Giáo trình chuyên ngành quản trị MARKETING

THƯ MỤC
QUẢN TRỊ - MARKETING
Thư viện HCMUTE
TP. HỒ CHÍ MINH - 2014
CHUYÊN NGÀNH
B GIÁO DO
TRƢỜNG ĐẠI HỌC SƢ PHẠM KỸ THUẬT
THÀNH PHỐ HỒ CHÍ MINH




Thƣ mục
CHUYÊN NGÀNH
QUẢN TRỊ - MARKETING



TP. HỒ CHÍ MINH - NĂM 2014
GIỚI THIỆU CÁC DỊCH VỤ THƢ VIỆN HCMUTE

c gi ng chinh phc tri thc
  p ngun lc thông tin khoa hc k thut và giáo dc
phc v cho nhu co cng.

Cung cấp thông tin
Hình thức phục vụ
 
 
 
 

 
 Khai 

 
Các loại hình dịch vụ
1. 
-

2. 


3.  
           

4. 

 : , , dàn trang, 


,  (



, banner,
),  , 
 , 



, 






5. 
CD-
- 
6. 
           

7.         

8. 
sang file Word).
9. 
10. 



3

Với nhiều hình thức phục vụ phong phú, thuận tiện cho ngƣời học

NGUỒN LỰC THÔNG TIN
 CSDL Giáo trình và  

     

 

 CSDL Sách tham kho Ngoi

 

chuyên ngành)

Địa chỉ liên hệ:
t
 
n thoi: (+84 8) 3896 9920, 3721223 (ni b 4 8226)
Email:

GIỚI THIỆU EBOOK HCMUTE
“Thƣ viện Giáo Trình EBOOK HCMUTE” 

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
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
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
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
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
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, 
ne,
iPad, Samsung Galaxy, HTC Tablet, ) , 
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
“Thƣ viện Giáo Trình EBOOK HCMUTE” 





Stt
Tên đơn vị phát hành
Website
1
n T Tr (YBOOK)
ybook.vn
2
Nhà Xut Bn Tng Hp Thành Ph H Chí
Minh
sachweb.com
3
Công Ty C Phn Tin Hc Lc Vit
sachbaovn.vn
4
Công Ty C Phn Dch V Trc Tuyn
VINAPO
alezaa.com
5
Trung T Viettel
anybook.vn
6
Câu Lc B Liên Kn T
libnet.vn

4

MỤC LỤC

 7
- Marketing 9
A.  9
 9
 9
 9
 9
 10
 11
 11
 12
 12
 13
B.  13
I.  13
 13
 14
 14
 15
 17
 18
: 20
 22
 23
 24
5

 25
 26
 27
 27
 28
 28
996: 29
 29
 29
 30
 30
 30
 31
 31
 31
 31
 32
 32
II.  32
 32
 38
 41
 47
 56
007: 66
 85
 99
6
 105
 105

 106
 108
 109
 110
 112
 113
 113
 113
 114
 114
 114










7

LỜI NÓI ĐẦU

 o ra ngun nhân lc chng cao, nm vng
nhng kin thn v kinh t - xã hi, qun tr kinh doanh - k toán,
o tiên ting tip cn CDIO 150 tín ch ca
Khoa Kinh t i hm K thut Tp. H 
cung ci hc kin thc v c kinh doanh và cách thc

qun lý ho tip thu lý thuyt và tip cn
thc t ng kinh doanh. Sinh viên có kh 
dng k hoch, chic kinh doanh và qun lý hong kinh doanh
trong nhic. Vi vic áp dng dy hii
kt hp gia lý thuyt và thc tio giúp sinh viên
phát trin các k n bin; phân tích, tng hp và x lý
v mt cách có logic; k p trng kinh doanh;
k c nhóm và qun lý nhóm hiu qu; phong cách làm vic
chuyên nghip, có trách nhim ngh nghip.
 góp phn vào s mo ca Khoa nói riêng và cng
i hm K thuã biên son Thƣ
mục Chuyên ngành Quản trị - Marketing
Ma vic biên soc này là trang b các kin thc
kinh t n lý sn xut và vn hành; marketing; qun tr chng;
qun tr d án; qun tr nhân si mong mung mt phn nào
u tìm hiu, nghiên cu, hc tp, ging dy ca các thy, cô giáo
và các bn sinh viên ngành kinh t c
v cho vic tham kho ca thy, cô và các bn sinh viên nhng ngành
ng nói chung
Thƣ mục gm có các loi hình tài liu ngot
c sp x, theo
th t ch cái h và tên tác gi. Tt c tài lic
c mô t v hình thc nhm giúp cho bc nc nhng
n nht v tài liu mình c: tên tài liu, tên tác gi,
8
t bn, nhà xut bt bn, v trí ca tài li
vin thông qua ký hiu xp giá (KHXG).
Mu c gng, song vic biên soc chc
chn không tránh khi thiu sót, vì vy rt mong nhc ý ki
góp ca b ln biên soc hoàn ch

