TỔNG QUAN VỀ ĐỀ TÀI VÀ TÌM HIỂU VỀ THƯƠNG MẠI ĐIỆN TỬ

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$;#+90G  #+90'5!
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O>' .79?J;;;B'18URB0!
P"4+0(0$K0%!0%=!Q

!0;5E0%7+'5!K90RB0!L
4!;
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E @8$$RB0!##+!'!7N
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E@'6.0F,"!&+5
Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 1
Báo cáo thực tập :Tìm hiểu về TMĐT và xây dựng website TMĐT công ty Nhật thanh
'5 0&+8?"! E@X0$#;YO!#&&+@
$90F,"!&!!>'&E@'60
8A?90!);
B78'(0 !Z+F[
\F][D^B_V`aBRbbDc]RcDdI]e`RbDfgB_Ih]]iBDj;
\FH @8%!?J%N'(%+!3
)!'5!K;
\F]][klmnoB_pqrS]DqDfgB_Ih]]iBDjGsB_DmBtD
DaB
\F'(0u'5'0[
G'5v[w=N%- 4+8#;
G'5H).EF:+J0%4-x90&!
=2#;
G'5y[\<JN;
\<JF32%$-<8#.z+<C3
2%.z z8E !3;
G'5Z[\<JN8E ;
D$-A#%E7J90#&z$
568E -<8#'(0568E ;
G'5u[D$Q'5);
G'5HE? 4+)8UQ'5)

$Q'5)?&;
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\FH'00!7N$ 4!Q''(!90%EO
C !'(EO'0 !'(:&'00'+90
'5 0;
Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 2
Báo cáo thực tập :Tìm hiểu về TMĐT và xây dựng website TMĐT công ty Nhật thanh
\{B][D^B_V`aBRbbDc]RcDdI]e`RbDfgB_
Ih]]iBDj
CHƯƠNG I :TỔNG QUAN VỀ ĐỀ TÀI.
1.1 Lý do chọn đề tài.
Ngày nay,D'5!K~DID•C6!7?+*.$
E6$!L=6RB0!;€RB0!)&!7N0'[
+[••8";% +[••00;! % +[••!0;!%
+[••"0!‚;!;%+[••0" ;! ;;;0&))+ON%D
%)E0DIDƒ$& =!7)!O
O10%.%3;
D1.Uƒ%80+C8F@3'(8?90
""%5780(+ !2&C :
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D%5=&8#  8# '(!& =!7)
+<JOM '6!Q90!7O%3*3%-AF
NF0%0 '1&'O,0OM4%0 '1
0%+N,0%N,07'$%O
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w8: 6&%0!7N&-'$+4DID"!7
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!70DID.<1M8: 6!7%!780+%!7*

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< 0Q :!780+0&*380
+„5U!7 A#7!7NDID 
75%+5;
R4% !$#'(EO%)!<= 1E
O&J }@8!&!DBD…_+,"!$A[DdI
]e`RbDfgB_Ih]]iBDjRcklmnoB_pqrS]DqDfgB_Ih]]iB
DjG†B_DmBtDDaB;BW!.$J)+'5!
K$>''%:&&+8?+U(+'5!
K'0;
1.2 Mục đích
Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 3
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BW!*(+E$3C'(N)4+
'1>'E$3,"!4+'(N)#4+
[
… D)!‡5%<5 !‡!DID;
… w=2+<J!7N;
… D$+4? 4+);
… wM4 4+)!'1"";
D56&0$-<8#NDID0 X#!?J
0[
… k<8#!7NDID8'18U 80+%*3%
<>& '18U;R-<8#NDID+=„0
!=EJ0[
o G&F9E3290!7‚"."DID.)'1;
o DJ(+EJ2!O00~SK
8< '(•
o G+J0O+;
o D1000;

