Chiến lược kinh doanh của Zara( tiếng Anh)

BUSINESS STRATEGIES
AND ITS SUCCESS

Teacher: Truong Thi Phuong Trang
Group: 6


Content
01

Overview of Zara

02

ZARA’s business
strategy

03

ZARA Success &
How


A Spanish clothing retailer

• “Possibly the most innovative and devastating retailer in the

world.” – Daniel Piette

• "Spanish success story" - CNN

History

1975

Founded

• Zara founded by Amancio
Ortega and Rosalia Mera.
• It is the flagship retail store of
the Inditex group


History
Instant fashion
1975

1980s

Founded
Zara
changed
the
design,
manufacturing,
and
distribution
process to reduce time and react to
new trend in a quicker way, which
called “ Instant fashions”.

History
Instant fashion
1975

Founded

1980s

1990s

International expansion
In 1988s, the company started its international
expansion through Porto, Portual.
In 1989, it entered the United States.
In 1990s, it expanded through France (1990),
Mexico( 1992), Greece( 1994), Belgium and
Sweden( 1994)


History
Famous retailder

Instant fashion
1975

Founded

1980s

1990s

International expansion
There are more than 2,100 Zara stores located
in 88 countries.
Zara was described by Louis Vuitton Fashion
Director Daniel Piette as "possibly the most
INNOVATIVE and DEVASTATING retailer in the
world.”

Now


Products
MEN'S
CLOTHING

WOMEN'S
CLOTHING

CHILDREN'S
CLOTHING


Stores


BUSINESS STRATEGY

Manufacturing

Products

Warehouse

The system
stores


Manufacturing
• A combination of the flexible and fast resources in Europe

(mainly in Spain and Portugal) and low-cost resources in Asia.

• Launched approximately 11,000 new items per year, compared

to 2,000 - 4,000 for H&M and Gap


Products
Respond very quickly to
Imitate or create the
the changing needs of
latest trends
Click to edit Master text styles
the customers
Second level
Third level
Fourth level

Fifth level

Fast - Fashion


Warehousing
• La Coruna center or similar parts in Zaragoza, northeastern Spain.
• La Coruna center larger than 9 times the size of the Amazon

warehouse

The center moved 2.5 million
items per week

No items in the warehouse
more than 72 hours


The system stores
There are more than 2,100 Zara stores located in 88 countries.

Zara often choose the best places, the prime
locations are often luxurious shopping streets in
the world


Success

Super fast
turnaround

Listens to its
customers

Perfected online
shopping

Supply chain


Supply chain

• Synergy between business and operations strategy

• Just in time production

• Inventory management

• Centralized logistics


Conclusion