Thư viện ĐH. SPKT TP.HCM
08.38969920

thuvienspkt.edu.vn
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9
THƢ MỤC
CHUYÊN NGÀNH QUẢN TRỊ - MARKETING

A. TÀI LIỆU HỌC TẬP

Năm 2013:

1.          n doanh
Lan . - - 245tr.;
21cm.
KHXG : 659.144 L243-H957

2.   
cho sinh viên ngành ki    . -   
- 60tr.; 24cm.
KHXG : 658.15 T772-P577

3. 
. - - 
- 447tr.; 21cm.
KHXG : 658.5 T871-L931

Năm 2012:

4.   .        
. - H.: Tài chính, 2012. - 492tr.; 24cm.
KHXG : 658.155 N573-K47

Năm 2011:

5.           
. - 
- - 487tr.; 24cm.
KHXG : 658.3 T772-D916

Năm 2010:

6. 
. - - 394tr.; 21cm.
KHXG : -H874
10
7. 
,  - 242tr.; 21cm.
KHXG : 658.83 M345

8.          
           

. - - - - 502tr.;
24cm.
KHXG : 658.3 N573-T367

9.    
Nguy    . -  - 
2010. - 488tr.; 21cm.
KHXG : 658.4012 N573-D562

10.           
.  
- 291tr.; 21cm.
KHXG : 658.404 N573-T547

Năm 2009:

11. 

. - - 294tr.; 24cm.
KHXG : 658.8 H678-L243

12. 
            
. -  -
897tr.; 24cm.
KHXG : 658.15 N573-K47

13. 
  
      . -     -
525tr.; 21cm.
KHXG : 658 N573-M995

11
14.      
. - 
- 202tr.; 23cm.
KHXG : 658 P534-D929

15.       
n Kim Dung. - 
- - 458tr.; 24cm.
KHXG : 658.3 T772-D916

Năm 2008:

16. 


. - -
453tr.; 24cm.
KHXG : 658.15 N573-K47

17. 

. - 
kê, 2008. - 525tr.; 21cm.
KHXG : 658 N573-M995

Năm 2007:

18. 
Tiên Minh,  - 245tr.; 21cm.
KHXG : 658.83 M345

19. 
Tiên Minh, - - 249tr.; 24cm.
KHXG : 658.83 M345

20.  
. - - - 338tr.;
24cm.
KHXG : 658.3 N573-

12
21. SMITH, GARRY D
Smi. -
- - 365tr.; 21cm.
KHXG : 658.4012 S655

22. 
         
Uyên Uyên. - - 878tr.; 29cm.
KHXG : 658.15 T129

23.  
 . -         - 343tr.;
21cm.
KHXG : 658.5 T872-T347

Năm 2006:

24. . - g, 2006. -
235tr.; 21cm.
KHXG : 658 G434

25. 
. - - 187tr.; 24cm.
KHXG : 658.4013 H111-T883

26. 
. - 
- 109tr.; 27cm.
KHXG : 658.562 N573-A596

27. . - - 
- 202tr.; 20cm.
KHXG : 658 P535

Năm 2005:

28. Higher national in business: A pearson custom Publication. - 1:
Pearson/ Custom Publishing, 2005. - 258p.; 30cm.
KHXG : 658.8 H638

13
29. MULLINS, LAURIE J. Management and organisational behaviour/
Laurie J. Mullins. - 7th ed. - England, London: Prentice Hall, 2005. -
xxiv, 1095p.; 27cm.
KHXG : 658 M959

30. NGUY
         .  H.:
- 291tr.; 21cm.
KHXG : 658.404 N573-T547

31.   NH        
. - -
74tr.; 21cm.
KHXG : 658 T772-T444

Năm 2004:

