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I&,J75$H&$/
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NG!6OP !2&B$$!,C
>OF:!7?G!6OP !2&B$$!,C
>G!6OP !2&B$$!,C
()*+,(
%5$Q"?71EA!=+
E,E7;4$'QA!!R!:8!Q7&5!=&ST
UE&O7V!67?OF$! S(
W!,@!7?X
+BDE3?OEEY/
TKZ&!8!7;4![,5!F,\

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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06


 ]8PA?$^E,8ZE?H3?E"HA_8DEF!&$
EF`571EHP-'Wa2"L7^E
:&8P1A?,G87!3QP7$,4A!b!4
5'ZEHA$&$!4c=:8! !#DE3
DEF?7A?G8!&9!$&EQ,@EPd$!
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A!A!L7?!JA;!,`BhhBi
0RA,P4&3QB$$!,C7J!fH1E[!A=A96
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#5$^E:8$![!!37&DEF!&!
!7^E#?!4K[!"47!k![!-E$,43
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7==!3Q$&!'<'K&
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BhhBiQ=7J,-&jOa71./0123456473/89:;<;1
0=4>1303/01?@A
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m!"57"Oa75EDE&$G[&
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 2


B$$!,C,8!3pCC=:5]$&W_Q7@,P$9//X

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yw$7@?A?75$&8-7HEFE#&!A?DEA?
&42&B$$!,C0HDE!$7@$!875!9"dO3
,b,A:7^EQfkQB$$!,C7J:&1!DE!$2&$?!4
IH6&R8O7&!538",$!48!3E31!E!H8
E!!DE&&!sC"2&$8=H"u!9"18271a

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K1E      ;  ?!  H  2&  B$$!,CQ  "&$!`  I,$!!CQ  B$$!,C <$CQ
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==G!!H=A7?y$Q>$C%$E",C>,A
K[!E&,537J7:8!7F@!! k!2&B$$!,CQ=7J
E!H$B$$!,C84!7!7A?#A‚9!
sC"$!!m2&dO3m!,47A!$&?,@!V
B$$!,C$An!E3GA2!$!aDE&9
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 4

G453/MN3/38PH3P8S0A?2&B$$!,C=$[!A?DEA
4Q!;7!3!9!2&6!!pCC7@?A?7E!H
$! k!E3P$"8$^1'aY?&!,5,@a$,4
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w&CQB$$!,Cy&,31EG[& !7@$,6!!-&#sC"
!7^E,$==$B$$!,C8,#A?,4G4! k!
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$?!4<1EG[&Q[!32[,'E7@!7E!H$
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7E&Q1E! k!GR,E[[,'E#3aO2&j7
,E[=$!7O37E3P„!R7'$578!?"^&3
AQ!G!53q?:8!
KrIECwCCAr"$$Q! !"?u!B$$!,C=7@a7
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2&! !7'$7O3Ao$7?B$$!,C0RG:H3QB$$!,C,E!H
!H$!,)-7'$7H341!B$$!,Cy$$&
!'B$$!,Cyi!C$

Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 5

1K1F0GFF0S3453/:;M1QT3/UWRAB$$!,CE&,5y$Q!37J
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7'$578!KCZEhC2&B$$!,C$!7^E9MM,^7^E#7@E!H
^6!2&=Q!7=A!, !@7^3#0R9MMQB$$!,C7J
"32A?7@?A?7E!H$!3,44A9!
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KCZEhCQ=A!5$&k!8,$5$&EDE!$Q!jLL
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*f5f3?E.KP3Q7P7@\ !W$&DEF?
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 6

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718HVW3/<233/O;1 OX303/01?F
718HVW3/:Y@7

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!^4-Pr>!3!!',4#?!4=L![1E!"a
P7F4$578!a<P3QDEF!&,E5?:!
A!$!EF3IOB$$!,Cm!7JR!7F'4H713:
0E!UEF&3!&3a5]$&W_K9MM/Q0O]$&~J7J$"E8B$$!,C,!
a7†ZEHAE9=&Q[!!:!‡B$$!,C7J'&
E8H!65=!E`!FR0E!UEFu$'F!
A$2&!3G!3A>!33"E8VAn0E!UEF$
DE&!51!AE3'pCC:7O3B$$!,C7JE3322&!33
'7f50E!UEF&!]$!W$!7A!"AE3'0E3#1E"8
P2&!3Y$578!50E!UEF"&$!`=O#
!#6EQ,-,@!O#"!>a20E!UEF7J=