o G+J8)%.=)NO+;
o a%*A.=!48K ;
1.3 Đối tượng
N'(!+??&J 80+~G& 80+
Q:0„•%*3%<'1K8?""%'18U;
RN'('18U 80+%H3-<8#
NDID8"EF!80+F+3+JO+
O%1000O.=)N88O&;
RN'( <!N800!""%&K8?$
=90' !780+Q' !7'18U!;
RN'( '1K8?!""%& '18UFN90
NDID90E80+Q&>&0L'!7
80+„!'1""Q>&5FM )!$!
%0!==+??F90!)%$=90>
O+!754+E90!7 X#&ˆB'0P
'1.W:G7z&8T85)!$!%
0!==%O '(;;;
1.4 Phạm vi nghiên cứu.
DID0 X# =!7 A#O7=+? P @$3
8?;n0+%*30<!N7 X#FL„
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+=&10)!$+4&5;R!7=10O&%
M3!7+!&[
…D)! @$DID;
…\<J$$NNDID0 X#;
…D$-<8#!7NDID0 X#!780
+;
r&%U"10+x+!&!DBD&!!7N3
2Q>&=!.!7N32;

GfgB_]][TÌM HIỂU VỀ THƯƠNG MẠI ĐIỆN TỬ
2. 1 Khái niệm thương mại điện tử.
G&!DID%'!7*%DID $
!7+F0.77'5!.WE+'5K;DID
P0!.=O'7'5!N;D%0
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+'5K%7'5!'(#05%=5%
,+$!+J!67080;
* Một cách hiểu khác về Thương mại điên tử.
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&06$Mkk]%.0z!!7 7'5!'(#0!%
:)!z %!0%'.=+‰!%Q$0%4
0K;;;B08AKN!0.&0%
DIDH.0z!=E7'5!8A?'#$%
K%08A*+$K%45K%$O
!;;;DID:04+!0.&0O+8A?%:0&E
787-C7!~B'K0=%800!;;;•
D%DID'(.$'!7+'5380=:
"")+;GJ)4%'1DID"X0?
5 08A'5!%!0!0""!;
G23N'(08A%'10008ADIDy&![
… _08A..&04O8A?'1;
… _08A0*#$%&0%8A?N&0'+F!!%<!
%'5)8""F;;;
D&!F%+'5K'(K8?'!7?
08A%O+4%4!J =0%'0
&08A?P+=0E+'53N;
D&!30%.OŠ9077DID&
#0+'5K;

2.1.1 Lợi ích của thương mại điện tử.
…N80+% (J O!DID!0 J #$(+
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08AN;RJ8?E‹0-0'K)78$0
'14H05 E';G08A0""&+JOH%!780
+&E'$+A%$ M+JN
'E!7%DID.&$08A6-0
0%E0+N%:'0'0& 
.A0A0 @;+x+80+$!+J
=-O%08A;r&%80+&!67A'1%)!$!% 
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N6.O)5<+J+JO+5+'53$+
4A'1N;
BE (J'M&E80+##43'(A
90'5!K;R)4%DID&++F,‰#0E080
+'( (JO;Q.0.N=7
4+$N$;
N'18U%DID!67=2 #0&0%8A?
O+;n& #08)!'(=+‰!&O '(
0QO+;&0'+F!!%+!%&'(00$
0"";
N-C7%DID0!7+80% !!+U(+
7N+%,+#x!+0&!670*;
DID !7?,+80+:0„+?E!x! ($
00.W80+ ;DID>07 #M0
!!H50= @'W!"A+F9080+
-C7;
2.1.2 Thách thức trong ứng dụng thương mại điện tử.
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F&++ @MJ(+;D%.0F92.=
++ @ X# 8%L„#30:
J)0!0DID;
N'1%80+%+'5308A80.W
+'5KL'0"7;'10P17490
+'5K>'J++ @9008A#0
+'5&;n4%!Q8UC.$$ (J90DInD%'E'1
8UP'00!0DID;
FŒ4> !7608AK;N!
A0+'5='L&2%+=70)>&=
2$0!0!0!#$;R00!'0+=8
8%4;
D0!0<DInnDL„80++=0*5O%<#%
) !;;;)$80+>F-E @0.$N>
&-C0;
Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 7
Báo cáo thực tập :Tìm hiểu về TMĐT và xây dựng website TMĐT công ty Nhật thanh
0!0DID%'18U+=&)7NK8?
+'5K!J;r&%&E'1K8?'(!J
'P8)&"!0!#$+K0;
2.1.3 Các loại hình ứng dụng thương mại điện tử.
n#090!008ADID%'10+< )
38?DIDz![
o _08AE080+80+ˆryr;
o _08AE080+ˆryG;
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o _08A#$+E0<0ˆGyG;
o _08AE050'<ˆ_yG;
D&[
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ryr$!M '5!K~w=•Ž••;G08Aryr9
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DIDryr"!  (J#$80+%Q.,+=!+J
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80;;;
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!Q=%Q%0%4;_08Aryr$!MJ~=vŽ••
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~GSn}•&0%8A?%$)$+A%=%+<+N
#$+'18U;DIDryG"!  (J#$+=80+ P
'18U;n0+$!+J8FA0!4 (NA%
+L'.0'1.%+J= @>=!5;B'1
Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 8
Báo cáo thực tập :Tìm hiểu về TMĐT và xây dựng website TMĐT công ty Nhật thanh
8UH=!O4)+=4K0%&=2 #0
!QU!7 ,;
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0'&0L;V)0*E080+
50''($0+'5K;G50'>&
 4+E‚"."%&2=F!09050
'%$OF&0%8A? #0O+%!Q,+
2'1J!.7!0!;
GyG  )E0<<0;S#+90+'5