32. KOTLER,PHILIP- 

. - - 703tr.; 23cm.
KHXG : 658.8 K87

33. KOTLER,PHILIP- 


.  - 650tr.; 23cm.
KHXG : 658.8 K87

B. TÀI LIỆU THAM KHẢO

I. TÀI LIỆU NGOẠI VĂN:

Năm 2013:

34. KRAJEWSKI, LEE J. Operations management: Processes and
supply chains/ Lee J. Krajewski, Larry P. Ritzman, Manoj K.
Malhotra. - 10th ed. - Upper Saddle River, N.J.: Pearson, 2013. -
671p.; 29cm.
KHXG : 658.5 K89



14
Năm 2012:

35. LAUDON, KENNETH C. E-commerce: Business, technology,
society/ Kenneth C. Laudon, Carol Guercio Traver. - 8th ed. - Boston:
Pearson, 2012. - 909p.; 27cm.
KHXG : 658.872 L372

36. LAUDON, KENNETH C. Management information systems:
Managing the digital firm/ Kenneth C. Laudon, Jane P. Laudon. -
12th ed. - Boston: Prentice Hall, 2012. - 630p.; 29cm.
KHXG : 658.4038 L372

37. MANOHAR, ENUGALA. Total Quality Management (TQM): Stress
and Human Performance/ Enugala Manohar. - New Delhi: New
Century Publications, 2012. - xiii, 191p.; 23cm.
KHXG : 658.4013 M285

Năm 2011:

38. BALTZAN, PAIGE. Information systems/ Paige Baltzan, Amy
Phillips. - New York: McGraw - Hill/Irwin, 2011. - xii, 369p.; 25cm.
KHXG : 658.4038011 B218

39. DELCAMPO, ROBERT G. Human resource management
demystified/ Robert G. DelCampo. - New York: Mc Graw-Hill, 2011.
- xv, 224p.; 23cm.
KHXG : 658.3 D345

40. DINERO, DONALD A. TWI case studies: Standard work,
continuous improvement, and teamwork/ Donald A. Dinero. - New
York: Productivity Press, 2011. - xxvii, 108p.; 26cm.
KHXG : 658.3124 D583

41. HILL, ALEX. Essential operations management/ Alex Hill, Terry
Hill. - New York: Palgrave Macmillan, 2011. - xxii, 458p.; 27cm.
KHXG : 658.5 H645

42. KERIN, ROGER A. Marketing/ Roger A. Kerin, Steven W. Hartley,
William Rudelius. - 10th ed. - New York: McGraw-Hill, 2011. - liii,
746p.; 29cm.
KHXG : 658.8 K39

15
43. MOFFITT, SEAN. Wikibrands: Reinventing your company in a
customer-driven marketplace/ Sean Moffitt, Mike Dover. - New
York: McGraw-Hill, 2011. - xv, 318p.; 24cm.
KHXG : 658.827 M724

44. SCHWALBE, KATHY. Managing information technology projects/
Kathy Schwalbe. - Boston: Course Technology, 2011. - xxv, 490p.;
24cm.
KHXG : 658.404 S291

Năm 2010:

45. BLOCHER, EDWARD. Cost management: A strategic emphasis/
Edward Blocher, Kung H. Chen, Thomas W. Lin. - Boston: McGraw-
Hill, 2010. -xxv, 961p.; 28cm.
KHXG : 658.1552 B65

46. CASCIO, WAYNE F. Managing human resources: Productivity,
quality of work life, profits/ Wayne F. Cascio. - 8th ed. - Boston:
McGraw-Hill/Irwin, 2010. - xxxi, 719p.; 26cm.
KHXG : 658.3 C336

47. DAVID K. Multinational business finance/ David K. Eiteman, Arthur
I. Stonehill, Michael H. Moffett. - NewYork: Pearson, 2010. - 629p.;
27cm.
KHXG : 658.1 E366

48. DESS, GREGORY G. Strategic management: Text and cases/
Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner. - 5th ed. - New

York: McGraw-Hill Irwin, 2010. - xxxii, 501, [377]p.; 27cm.
KHXG : 658.4012 D471

49. GARRISON, RAY H. Managerial accounting/ Ray H. Garrison, Eric
W. Noreen, Peter C. Brewer. - 3ed. - Boston: McGraw-Hill/Irwin,
2010. - 804p.; 27cm.
KHXG : 658.1511 G243

