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Giáo trình Nghiên cứu sự hài lòng của khách hàng trong kinh doanh dịch vụ du lịch

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Chơng 1
Cơ sở lý thuyết về dịch vụ Du Lịch và sự
hài lòng của khách hàng trong kinh
doanh dịch vụ Du Lịch
1.1 Cơ sở lý thuyết về sự thoả mãn khách hàng trong
kinh doanh dịch vụ.

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j a,$#:H&55f*
g a,$#:H##<h<f&zG*
m a,#:H(#G$;}G>=1(#&)
:.4G*
Nhân tố về năng lực phục vụ:
y 4,$#:H:*$<9B
G*A3
En x*/:$(9%$#:H
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G*
Thµnh phÇn vÒ sù ®ång c¶m:
EM ]#:1%<9,,G*
ES ]#:3,1%<9,,G*
EN ]#:H1%<9fC+G%3,4
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Thµnh phÇn vÒ ph ¬ng tiÖn h÷u h×nh:
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Em ]A<B>4#:H#&~
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Kn ]&A%>$$*=59<9&~*#
:H
KE ]#:HG-;%>7
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G:B ),$&!2\^\•
.4K: 30#0$5 \^\•

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</&o30A 5):a7* 
 (#  (<* (/- 0c… 
5W0>: $* ) !<i5$
TUVWXYHF1(1!7@1-7&BG/
(OV$G<$EyyyR
8&.4$G<9sq
73(/(I^<v(OEyygR$E)9b4
0!(>675@[K&.e[D?
9  &5  5  <9  [  /  a:b  e0  8  v  (  OKnnMR  (1  
TUVWXYHF$;(A/-*$6D7[G
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A%30
y

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&.75s<9<(3e
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&u7&/<9*4#:5
]&>1/$;5(#1
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51
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05;51W0>:.3@G"<
.
e1\,/B<9$/!$($
54=‰951.9%)<DOER¸&5#
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!($($5#%$/!@<

%<4%&,-
a%54AK<Z0G:3)>5A<B-
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1\51,/B9*<9$/!(
$($5f<**a=]51D
EqQ,-9*<9$/!4($(
<*Ba=
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Đánh giá thực trạng sự thoả mãn khách
hàng trong kinh doanh dịch vụ Du Lịch
khách sạn ở Hà Nội
2.1. Giới thiệu về Du Lịch khách sạn ở Hà Nội
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8: a=+Z@$*$\,:
9*3(9<i ?$+G%(&"
8$( 7(<*K<$O#($/KnqMn&dR6
4:$(=s((?$%\,:9]/*$*
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7$O1AAM<$B,ŒR<(<*:@
7\&K<$*W%aa-/<7&d: "<
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*7•(a#<Z&5&/.G$
3($/$A<Bf:0<2 A ?
Ey

H@,<"C'+?@9*@?@9;/.7*D
8€$:#o4(<* 51<Z
(0 (<**a=<Z&$(
5<,:D
=1($Ox<^<<Q$R    Gà à à &d>&1
$ ,A*Ox<^<<]^^R +•\>*5
(# 5( 5#• 5G/$/CO(
($R 5$•-5 5\^ 5+ 
5%i2 G G$- 5 
 5G$)5G"7(
\  ?*,?@99*/.7*D
8^$>4:$ 0*
&d(<*$&(&"G
]=9.(<*N<$S<$*a=$
$*=3?yn4(Ž(#(<*$7
\,:$3?.,:
a>: 7*$(.*$($%<<i
5&d#*)CB8^$(/$<4>&$- C$
:($&d(<*N<$Ba=#B)$
]-kqKnng )G0*EENYT'‡:Vc )?q

B!7\?<7&d(<*
I,: *a= &M.!(B#3#0
(<*N<$#ONnn&dR8:? <ZK
(<*N<$#7(B#
8: /# #0:<Z$$
?KnEnxB>: :$9G$ $?
 ;(<*a=~&~.$
$
Kn

2.2. x©y dùng thang ®o sù tho¶ m·n kh¸ch hµng trong
kinh doanh kh¸ch s¹n [11, 36-40], [3, 66-67]
8A<BC:! %\,:9$<9$/!4(
$($(<*a=:=2D
\,:9G/,}(/$C((7&5#0
75TUVWXYHF<i5$)G>
KE


 N*% 52,$'1'2i*pa[D/"7&r
8(<AG=G=,
}(
]:$
5
•=,
G<
¸&5$)
*
]A(<*w
7

$GwEG/
(/$C((
ei%G/}
$G/}$@
KK

8^$0 ;)&/90&/$=G/
,}e,:Gq+/$G/,}$@
<:d};)&/>5<*$(7&+
ZC:9b$G=31G4G/,
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2="/@*_@
I#0[N,<hD=>: =&) ?9&55 
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O(/$&55ER
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,}•]#OfRdC($((#•
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]51<D
.2=(7*
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Kqa,#f;!)
Mqa,#430!)
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$
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e!,$&G*G6G/34G*O(#&/
HR
ENqa,#@;A(% *•(#
&&=
Ejqx*(#^:"z >&$ :%3
,(,%
.2=$(8'1:
Egqa,G*G64G* G*'Fu:<G*<Z
>7;f
Emqa,}:%G*$.+&$+fG*;5
Eyqx*+&G*#7^,D_I:k^&:$`•
.2=":&*%k'C"C
Knqx*:7[&54,
KEqW%<,4,fo
R@'*@$/*l''"#IE@9m//'
KKq#(-B(<*(G*:b-f
KMqf4(<*$
KSq8G$(<*/G/$7.4G*$
(%$*=
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