Company Conti dino Icecream

CONTENT
Subject: English 3
Discussion
Backgroud
Members:

Investment options

Group 1

Dino Conti ice cream

1. Phạm Thị Oanh
2. Đức Thị Nhung
3. Nguyễn Thúy Nga
4.Our
Hoaplan
Văn investment
Long


Background

Distribution in Supermaket and company-own stores.

Dino Conti ice cream
Based in Santa Barbara (USA)

It is classic chocolate ice cream,
the name “ Dino Conti’s SupaKool”

Dino’s have 15 flavours


Problem
Why the growth rate of
the company is slowing down?

Reasons for
falling profit


Dino Conti's main products (as a % of turnover)
7%
6%

Classic SupaKool chocolate ice cream
Six top flavours

14%

41%

Other flavour
Iced yoghurts
Novelty products

32%


The future

Paolo Conti has $3 million to invest in his company
so that it continues to expand
and
become an international business


Invesment option
Buid a bigger factory
Cost (astimated): $2.4 million
Benefit: More production capacity; lower unit costs

Export to China and Russia
Cost (astimated): $1.2 million
Benefit: New markets – great sales potential

Buy out its mojor competitor
Cost (astimated): $2 million+
Benefit: Reduce competition; increase production capacity


Invesment option
Develop a range of exotic fruit drinks
Cost (astimated): $2.5 million
Benefit: Move into a new area

Upgrade its equipment and fleet of trucks
Cost (astimated): $1.2 million
Benefit: Lower costs

Distribute to more outlets

Cost (astimated): $500,000
Benefit: Increase sales and profits


Increase its advertising budget

Invesment option

Cost (astimated): $500,000
Benefit:Increase sales/ Improve company image

Make the company more ‘green’
Cost (astimated): $800,000
Benefit: Improve company image and sales

Improve the products ‘packaging’

Cost (astimated): $400,000
Benefit: Increase sales

Offer free ice cream to all comsumers one days a years
Cost (astimated): $600,000
Benefit: Raise awareness of the company; good PR


III. Plan investment
Upgrade its
equipment and
fleet of trucks

Total cost is estimated
at $ 2,9 million
Export to China
and Russia

Increase its
advertising
budget


The reason
Reduce costs, increase productivity and product quality.
Nga and Russian is a potential market for development.
Expand the market and improve reputation for the company.
Increase distribution channels to increase sales.


r
u
o
g
n
i
n
e
t
s
i
l
r

o
f
h
c
u
m
y
r
e
v
!
n
o
Thank
i
t
a
t
n
e
s
e
r
p