50. GREWAL, DHRUV. Marketing/ Dhruv Grewal, Michael Levy. - 2nd
ed. -Boston: McGraw-Hill Irwin, 2010. - xxxv, 683p.; 29cm.
KHXG : 658.8 G841

16
51. PERREAULT, WILLIAM D. Essentials of marketing: A marketing
strategy planning approach/ William D. Perreault, Joseph P. Cannon,
E. Jerome McCarthy. - 12th ed. - New York: McGraw-Hill/Irwin,
2010. - xxxix, 691p.; 28cm.
KHXG : 658.8 P455

52. ULRICH, DAVE. Leadership in Asia: Challenges, opportunities, and
strategies from top global leaders/ Edited by Dave Ulrich. - 1st ed. -
New York: McGraw - Hill, 2010. - xvi, 272p.; 22cm.
KHXG : 658.4092095 L469

Năm 2009:

53. ANTHONY, SCOTT D. The silver lining: An innovation playbook
for uncertain times/ Scott D. Anthony. - Boston, Mass.: Harvard
Business Press, 2009. - ix, 210p.; 22cm.
KHXG : 658.4063 A628

54. DOUGLAS, KIMBERLY. The firefly effect: Build teams that
capture creativity and catapult results/ Kimberly Douglas. - Hoboken,
N.J.: Wiley, 2009. - xii, 259p.; 24cm.
KHXG : 658.4022 D733

55. EISENHARDT, KATHLEEN M. How management teams can have
a good fight/ Kathleen M. Eisenhardt, Jean L. Kahwajy, and L.J.
Bourgeois III. - Boston, Mass.: Harvard Business Press, 2009. - v,
55p.; 17cm.
KHXG : 658.4022 E363

56. EVERETT, JUDITH C. Guide to producing a fashion show/ Judith
C. Everett, Kristen K. Swanson; original photography, Chris Everett.
- 2th ed. - New York: Fairchild Publications, 2009. - 258p.; 27cm.
KHXG : 659.1 E932

57. KERIN, ROGER A. Marketing/ Roger A. Kerin, Steven W. Hartley,
William Rudelius. - 9th ed. - New York: McGraw-Hill, 2009. - xlvii,
742p.; 29cm
KHXG : 658.8 K39


17
58. Management: Annual editions/ Fred H. Maidment (Editor). - 15ed. -
New York: McGraw - Hill, 2009. - xviii, 187p.; 28cm.
KHXG : 658 M266

59. RAMOS, ANDREAS. Search engine marketing/ Andreas Ramos,
Stephanie Cota. - New York: McGraw-Hill, 2009. - xx, 267p.; 24cm.

KHXG : 658.872 R147

60.        
managing in a downturn. - Boston, Mass.: Harvard Business School
Press, 2009. - vi, 133p.; 24 cm.
KHXG : 658.409 S963
Năm 2008:

61. ARNOLD, GLEN. Corporate financial management/ Glen Arnold. -
New York: Pearson Financial Times/Prentice Hall, 2008. - 996p.;
27cm.
KHXG : 658.15 A752

62. BALTZAL, PAIGE. Business driven information systems/ Paige
Paltzan, Amy Phillips. - Boston: Mcgraw-hill irwin, 2008. - xxix,
489p.; 29cm.
KHXG : 658.4038 B197

63. FRAGASSO, PHIL. Marketing for rainmaker: 52 rules of
engagement to attract and retain customers for life/ Phil fragasso. -
Hoboken, N.J.: John Wiley & Sons, 2008. - xx, 279p.; 23cm.
KHXG : 658.8 F811

64. HAAG, STEPHE. Business driven technology/ Stephen Haag, Paige
Baltzan, Amy Phillips. - 2nd ed. - Boston: McGraw-Hill Irwin, 2008.
- xxxvii, 610p.; 25cm.
KHXG : 658.4038 H111

65. Harvard business review on talent management. - Boston, Mass.:
Harvard Business School Pub, 2008. - vii, 196p.; 21cm.