78!75?-m!^:!2&B$$!,C-'3:&G
8,4$I&EQ7F2a2&B$$!,CQ-'8V3!$55†O
‡K!$&QB$$!,Cm!R!!fLFA$578!58FDEF!&Q•!5
|$EE"C7J"^DE310;K)W_f$!8 !&5ˆO
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 7

#&$H!337J"A?18-A$o$s,$&O5A
E!H!-E3?
K!$3?EFaB$$!,Cm!7F'4H1EA'A#
AL?!4WB$$!,C&!&$ !$^E7`!!)&4'!3
EO2A!b71E,EP,#DE&7?!!'2&;6G!5$
^E*w0h.cE-F2&,EPR!DEF!&>71E,EP3=
7@!7"$'!3!m!F!,5$578!A!k@2&
=B$$!,C!3!,45,E,#EA'!2&!35&m!
;6"$'! !K9M,92&A'$4!,$5
A'![&y,C&E!Q`]0>QB$$!,CQ$$t•8A'7!DE&O
Z3&![&B$$!,C45!I0C,C$2&yI0C,C$A'B$$!,C
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!?3,#DE&7?7aQb7 !QY7 !E3P$
Q[,'EO047=B$$!,Cm!7Ff4A'V!A
A'4h&,C$9MMh&,CQA•!7u!y$5"DE31
h&,C"u!!?=,#DE&7?‹&&N!#W&C0,,&2&h&,C
E3#"FSr0$!'y$QB$$!,CFlQ-?,#5:[E
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$52&jrB$$!,CPASy$A!!‹&&Q&3$
7=,!!'G!a‹&&!j,%&,AB$$!,CE3#"FQA'2&h&,C,r
96rB$$!,CqF!,5K9MM$E<E$&,,CC7JA:A'B$$!,C
$NZB$$!,C5J'E2&P7$A$&A5
$E<E$&,,CCB$$!,CqG+MMMM‰%$"#!E3#7G>Q

B$$!,C2&J!35N"H"7$5DE!$=,#DE&4
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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 8

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A!K!$&$&!'m!7?-z@2&6!!!!'
!$!$578!NvQ&AC!QE3!•dF4OE^E1
'A?!6Q$578!!aQ&!&5!ZJ8&3
E&L-E3?'&3,H,4!!!'4Q'757&!,ZE
4!$!!4€dO3a,8 !8!,4$B$$!,C
!3!!'A&0E3#Q'&37;!!'Q76!E^E!3!
9!2&A!R&,78!,-!m!,67F4B$$!,CS>!
A?QE3'>$C!3!&GQaZGQ"$PG•dF
47'$5=HE!3!&$GQ &!GQ^1
G!'EDEG•>476!7@[!ZE4!2&!
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 9

!'?!47'$7O3Q!!'Z&•d1E33#E^EB$$!,C,E
,E!#6E7&&4k@4 !
871EA'EP,@AA!L4,-5qm!
pCC7J&!B$$!,C7?4A!B$$!,CA!Ha7†PE3‡

2&4A!>aA!7J-"na7E#A?F
pCC3'2&B$$!,Cq7G!G1E,7&2&,#pCC
j! =!=
0 !!!'!?!4'&3,8 !HY!
5&HDE3?,'0$!$MG!'E,4H?!4M$pC"&7
!=4T!3$578!$!,)-!!'!*pIQ$$tQB$$!,CQ
pC,Qy,C]N.$!7=$$ty,C,[!7F25&-?2&
B$$!,CQ]N7&!"L7^E&!& !7'$5778!pIQ]N,7F22&
B$$!,C$!!!'4S7'$7O3
OF^80V_3/01?6[`330a880b/1`1^
dF4 !A?'&3Q"&$!`A?#sC"DE&?"
78!QB$$!,CY7&!![?78DE310C$F!A#2&&>$ECQB$$!,C7&!
?G/M{^!A?#5!2&$?!4K!782&j
•,A!",E!,&3b$!!38!3&&EwC"C&QV!&=7?
$",CC&Q!B$$!,C7&!$$†78?‡B$$!,C,!A?f
72&^,4&$CQ$!7==N$C,Yy$05OAV
78!QB$$!,C'L![/({^0E3#B$$!,Cm!^71c!7F
25|&$$Q$$tgI!
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 10