K !<&0!07DID' '1.%'1
O+8A?;I7<&# 4+‚"."80E!Q8
!) !0QK8?!7‚"."&•O!7N!&!)&;GyG
&++F#0890A'1;
_yG  )08AE050'<;<9$ 
08A!0J)J%'&!0E$N90DID;RJ8?[w
'18<&$0!%=+J2Jz5#$;;;
2.2 Phương tiện điện tử.
D'5!K'(#0+'5K'[
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N!J0;DID+9$0""N
38A?*(08ADID~'!A02%N= @8<
3&0%8A?•;B0%#+0&90
8<'(J(+03208F6!7+'5K
0%&=2$N]""O4$0
8ADID;G7'5!'($E+'587
'( '5!87~I…G!!""•;
 !7+'5+*%8K8?'1!6F0
8A'5!;I7N 8A?&O+#$+0'8A?
.'%<%„+%'O%CJ;R#+9087% 
0%38?900H67C5;D
?&!Q$ M='(<!0%!708ANU
P+=$,.WO1%0+J08A%O 
'180'PL0;
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r%!‹0-&0$8A?'0'E2
N0<'C0$•!" "-M'( 12;B'!‹0-
&!7N$'[='(<!0%)=7%)=.0
;

0$#.O4+90>'!‹0-;B0%)
6!7E?K+*O;D)&0L0
'5!%O =&0;S)!M 
!7?!7%0)%)!$!
'(%!+'1.=!0.?;
_F<%!)'($N!J)8?90&'(!675;
S#.Uƒ90!J]""E2!•Ž90$M' 
C0.'+CDID;IJ6+'59$90
DID)E'$ƒ.4[-E @'( %&#7&0
)%N!'500!;
]"" !F):E!„5%$N!
J$0NT;D$.7Œ4904+•Ž
90$Œkk'!J<%!8"!%+F!!)8%!8T90
‚".";;; !]""&$O=!'1;]""!0 56F
M4,++*.$A0M!90!)%A78
!'1&4+;]"".0z!0+'5'N 
2.=%z0%+!=;;; !7)3!E32++,
$N$;
2.3 Pháp luật về Thương mại điện tử.
D.N=+!7N70&%++ 4F+=
'(-<8#A+1ME'(-C7!+;R$
++ @EN-x-KMEO 0
#++ @9008AK =O N#+90'5!
K;D#$%E08A'5!K%%QQ(+
z'(0$.W+'5KC!708AKM;
D%OA++ @% 0(+zE08A'5
!'00L„ +=682.=%'(@% 'KQ8')3
2.=N;
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2.3.1 Luật mẫu về thương mại điện tử của UNCITRAL.
BW!++ @+DID%2!v••‘9.0}4D'5!
VN$90 (+N~`BG]DYa}•C=!7 4!P:04A
++ @90+8E W!.=!Q++ @E*3%<
!!N0!0DID;}4!P&'(K8?'!7 0!=
')-<8#++ 4DID90!);DF90 4
!P .==!E08ADID'(:04A++ @$F$)
H&E7J(+2'1=2E08A
.W+'5K;
}4!P'(=8#0‘5.=%z![
 D'5'57J[ K&'(&A++ @
' 682.=$„0!CFŒ4OA;
 D#8„04(+z;
 DK8?#+'53K;
 _A++ @90(+zJ'90EA++ @
)3(+z[BEL„N(+z&A++ @=2
'(+='(;
 ’+8?!Q)35 0<!78[ 4M+8?N
)3(+z%!4+78%56+=„0!=E++
@OA;
 \+ 4.='18U+=';BN0C