KHXG : 658.3 H339


18
66. HENRY, ANTHONY. Understanding strategic management/
Anthony Henry. - New York: Oxford University Press, 2008. - 441p.;
27cm.
KHXG : 658.04 H521

67. KATZ, ROBERT L. Skills of an effective administrator/ Robert L.
Katz. - Boston, Mass.: Harvard Business Press, 2008. - v, 77p.; 17cm.
KHXG : 658.4 K19

68. MCCLELLAND, DAVID C. Power is the great motivator/ David C.
McClelland, David H. Burnham. - Boston, Mass.: Harvard Business
Press, 2008. - v, 65p.; 17cm.
KHXG : 658.0019 M126

69. Physical anthropology 08/09: Annual editions/ Editor Elvio
Angeloni. - 7th ed. - New York: McGraw-Hill, 2008. - vi, 207p.;
28cm.
KHXG : 658.05 P578
Năm 2007:

70. Anthropology 07/08: Annual editions / Editor Elvio Angeloni. - 30th
ed. - New York: McGraw-Hill, 2007. - vi, 239p.; 28cm.
KHXG : 658.05 A628

71. ARGENTI, PAUL A. Corporate communication/ Paul A. Argenti. -
4th ed. - Boston: McGraw Hill, 2007. - 270p.; 24cm.

KHXG : 658.45 A691

72. BELCH, GEORGE E. Advertising and promotion: An integrated
marketing commuications perspective/ George E. Belch, michael A.
Belch. - 7th ed. - Boston: McGraw Hill, 2007. - xxvi, 820p.; 28cm.
KHXG : 659.1 B427

73. BENNETT, GREG. Consultative closing : Simple steps that build
relationships and win even the toughest sale/ Greg Bennett. - NY:
American Management Association, 2007. - 242p.; 23cm.
KHXG : 658.85 B471

19
74. CATEORA, PHILIP R. International marketing/ Philip R. Cateora,
John L. Craham. - 13th ed. - Boston: MCGraw Hill, 2007. - 702p.;
28cm.
KHXG : 658.84 C359

75. Executing strategy for business results. - Boston, Mass.: Harvard
Business School Press, 2007. - vii, 158p.; 22cm.
KHXG : 658.4012 E962

76. FINCH, BYRON J. Operations now: Supply chain profitability and
performance / Byron J. Finch. - 3rd. ed. - New York, NY: McGraw-
Hill/ Irwin, 2007. - xli, 769, 25p.; 29cm.
KHXG : 658.5 F492

77. HILL, CHARLES W. L. International business: Competing in the
global marketplace/ Charles W. L. Hill. - 6th ed. - Boston: MCGraw
Hill, 2007. - 729p.; 28cm.

KHXG : 658.049 H645

78. HOLLENSEN, SVEND. Global marketing: A decision-oriented
approach/ Svend Hollense . - 4th ed. - Saffron House Prentice Hall
2007. - xxxviii, 714p.; 21cm.
KHXG : 658.8 H737

79. KOTLER, PHILIP. Think Asean ! Rethinking marketing toward
ASEAN community 2015/ Philip Kotler, Hermawan Kartajaya, Hooi
Den Huan. - Singapore: McGraw Hill, 2007. - 192p.; 24cm.
KHXG : 658 K871

80. Leading by example. - Boston, Mass.: Havard Business School
Press, 2007. - viii, 100p.; 18 cm.
KHXG : 658.4092 L434

81. LEVY, MICHAEL. Retailing management/ Michael Levy, Barton A.
Weitz. - 6th ed. - Boston: McGraw Hill, 2007. - xxix, 658p.; 28cm.
KHXG : 658.87 L668

82. Managemnet science modeling/ S. Christian Albright, Wayne L.
Winston, Mark Broadie, - Boston: Thomson/South-Western, 2007. -
xi, 972p.; 27cm.
KHXG : 658 M266
20
83. Managing change. - Boston, Mass.: Harvard Business School Press,
2007. - x, 98p.; 18cm.
KHXG : 658.406 M266

84. O'BRIEN, JAMES. Introduction to information systems/ James A.

O'Brien, George M. Marakas. - 13th ed. - Boston: McGraw-
Hill/Irwin, 2007. - xxxi, 543p.; 26cm.
KHXG : 658.4038 O13

85. PEARCE II, JOHN A. Strategic management/ John A. Pearce II,
Richard B. Robinson. - 10th ed. - Boston: McGraw Hill, 2007. - xxix,
[500]p.; 26cm.
KHXG : 658.4012 P359

86. PRICE, ALAN. Human resource management in a business context/
Alan Price. - 3rd ed. - Australia: Thomson Learning, 2007. - xxi,
648p.; 29cm.
KHXG : 658.3 P945