0$! !7'$5778!Q&EAB$$!,C-7'$578!2&
$$$,&  4  !  Q+ b‰%Q  '  ;,#  "&  !  ,4  B$$!,Cg$$$,&Q  y,C  
$$tgK$A&7&!&! !!!'!?!4WR9MMXQ
7'$578!k!'71Ey$2&B$$!,C7JH&QH,A
B$$!,C$ZEH!„a'71E304DEaŽMQ7'$5
78!y$2&B$$!,C7J?4X{^?!4Q65q7F
2y,CQ$$tQK$A&Qh&,C0E3#@7,4B$$!,C,L$!
&3DEa"DE31A‚EPZEH4I:P3Q7F
27J,@!@737554B$$!,C
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?,@@,l4$!1,EPQaQ9=&7F2
5&<'&!& !45!ZJ8Q=
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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 11

718HVW3/<238HO3/

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({$4DElŽMMQ$!7=Q+(…‰%,$&ER !4!$QM
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78!,#{G!6!,QXb‰%
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78!DE!$Q7`! E3aY7^E# !A?g,)
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fk^2&B$$!,C9!Qa!33"n&m!9!&$$F
O#9!0$!DElQB$$!,C9!FO##+! QG!7G!
/Q{Q,#X(TX! 
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 12

0C$"$$a2&B$$!,CQ;!$&E2&J!$!DElppp75/Q(b
‰%g9!{$4k!A9!$0$!7=,@EPRG!E&"7J
E1Qb‰%%$&E2&B$$!,C$!DElppp23?EE7@RDE!
$#sC"CB$$!,C”[E71E4TQ(b‰%*?T/{;!$&
E.0$!7=Qba#!!DE!$-E3?yCC7J&!1$B$$!,C
QTb‰%Q9!X{$4DElMŽMM0$!"E;!"F"$$aDElpppQ
B$$!,Cm!$"?5!ZJ8B$$!,C•7J=G'E#AR!3

a6QE3'>$Cm!EVGMM'E! k!df"'7J=
A$!/M'E?"78!!]d]y$45!,48!AL#M
DEF!&7C,5$B$$!,CA$,@EP+b‰%B$$!,C7&!F!L!:8!
$J!E!Hu?,) !!!'7&!=-
5&AF,'2&1E#E;,4
f30iX473/Cg
<9=&B$$!,C7J:8E31$5Q,"E@!!2&!
3pCC0E3,8$![!!3,4!H#?!4QB$$!,CY
E3o9=&AE!3nQ7J:8"E@!Q8ZE?4Q
787$$!9=&!:d1E3--&!a5!AB$$!,CPa
c7&&86&R!=$!!3A$&Q!j,†!7F
H7119=&‡*>Ct>E,EChttC.
dO3,8!A?[&2&&7`!!,PQa3'&3E81
&3&CE,,&QA#!7F71EO-8DE,l9=&2&
B$$!,CQ"='!![o9=&787$2&B$$!,C"$7$O
#2&B$$!,C,EE€Q5V0#Ea19=&!32&B$$!,CY7@
![!E3#ARA7@,PQ7=,8 !"7•!QA!='F!H
"PDE,lALACQ=^G!@,Y&EQAa,'a!5$Q7;4
K[!! 76!7^EB$$!,C$u!A7J7@EH7^372QO#2&
jqA!"4!"P[!E3'!$,1Q=$O$l$!'
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!&ELf”2&,$!$rB$$!,Cr
KO#B$$!,C7@o&!PE$z,Q7@E!H7`9–Q
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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 13

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3B$$!,CA!!R!EVO4[!aDEO,-787$Q
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d1E7=7@Z"u!a76!7^E2&B$$!,C$!&"j†0$
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69I3MN3/30R3C\
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6!#
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!! d,EF1E6!#&!&QB$$!,Cc7&&!,$5[!,l$
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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 14

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WRA"L7^EQB$$!,C7JPE!$'E!H!'! k!F
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DEA?A!"&$! 7@"$"HA_&DE!$A!b7@7HE
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69I3MN3/:;/1o30R38;1
d=7@!F789!:!7!!”!8!3&3Q
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K!E`O,-2&B$$!,C7J9!!^!H7z9Qa7?'&3R!,5
:$FGMMMM! 
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9,k!A$"EQE8,P=#rK!3&Ar•>!3=9c!
#AL?!4O#2&B$$!,C=!!![QR?!0;K‚W_
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 15

