Hoạch định chiến lược kinh doanh của các doanh nghiệp nhỏ và vừa ngành xây dựng tại Đà Nẵng nghiên cứu điển hình tại Công ty cổ phần Đầu tư xây dựng công trình đô thị Đà Nẵng

ĐẠI HỌC QUỐC GIA HÀ NỘI
TRƢỜNG ĐẠI HỌC KINH TẾ
o0o


HUỲNH ANH VŨ




HOẠCH ĐỊNH CHIẾN LƢỢC KINH DOANH CỦA CÁC DOANH
NGHIỆP NHỎ VÀ VỪA NGÀNH XÂY DỰNG TẠI ĐÀ NẴNG:
NGHIÊN CỨU ĐIỂN HÌNH TẠI CÔNG TY CỔ PHẦN ĐẦU TƢ XÂY
DỰNG CÔNG TRÌNH ĐÔ THỊ ĐÀ NẴNG





LUẬN VĂN THẠC SỸ QUẢN TRỊ KINH DOANH
CHƢƠNG TRÌNH ĐỊNH HƢỚNG THỰC HÀNH

HÀ NỘI - 2015


ĐẠI HỌC QUỐC GIA HÀ NỘI
TRƢỜNG ĐẠI HỌC KINH TẾ
o0o


HUỲNH ANH VŨ


HOẠCH ĐỊNH CHIẾN LƢỢC KINH DOANH CỦA CÁC DOANH
NGHIỆP NHỎ VÀ VỪA NGÀNH XÂY DỰNG TẠI ĐÀ NẴNG:
NGHIÊN CỨU ĐIỂN HÌNH TẠI CÔNG TY CỔ PHẦN ĐẦU TƢ
XÂY DỰNG CÔNG TRÌNH ĐÔ THỊ ĐÀ NẴNG


Chuyên ngành: Quản trị kinh doanh
Mã số: 60340102


LUẬN VĂN THẠC SỸ QUẢN TRỊ KINH DOANH
CHƢƠNG TRÌNH ĐỊNH HƢỚNG THỰC HÀNH




NGƢỜI HƢỚNG DẪN KHOA HỌC: PGS.TS HOÀNG VĂN HẢI

HÀ NỘI - 2015
LỜI CẢM ƠN


 ,               
 

 

 .



 

             

  










LỜI CAM ĐOAN
 
              
























TÓM TẮT

        


    -2020 cho
 



 

 


ty  



DTC -2020.

 .
-2020 cho 
 
cho , 
 .


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Formatted: Font: Times New Roman, 14 pt,
Dutch (Netherlands)
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Dutch (Netherlands)
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MỤC LỤC


 i
 ii
 1
 1
 2
 2
 2
 3
 3
 3
 3
 3

 
 5
 5
1.2. 





 6
 8
 8
 8
 11
 20
 21
1.5.  30
 









 43
 43
 43

2.2.1. P  43
2.2.2. P  44
2.2.3.  44
 





 47

 47
 47
 49

 51
 51
 71
 




2015-2020 




 84
4.1 84

 84
 84
 85
 85
 88
 91
 92
4.3.2.  95
4.3.3.  97
4.3.4.  99
4.3.5.  102
4.3.6.  108
 110


i
DANH MỤC CÁC KÝ HIỆU VIẾT TẮT
STT
CHỮ
VIẾT TẮT
TIẾNG ANH
TIẾNG VIỆT
1
AS
Attractiveness Score

2
BSC
Balanced Scorecard
 

3
CPI
Consumer Price Index

4
DANASME
DaNang Association of
Small and Medium
Enterprises



5
EFE
External Factor
Evaluation


6
IFE
Internal Factor
Evaluation


7
GDP
Gross Domestic Product

8
KPI

Key Performace
Indicators


9
QSPM
Quantitative Strategic
Planning Matrix


10
SWOT
Strengths, Weaknesses,
Opportunities and Threats


11
TAS
Total Attractiveness Score


ii
DANH MỤC CÁC BẢNG
S hiu
ng
Trang
Bng 1.1
Ma trn SWOT
26
Bng 1.2

Ma trn QSPM
27
Bng 2.1
m ng u t 
ty DTC
44
Bng 2.2

ty DTC
45
Bng 3.1

48
Bng 3.2

2008-2013
51
Bng 3.3

70
Bng 3.4


73
Bng 3.5

74
Bng 3.6
-


75
Bng 3.7


75
Bng 3.8
-2013
75
Bng 3.9
DTC
82
Bng 4.1
DTC
85
Bng 4.2
DTC
88
ii
Bng 4.3

97
Bng 4.4

101

ii

DANH MỤC CÁC HÌNH VẼ

Số hiệu

hình
Tên hình
Trang

 
9

a D.Abell v 
10


15
4

30


32


34


72


72
4.1
 
92

4.2
 
96
1
MỞ ĐẦU
1. Tính cấp thiết của đề tài
Ch           


 



  - 2010   
   ,     
              
        . 
 d  
        5-2010)  
   
, 
 . c



 
-  
 ra 
 kinh doanh .
 


