronic Fund Transfers in Japan Focusing
on Electronic Money 2530
Takashi Nakazaki, Anderson Mori & Tomotsune, Japan
Chapter 8.12. Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers 2556
Zuopeng (Justin) Zhang, Eastern New Mexico University, USA
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Chapter 8.13. Evolving E-Health System Symbiosis: Theoretical Constructs in International
Realpolitik Space 2571
Denis H. J. Caro, Université d’Ottawa, Canada
xxix
Preface
A complete knowledge of electronic business is becoming a basic, necessary survival tool for life in
the 21
st
century. Due to its enticing promise to expand markets and exponentially increase productivity,
electronic business, when realized effectively, can perpetually revolutionize and re-revolutionize the
business world as innovations are implemented successfully or unsuccessfully. This potential demands
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In recent years, the applications and technologies generated through e-business have grown in both
number and popularity. As a result, researchers, practitioners, and educators have devised a variety of
techniques and methodologies to develop, deliver, and, at the same time, evaluate the effectiveness of
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literature related to all aspects of this expanding discipline. This body of work allows researchers to learn
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Constant technological and theoretical innovation challenges researchers to remain informed of and
continue to develop and deliver methodologies and techniques utilizing the discipline’s latest advance-
ments. In order to provide the most comprehensive, in-depth, and current coverage of all related topics
and their applications, as well as to offer a single reference source on all conceptual, methodological,
technical, and managerial issues in electronic business, Information Science Reference is pleased to offer
a four-volume reference collection on this rapidly growing discipline. This collection aims to empower
researchers, practitioners, and students by facilitating their comprehensive understanding of the most
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This collection, entitled Electronic Business: Concepts, Methodologies, Tools, and Applications,
is organized into eight distinct sections which are as follows: 1) Fundamental Concepts and Theories,
2) Development and Design Methodologies, 3) Tools and Technologies, 4) Utilization and Application,
5) Organizational and Social Implications, 6) Managerial Impact, 7) Critical Issues, and 8) Emerging
Trends. The following paragraphs provide a summary of what is covered in each section of this multi-
volume reference collection.
Section One, Fundamental Concepts, Methodologies, Tools, and Applications, serves as a founda-
tion for this exhaustive reference tool by addressing crucial theories essential to understanding e-business.
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Robert J. Mockler, Dorothy G. Dologite and Marc E. Gartenfeld. This section provides useful, general
discussions to give reader a clear view of electronic business and its broad development.