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R3/4XO:;4d3/4l80V_3/01?68H238O;34S6
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"F9DE&?$7,71E7=•657u!&E?,@G!'E2&
B$$!,C,!•
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E^,8!A?dO3,8!A?4a$–K=,8
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>b=[!, A!72]78!2&"5m!HDE&j!<B$$!,C7J
'71E3C$1E0$!A9MMTj7JZCZoHP3#E^E2&
>a20E!UEF2&j5?8E!a53$! 
k!0E!UEFQ$!9MMEFk!7JDE3?7F!,5=,=\!
u!jY76!7!:qVR0E!UEF?E"L"E8>b^78!
38$B$$!,C75$767H&$H3aAB&,QB$$!,C&Q|$E0E"C
*C$=ƒ$!'EPa7J!,#,5,#8^&$.QH71E
„a0H[!71E3m!75'$!:
0#78!32&B$$!,C•!5,#$&2&=$1!
^178!:*'71Ey$.E!H$71E4!BN„
a&,C$7'$5y$QG!'EY?![a2&=2&-::
$–$!E3!)2&!V!
(01b3[Vj480738p304G4473/8930q
~CZoB$$!,CR"#!$Q?,@˜y2&B$$!,C#ES
 o[1?6UBF!"?Q[,'EC&Q,E[A‚EPFQ
 /VW1Mn3/S]$f$![!EP![E!QA!&3&€ !
 73/3/0?S>23?E,^1Q6!!sC"$f3a7"
 G4[mF8HE30:123U]$fQ$!EP![E!Q!j=,O#
8F8E!#=DE&'4&EQ7f"',4!!'Q=
A!,E,E,8-O"'\!]G[&QB$$!,C7A7^E$
7F4!$^?@&3aQ!F!Aj@40&3&
$fB&x:0E!UEFQ$fj=@H$8!37 !!#!
A!&2&7F25&<aSAj$—,,&?
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 16

"8•Ct$ZQ$f$—,,&A! k!A?2&B$$!,C"u!!
•Ct$ZQ7O"u! !7F4$$tpCCiZ,$CdAB$$!,CE&
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m!7^E$9!,@!Z&1EG[&7'?!4=E!#E
EFk!=7@8!3k@4';!2&B$$!,C
01b3[Vj4>130MOX30QXk6l4/1X4dXOO/[P
dF48$&!'A$&DEF?7f"',$&!'8E!
!F?!4Q'OP:8! !#DE3DEF?q!=
^9!:!…EH,@EP2&$&!'F789!:!,@EP
$&!'DE& !&<P3==?,@A$&DEF?A8"8P
2&?,@A$&2&$&!'Q"&$!`A?$5"472&$&
!'# !DEF?uF7&=&!2&$&!'<P3B$$!,C7JZO3
-!?,@A$&DEF?2&?$•
B$$!,C7JP&u!!E\A!Q7F2&j!
=A9!7&&[!!7V!QZO3-!A$&7V!?
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9c!4F,@!O#,#4GMMMM! 7?R1EO819
=&A&E
0B8HVW3/0R6rX130
>OE‚&0?{7?{$&E2&B$$!,CE3#Q>ihi
$"?…j!G!7FA#F2&AE-^&=!
6!$"EH3QI&—,7&!#$7 !:DEF!&76!6T
$!$&E2&B$$!,C]'5QB$$!,C=A$!+MMO#:‚&Q4
9c!4:>,CQ>$,$"&NCEB$$!,C735?7@A$&
j!-7&5!"L9=&O8
86!7Q?P2&B$$!,C$ !‚!F0O3I&
K&9!-PE!1"L9=&2&>OE‚&0G1-A"'$!
!![dO3,?,@7@?A?":&A$C—Q! 76!7^E2&7G‚
!F0O3I&K&2&B$$!,CQR9c!42&:&,F!L!7,

9!7!AF,@!DE!$-?7F4G!'E31!A‚EPF:
0O3I&K&UE&72&B$$!,C,4!4Z78O7$52&! 0O3
I&K&=?!y?!0O3I&K&1EG$fa5$#
$!7=![!"L0O3I&K&a":G!'2&19=&&
0B8HVW3/0R6s6
>OEŠE,E,8 !HY!m!7^3A=A94DE37Q
71EA$,EP,'!f!™$K!&35>OEŠEQ$"8O#B$$!,C7&!
$"8AF=z,-7@DE&[!6,EPQDE371
[!H71#!Q&H"DE31Q78DE31E?B7F71E
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 17