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2
        

 

xu .
 H 
       

   
  
 
           

 -2020?
2. Mục đích và nhiệm vụ nghiên cứu
2
          c
-2020 cho 
      
 .
2



             
.
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l 2015-
2020thi 
cho .
4. Đối tƣợng và phạm vi nghiên cứu

l
.

.
     -2014,  
-2020.
5. Đóng góp của luận văn


.

 2015-2020 
cho 
      
 .
6. Kết cấu của luận văn


 
 
2: 
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
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
.
 -2020 cho
.





















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CHƢƠNG 1
CƠ SỞ LÝ LUẬN CĂN BẢN VỀ HOẠCH ĐỊNH
CHIẾN LƢỢC KINH DOANH CỦA DOANH NGHIỆP
1.1. Một số khái niệm cơ bản
1.1.1. Chiến lược




 


 


h(1999) 
 



Theo Michae



(1998) 

Formatted: Font: 14 pt
Formatted: Font: 14 pt
Formatted: Font: 14 pt, Vietnamese (Vietnam)
Formatted: Font: 14 pt
Formatted: Font: 14 pt, Vietnamese (Vietnam)
Formatted: Font: 14 pt
Formatted: Font: 14 pt, Vietnamese (Vietnam)
Formatted: Font: 14 pt
Formatted: Font: 14 pt, Vietnamese (Vietnam)
Formatted: Font: 14 pt
6






ng

1.1.2. Hoạch định chiến lược
































(

) 





() 





















(



, 1996, trang 55).
1.2. Hê
̣
thô

́
ng chiê
́
n lƣơ
̣
c trong doanh nghiê
̣
p
Theo M. Porter (2008)     
:
1.2.1. Chiê
́
n lươ
̣
c chư
́
c năng
























 , 

, 















 .









, 



, , , 
.
1.2.2. Chiê
́
n lươ
̣
c câ
́
p đơn vi
̣
kinh doanh















 , 


































Formatted: Font: 14 pt
Formatted: Font: 14 pt, Vietnamese (Vietnam)
Formatted: Font: 14 pt
Formatted: Font: 14 pt
Formatted: Font: 14 pt, Not Bold, Not Italic
Formatted: Font: 14 pt
Formatted: Font: 14 pt
7




























.
1.2.3. Chiê
́
n lươ
̣
c câ
́
p công ty













: 
 ? 




, 




















 






 






















. 

, 
 














. 



, 




































.
1.2.4. Chiê

́
n lươ
̣
c toa
̀
n câ
̀
u
















, 

































 . 



















 . 














 , 

 04 



 , : 


, 

 , 























  .


































 , 














 , vai 
.
Formatted: Font: 14 pt
Formatted: Font: 14 pt
8

1.3. Vai trò của chiến lƣợc kinh doanh đối với doanh nghiệp






c.





      

1.4. Tiến trình hoạch định chiến lƣợc
Theo Fred R.David (2001), t
 
(1) 
(2) 
(3) 

(4) 
1.4.1. Xác định tầm nhìn, sứ mệnh và các mục tiêu kinh doanh chủ yếu
a. 
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Formatted: Font: 14 pt, Not Italic
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Formatted: Font: Times New Roman, 14 pt,
Italic, Portuguese (Brazil)
Formatted: Font: 14 pt, Not Bold

9




 



            

tr




?

?


?

H 
)
- Ngành nghề kinh doanh

         
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Formatted: Font: 14 pt

Comment [d2]: Nguồn đâu?
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10






(
)


(
)
Xác định ngành
kinh doanh


?
(
)

H 
Derek F. Abell (1980))
- Triết lý kinh doanh của công ty




- 

- Ƣớc vọng của giới lãnh đạo cao cấp của công ty


 

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Comment [d3]: 
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11









         

doanh ngh









k
1.4.2. Phân tích môi trường bên ngoài

.

(1) Môi trƣờng kinh tế
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Italic, German (Germany)
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12





(2) Môi trƣờng chính trị - pháp luật
- - 


 




 



(3) Môi trƣờng văn hóa - xã hội

              


g 



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13


(4) Môi trƣờng công nghệ







      



              


b

          

      





- .
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