87. VITALE, JOE. Buying trances: new psychology of sales and
marketing/ Joe Vitale. - Hoboken, N.J.: bJohn Wiley & Sons, Inc.,
2007. - xxiv, 209p.; 24cm.
KHXG : 658.80019 V836

88. ZIKMUND, WILLIAM G. Exploring marketing research/ William G.
Zikmund, Barry J. Babin. - Australia.: South-Western, 2007. - 414p.;
28cm.
KHXG : 658.83 Z68
Năm 2006:

89. BERRY, JOHN. Offshoring opportunities: Strategies and tactics for
global competitiveness/ John Berry. - Hoboken: Wiley, 2006. - xx,
250p.: ill.; 24 cm.
KHXG : 658.4058 B534

90. CLEMENTS, JAMES P. Effective project management/ James P.
Clements, Jack Gido. - Australia: Thomson South-Western, 2006. -
xvii, 462p.; 26cm.
KHXG : 658.404 C626

21
91. COOPER, DONALD R. Business research methods/ Donald R.
Cooper, Pamela S. Schindler. - 9th ed. - Boston: McGraw Hill, 2006.
- xxi, 744p.; 28cm.
KHXG : 658.0072 C776

92. CRAWFORD, MERLE. New products management/ Merle
Crawford, Anthony Di Benedetto. - 8th ed. - Boston: McGraw Hill,
2006. - 540p.; 23cm.
KHXG : 658.575 C899

93. FALLON, FAT. Juicing the orange: Lessons in using creativity as a
competitive marketing advantage/ Pat Fallon, Fred Senn. - Boston:
Harvard business shool press, 2006. - 228p.; 24cm.
KHXG : 658.802 F196

94. JOHANSSON, JOHNY K. Global marketing: Foreign entry, local
marketing, global management/ Johny K. Johansson. - 4th ed. -
Boston: McGraw Hill, 2006. - 647p.; 28cm.
KHXG : 658.8 J65

95. MCGUIGAN, JAMES R. Contemporary financial management/
James R. McGuigan, William J. Kretlow, R. Charles Moyer. -
Autralia: Thomson South-Western, 2006. - 799p.; 27cm.
KHXG : 658.15 M478

96. O'BRIEN, JAMES A. Management information systems/ James A.
O'Brien, George M. Marakas. - 7th ed. - Boston: McGraw-Hill/Irwin,
2006. - xxix, 592p.; 29cm.
KHXG : 658.4038 O132

97. PACE, JOE. The workplace: Interpersonal strengths and leadership/
Joe Pace. - Boston: McGraw Hill, 2006. - vii, 114p.; 28cm.
KHXG : 658.4022 P115

98. Small business management: An entrepreneurial/ Jusstin G.
Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich. -
International ed. - Australia: Thomson South-Western, 2006. - xxi,
530p.; 28cm.
KHXG : 658.022 S635

22
99. ZEITHAML, VALARIA A. Services marketing: Integrating
customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner,
Dwayne D. Gremler. - 4th ed. - Boston: McGraw Hill, 2006. - 708p.;
26cm.
KHXG : 658.8 Z48
Năm 2005:

100. BRATTON, JOHN. Organizational leadership/ John Bratton,
Keith Grint, Debra L. Nelson. - Australia.: Thomson/South-Western,
2005. - 361p.; 24cm.
KHXG : 658.4 B824

101. COLLIS, DAVID J. Corporate strategy: A resource - based

approach/ David J. Collis, Cynthia A. Montgomery. - 2nd ed. -
Boston: McGraw Hill, 2005. - 284p.; 24cm.
KHXG : 658.4012 C713

102. FEDERICO, MARY. Rath & Strong's Workout for six sigma
pocket guide/ Mary Federico. - New York: McGraw-Hill, 2005. -
207p.; 14cm.
KHXG : 658.4013 F293

103. HAAG, STEPHEN. Management information systems for the
information age/ Stephen Haag, Maeve Cummings, Donald J.
McCubbrey. - 5th ed. - Boston: McGraw-Hill, 2005. - xxxiii, 553 p.
KHXG : 658.4 H111

104. HAMILTON, CHERYL. Communicating for results/ Cheryl
Hamilton. - Ustralia: Thomson Wadsworth, 2005. - 410p.; 27cm.
KHXG : 658.4 H217