B$$!,C$"?u!?,@2&j7J7@ZO3-!$EF9MM/QAjP&
u!H712&j:OEŠE!#j!G$4"HA_^$A#?!4Q
4!$5,'2&0E!UEF05 !3B$$!,CYA#EO2C$7E;,
AE'E2&!3†%$“"CC,‡
05d6QB$$!,C7&!7f$!c!71E&CC<Cs7J”DE3
72&,EP1"$'[,'EB$$!,C7&!=A?$5:8<'pCC~J
8>E!OQ7@,P5IC,q!#6EH71"$P$!
 75A‚EPF05NQ[!z,-2&B$$!,C7F=&,'E9$
A7J",#,2!)&7?DEF9=&2&8F#"%4-ba
H3Q>&,$šy&$I$$Q8=2B$$!,C!A$&2&!3:1
&OEŠE7JA•!7u!‡d8!G2&B$$!,C,$$$!!Q0H
[!A?$53,7'-j!19=&"7&‡
K!$&QB$$!,Cm!7@8,$5u!,@DE&j!:DEF!&
ASBDE3?A?E5F!78DE31:Np&,3dJAlA?n&EPDEo
4'DEF!&:ˆQ›$>8!c&o
0B8HVW3/40R6t
WE->OE›0I%G!A!b=OF&$H*+T{.! 
!pCC,4H*{.2&$?!4Q7=!!=({B%N2&$?!4?
!4m!, !&!,5…EH$&E,4H$B$$!,C*/+{.0$!

9MQB$$!,C7JE3!CTMMMO#$!7=+MMO#:>OE›
>a8!RA$&4A‚EP<R&47O3QB$$!,C7J
:89c!E3#1A$&$$d!K&›:&,&3&Q-'
'7^E#:d!K&›&E',P9c!!&$C9MM(<P3-
H?,@2&B$$!,C:>OE›,!•
K=$H3-OEL$!7HE-&A?,OE2&B$$!,C:>OE›
7f"',d!K&›QAE-A?9!78!H?!40$!FO#
B$$!,C4E3!!DE&j!H,A$&A‚EP<1!
A‚EPQ8F-DE&j!"&$!`B$$!,C&Qy$QC&y7&!E
'":E!OA‚EP7f:OE›<1!A$&QO#
4q!V$&!'P!F7&a,@2&pCC7!32&j
EVC1EA!$!AE-0C$P72&‹E,&NC&Ee!
7F71E2&B$$!,C:AE-d!K&›S†dO3,8 !H7&5!QG
"5=8 !!!'#?!&$CQ !:!1!
!'&$&,&3&0&Q !7&!&$!!!'
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dF4#?:!!!'QB$$!,CPE!$A?F! 
k!4DE!$E!&sC"1!8!B$$!,C
&B$$!,C%$dF4 !!!'7&!&=!QB$$!,C
z,-7:8!E3PpCC5$C17&#-E3?$! k!:
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 18

7=<1fA$&QB$$!,C7fj!O1A?A‚EPF2&AE-
>QB$$!,Cq735A#A?F![&$&!'4! k!A?
2&jB$$!,C!4'E75!DE!$4Q7f"'
L4!78!Q:8!!'DE!$B$$!,CEF7"$u!!&3
[!$&!'nm!=z76!''H7#pCC
(0B8HVW3/0R6u01 
0$!8"E;!,5&6&5>&C0$sQB$$!,CA:78!!$E
>OENQ-A'>OEN,^6T$!!DE&QEV$&

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k@G$>OEN]G…! 7&!$6 7@-ZEH'2&5!Q2&
G:5^!5!G4R!" "k!4!!ZEF!6FE
0$!""EQKC,$&$Q=2 !>OEŠEQ
0E!d!>OENQR&Pu!,@a-?RpCC5q>!3=
8&A?$,47,$!:#-$"7•!#$?!4<4
>OEg8AE-6,4QAE'E2&B$$!,C:AE-3,†-E3PQ
ak@a"1[!‡
0E3Pq9!,# $'ZO3-!'F!B$$!,C&CAL>OE
NK8E!2&>OENq'':>OEN 7=,!a 
!&[,'E]'5QB$$!,C7&!,#A?$5$85!A!O35
F,4:>OENQ4#,K&$"
]!,$547&!7@7!DE3?H711ak
@<1!!![QB$$!,C9!A9!A?#!![>OE
N<1!"7`QB$$!,C&7J"&$DEQ'EAE!:OE,3<4
'E7EVk!2$!ALMMFQB$$!,C&:8
!E`,-5q$AE,4,7&3
0a"1[!q757@"u!,'fq4
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:OEN
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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 19

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$&0:!j!,Y&E![&O#! !,1!2&
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 20

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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 21