r&%3$C“O++ @DID
F'(A++ 4N0%.0z![
 D:04+8E ['00A++ @N
7808A'5!0+'5K;
 VA”4EJKW!.==!J-#%•%
.=!490'(0*DID;
 r=76EJDID;
 r='18UDID;

 D7+!+!DID;
G?“O++ @&'0[
2.3.1.1 Thừa nhận pháp lý đối với thông điệp dữ liệu.
Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 11
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D+8E  )3'(0*0\DD0
8ADID;D:04A++ @90+8E  56:0
408ADID%8'J0–&0$2.=O~Q
2.=—!KJ•%&A 'K33-A!.1
0%A0!%4+8E ;
D O1'1 '( 56++ @4%0?+
'(.$*08AK8?&;B'56
>'(:04N!7 K„0!=EA++ 4
F+=8'8K$&4+'(;=!.==2
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 &;
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#.W+'5++K~\\D•;n4%.08A:N
X0?90!) 4+ 4W08A Q8#'(M—
&'(#.W\DD;D%F+=&A 0(+
z0$.W!7\DD&6yJ0[
v… (+zK'(#!7F!A%˜'&
0$E0!$&•E0. 03(z
'();
y… (+zK~D•!QA++ @08A
K%&M&@X0W08A'(#8'8K%.A!O
 #++ @~.N=% #++ @!@=A++ @ #
(+z•;
BW!3!@A0$(+(+z8'82.='1%
L0&23.W3(+z'..=E7!

+E0.;D"%\+ 4F:04A.W390'
KQ.='( 'E\DD@A0$(+zE0.;
-A'(1!A0!E4.W\DD%++ 4
'00+'5++=A;D"&%10E K+U7
'14&.'1E.N'(MA'0;
B$&MA!'% KH'("„04&%  
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'(4&N'(MA;D'1(+%
H'(4& +!!90'14;RAJE%4'(
-A ?680;RE KH'( 8T0?6
8090'1E~Q5',$'1(+&?680•;D'5
#%4 '( 8T0?68090'14;B$!7.
&?680%AJEQ4H ?680&0F>
O08A'(#;
2.3.1.2 Quy định về chử kí điện tử.
GKJK~GwD• !7+x+-4'1E.==!
J•90+8E ;R.=O%GwD'5'5EJ0%&
7J'[=248!7'1%J!N090
'1&@O'1&O+478 @;G&
 GwD0'EN%E@%EJ8#0N4
8<~SN+•%E@.W™!;;;0%EN  GwD
'(E8?+*.$O;
2.3.1.3 Bảo hộ quyền sở hữu trí tuệ trong thương mại điện tử.
R#-O90!%Q. 38?G
~GBDD•%.=76EJ&@X0Q.0;\F
N'(76EJ'+‰!2ˆ4% 
0ˆ”4%'5)!J%568E &J%C
'5!%.J!4'5!%M8PA0 @%$$8+;;;&
-O8')3+x+=8T80]""8!6;

BO! 0!%J2 $%8P$E0 
!'1N!%!90O+8A?!;;;$
A+!.=76EJ'<L+U(+;
&.=7NDID%++ 46EJF'(M;
Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 13
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 Một vụ kiện xâm phạm bí mật thương mại.
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“Nhằm dừng ngay lập tức việc Amazon.com bán hệ thống thông tin tuyệt mật liên quan tới
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Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 14
Báo cáo thực tập :Tìm hiểu về TMĐT và xây dựng website TMĐT công ty Nhật thanh
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2.3.1.4 Bảo vệ quyền lợi người tiêu dùng trong thương mại điện tử.
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Nhóm SV thực hiện : Đinh Nam- Văn Tuấn – Đình Trọng Trang 15