105. HATTERSLEY, MICHAEL E. Management comunication:
Priciples and practice/ Michael E. Hattersley, Linda Mcjannet. - 2nd
ed. - New York: McGraw-Hill, 2005. - 316p.; 24cm.
KHXG : 658.45 H366

106. JOHNSON, GERRY. Exploring corporate strategy/ Gerry
Johnson, Kevan Scholes, Richard Whittington. - 7th ed. - New York:
FT/Prentice Hall, 2005. - xxxv, 635p.; 29cm.
KHXG : 658.4012 J661
23
107. Manufacturing planning and control for supply chain
management/ Thomas E. Vollmann [et al.]. - 5th ed. - Boston:

McGraw-Hill/Irwin, 2005. - xxii, 712p.; 24cm.
KHXG : 658.5 M294

108. MORLER, EDWARD E. The leadership integrity challenge: How
to assess and facilitate emotinal maturity/ Edward E. Morler. -
California: Sanai Pulishing, 2005. - xviii, 222p.; 24cm.
KHXG : 658.4 M864

109. NEWSOM, DOUG. Public relations writing: Form & style/ Doug
Newsom, Jim Haynes. - 7th. - Belmont, CA: Thomson Wadsworth,
2005. - xii, 441p.: ill.; 24cm.
KHXG : 659.2 N558

110. O'BRIEN, JAMES A. Introduction to information systems/ James
A. O'Brien. - 12th Edition. - Boston: McGraw-Hill/Irwin, 2005. - v.
(various pagings): colill.; 29 cm.
KHXG : 658.4038 O132

111. PERREAULT,WILLIAM D. Applications in basic Marketing:
Clppings from the popular business press/ William D. prreault, E.
Jerome McCarthy. - NY, Boston: McGraw Hill, 2005. - vii, 214p.;
26cm.
KHXG : 658.8 P455

112. SCHILLING, MELISSA A. Stategic management of
technological innovation/ Melissa A. Schilling. - Boston: McGraw
Hill, 2005. - xi, 289p.; 24cm.
KHXG : 658.575 S334
Năm 2004:

113. American Goverment 2003/2004: Annual Editions/ Bruce
Stinebrickner editor. - 33th ed. - Guilford: McGraw - Hill, Dushkin,
2004. - xvi, 223p.; 29cm.
KHXG : 658.05 A512

114. BOER, F. PETER. Technology valuation solutions/ F. Peter Boer.
- NJ.: John Wiley & Sons, 2004. - xv, 204p.; 24cm.
KHXG : 658.57 B672
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115. DUFFY, KAREN. Adolescent Psychology 04/05: Annual
editions/ Karen Duffy. - 4th ed. - Dubuque: McGraw Hill/Dushkin,
2004. - xvi, 207p.; 28cm.
KHXG : 658.05 D858

116. GLINAS, ULRIC J. Business Procsses and information
technology/ Ulric J. gelinas, Jr, Stev G. Sutton, Jane Fedorowicz. -
Ustralia: Thomson Western, 2004. - 543p.; 27cm.
KHXG : 658 G561

117. GRAHAM, BEN B. Detail process charting: Speaking the
language of process/ Ben B. Graham. - NJ.: John Wiley & Sons,
2004. - xix, 186p.; 23cm.
KHXG : 658.402 G678

118. KOTLER, PHILIP. Ten deadly marketing sins: Signs and
solutions/ Philip kotler. - NJ.: John Wiley & Sons, 2004. - 152p.;
23cm.
KHXG : 658.8 K87

119. MATHIS, ROBERT L. Human resource management:

International student edition/ Robert L. Mathis, John H. Jackson. -
10th ed. - Boston: Thomson, 2004. - v, 421p.; 26cm.
KHXG : 658.3 M43

120. THOMPSON, DAVID W. The manager: Understanding and
influencing people/ David W. Thompson. - Chicago: MTR Corp,
2004. - 335p.; 24cm.
KHXG : 658.314 T468

121. WAUGH, TROY. Power up your profits: 31 days to better selling/
Troy Waugh. - 2nd ed. - NY: john Wiley & Sons, 2004. - xxi, 346p.;
23cm.
KHXG : 658.85 W35

Năm 2003:

122. Educating exceptional children 2003/2004: Annual edittions/
Karen L Freiberg editor. - 5th ed. - Guilford: McGraw - Hiil, 2003. -
xviii, 221p.; 29cm.
KHXG : 658.05 E244