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G4F0V_3/805480R@30mF80B8HVW3/4dXOO/[P
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F!$^EB$$!,C7JA!!R!:8!$578!A$&2&Q8
$!F"477=,OE=!3$4F78=!f0a7??!
MŽM$!9MB$$!,C7J&Qb‰%7OE=+(!3KP3Q
4+E^Ž9zE^B$$!,CE&,58!3
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ZEH"sC",$!Q!4'E,^7^E#$9///
d^E9MMTQB$$!,CE&,5‰&,CQ8!3E'Z,lR![
#5!QwC,3>!!'2&3FE87J7@B$$!,C!75$&
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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 22

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$B$$!,C
0!M9MMTQB$$!,C!"Fj7JE&,5‹$$Q82&
!!'sA$sC"C8!7`!
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QT+…‰%"u!;^
0!ŽMM(QB$$!,C7JE&,5J!DE!$%$E",C>,A48F1A;!
,`SQ…‰%]'!33E!HDE!$z@A‚EP$1
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$!8G!!T+'E‰%N$E!H7'$7O3
,jB$$!,C7Ja@!&3$B&,&EA$HE&"
0!9MM/y$a,78!,-V73 !A?78!Q
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0G!!^7O3Hm!,FAoH2&B$$!,CR44&3R&
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5$'y$
6X<•3/F0G8@130CG3/40b
0!/9MQB$$!,C7J$'E&,5MMM"u!!?RpI
7?!7^EŽMB$$!,C?@4pI"u!E&,5("u!!?
,#DE&7?6!!L6 8F!!'78!0E3#Qb=XX
"u!!?7J7@H/"u!!?7&! 7@HRpI
S68V8H\481bF8O;3F0S3
B$$!,C7J7^EZO3-!((9c!5^E?DEF!&j!7!
pCC#$^E

0!/ŽMB$$!,CZO3E!O[,'E:]`!W!4FF7^EGMM
'E‰%B$$!,CR&A:!ZO3-!8E!O[,'E45!&$C$
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7&!ZO3-!5N^&,'F!,7@!-?R42&"
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O
B$$!,C$! !&L4q=8E!O'71EJ!E`
:y$5d$&QE!O3q!#6E6!!$ !
78!QC"$$A>OE›
Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 23

B[&!ŽMQ75'B$$!,C7?<K7&-]8$DEF?<'K&
eKPIB$$!,C7Jf!MM$EC!DE!$#B$$!,CQz
$EC!(+‰%*GQ+'E<K%.fkF1MM'E‰%b,@!
!!H37@a&B$$!,CHDE&O419!2& !<K
B$$,!C7J7^E$1EG!fkA!,#DE&-?7?,)
-A$&auAE3?Aa7;4$!,)-B$$!,CDE&O
(G4[123MOX30M\G3
K9MM+QB$$!,C!&P'84!3;6a2A7
^1B$$!,C!"FF8!4KyyyCvCC&
>CCQZO3-!7?'Ec!E3#,'$!71!#6E"&$
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B$$!,Cm!&!&8!4E$3C7&€O,$5
!!'2&&E>!3m!&!&8!4yC&h,C2&0Cw&C
7?C$-E3?
0!X9MM(QB$$!,C7^E/MM'E‰%7A?$DE!
$#&!5!ZJ8;?!Q3&C$!c!!

K9MM(QB$$!,CKCs>$“•$ZpC&CC&&!&$"@7`!
!/MM'E‰%7A?$DE!$#&!5!ZJ8;?!Q
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05<'K&SC$$EP![&B$$!,C<CC,QB$$!,Cq7fXCC5
<'K&d^E9M<CC,7J$'-',L7fQA&"$77&'
F!CC2&B$$!,C50]>CCc,57f50E!O[,'E:]K8
$!ŽM<'B$$!,C7fCC50E!O%[,'E2&<CC,q!VA
!!y%<CC,E3P-E3?2&B$$!,C4F78
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B$$!,C$—,,&Aln&EPA?$9MMTA7=E3'pi=
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Aln&EPA?4$—,,&,J!=7&2&B$$!,C!L,14
•Ct$ZS•Ct$Z:8!^qAo$C$2&B$$!,Cm!
]'•Ct$Z7&!=!9'E! k!#AL?!4$—,,&•Ct$Z76!
7^E"!Z?5!E3'sC"AR9MM/Q&EA7"5pCCiZ,$C
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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 24

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Tiểu luận Kinh Doanh Quốc tế - Nhóm 06 25