Một số giải pháp hoàn thiện công tác quản trị nguồn lực doanh nghiệp bằng phần mềm của công ty cổ phần kinh đô đến năm 2016 và tầm nhìn đến năm 2020 e

Một số giải pháp hoàn thiện công tác quản trị nguồn lực doanh nghiệp
bằng phần mềm của công ty cổ phần Kinh Đô đến năm 2016 và tầm nhìn đến
năm 2020

I/Analysis of resource management situation of King Do
1/ Introduction
Kinh Do Joint Stock Company was formerly known as Kinh Do limited
construction and food processing company and was founded in 1993. At first, the
company is only a small factory with an area of about 100m2 with 70 workers and
invested 1.4 billion, specializing in the production and sale of snack - a new product to
consumers in the country at that time.
In 1994, the company increased the capital to 14 billion VND and imported
production line of snack which worth 750,000 USD from Japan. The success of King
Do cheap snacks with characteristic flavors which is suitable with the tastes of
domestic consumers has become an important step for the continued development of
the company.
In 1999, the company increased the capital to 40 billion VND, established
commercial centers Savico Capital in District I, Ho Chi Minh City, marking a new
development of Kinh Do business into other areas. The company first opened Bakery
system, starting a chain of candy stores from the north to the south in the future.
In 2002, Kinh Do Joint Stock Company was established with a capital of 150
billion VND, in which King Do food processing company contributes 50 billion VND.
On 12/12/2005, 25 million shares of Kinh Do are officially put into transaction for the
first time in Ho Chi Minh City Securities Trading Center.
On 07/2006, Kinh Do and food conglomerate Cadbury Schweppes officially
signed a business agreement. This is a preparation step of Kinh Do when Vietnam
joined AFTA and WTO.
After 20 years of operation and development, the capital and production scale
have continuously been growing. Up to now, King Do has become the leading
confectionery manufacturer in Vietnam.

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2/ Business situation of the company
At the end of the first half of 2009, Kinh Do gained 532.7 billion USD of net
revenue, an increase of 3.7% compared to the same period in 2008 due to the increase
of sales and some products. At the same time, the gross profit margin in the first six
months of 2009 also improved, reaching 25.2% compared with 23.5% in the first six
months of 2008, due to lower raw material costs and the company promotes
production of high margin products.

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Core business activities of Kinh Do are maintained steadily and the growth is
expected to be stronger in the coming years. Moon-cake is the product with high rate
of profit, and this would become the main product of the Kinh Do in the future.
Kinh Do office building which located at 141 Nguyen Du, Ho Chi Minh has
been completed and Hiep Binh Phuoc building projects can help King Do get about
200 billion of asset revaluation difference if the project is implemented.
In general, the production and sales of the Kinh Do are pretty good
Flows of cash
Profit before tax
Profit before changes

2007A
222,469
of 200,049

2008A

(61,689)
189,373

Q1-2009
21,697
45,172

1H-2009
107,102
(73,332)

current capital
Cash flow of business
(148.,742)
Cash flow of investment
(1,202,184
Cash flow of financial 1,830,538

386,959
(535,216)
(175,327)

83,594
(49,623)
(15,750)

(120,371)
207,034
(34,453)

activities
Cash flow in year
479,612
Cash and cash equivalents at 50,826

(323,630)
530,438

18,221
206,808

52,210
206,808

the beginning
Cash and cash equivalents at 530,438

206,808

225,029

259,018

Financial indicators
2007A
Growth of net profit (%)
22,4
Marginal rate of gross profit 26,2

2008A

18,3
25,4

1H-2009
3,7
25,2

2009F
10,0
25,7

(%)
Marginal rate of net profit 18,2

(5,9)

18,2

24,5

(%)
ROA (%)
ROE (%)
EPS (VND)
Growth of EPS (%)
BPS (VND)
Growth of BPS (%)

(2,9)
(4,1)

(1,494)
(131,3)
36,346
30,4

5,7
7,9
1,698
74,7
37,984
8,3

12
16,2
6,86
N/a
42,426
16,1

the end

7,3
9,1
4,769
(11,0)
52,202
167,6

3/ The situation
Kinh Do has formally applied the software of management system since 2003

to serve the sales management and production management. Functions of the software
are as follows:
Administration of purchase:

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• Preparation and approval of requisitions
• Support supplier selection and orders
• Record, monitor and control the entire implementation process to purchase goods,
pay for suppliers
• Track the progress of orders
• Subscribe to the time and place of delivery
• Analysis of changes in the purchase price over time
• Statistics group sales purchase details, products, suppliers.
Sales Management
• Record, monitor and control the entire sales process implementation, delivery of
distributors.
• Establish policies for the purchase price, discount and promotion
• Control the debt limit to allow the sale
• Have detailed sales reports by item, group of customers, each distributor and each
business area employees
Warehouse Management
• Record, monitor and control the entire in-and-out process of warehousing
• Control Inventory control quantity
• Manage inventory by items and groups
• Analysis of inventory age
•Determine the value of inventory in several different calculation methods
(weighted average, FIFO, LIFO, landing real name)
• Make reports of inventory and detail materials

Management of tools, instruments and fixed assets
• Record, monitor and control the entire management process of fixed asset and
tools
• Follow-up and implement depreciation calculations of fixed asset
• Establish criteria and cost objects for allocation
• Give out statistics and monitor the transferring and management of tools and
fixed assets between divisions
• Implement and control the allocation of the cost of tools and instruments.
Production Management:

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• Record and control the production planning
• Support the planning of materials for production
• Manage the production receipts and processes
• Monitor the implementation of the production planning and control of production
schedule
• Control the quality of raw materials and finished products in stock, for sale
• Monitor and analyze production costs
Management of debts, payables and receivables
• Record, track, and control the implementation of the debt management process
• Keep track with state liability for each subject and for each invoice
• Monitor the implementation of the debt limit
• Analyse the age of debt, monitor debt collection and debt payment
• Planning for debt collection, debt payment
• Report on the balance sheet as liabilities incurred liabilities, detailed books of
accounts
General Accounting
Keep track with accounting issues

Support the implementation of adjustment, allocation…in the form of accounts
Keep records of financial statements, business statement and money flows
4. SWOT analysis
a/ Strengths
- Have a strong information technology infrastructure
- Have highly qualified IT staff
- The staff and employees in other departments are capable of using ICT proficiently.
- Data of customers is always updated, customers are taken care well.
b/ Weaknesses
- Products are popular so the customers do not have to find out through the media
much.
- Infrastructure of equipments is still backward compared with foreign enterprises.
c/ Opportunities
-

The Internet and information technology industry have been developing
significantly, especially social networking sites. Promotional opportunities,

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looking for customers all over the world market with attractive payments are
opened to the Kinh Do.
d/ Challenges
- Rapid development of information technology requires constant upgrades
- Basing on the powerful development of IT, rivals also try to promote e-commerce.

5/ Comparison with three competitors
Ở Việt Nam hiện nay có thể thấy Kinh Đô đang có rất nhiều đối thủ cạnh tranh
trong ngành sản xuất và chế biến thực phẩm, đặc biệt là: Bibica, Hải Hà, Đồng Khánh

In Vietnam, Kinh Do has a lot of competitors in food processing industry,
especially: Bibica, Hai Ha, Dong Khanh.

Comparison
Investment capability

Kinh Do
High

Hai Ha
High

Dong Khang
Low

Bibica
Average

Updating from customers

10

8

6

8

Server

Yes

Yes

No

Yes

Website

Yes

Yes

Yes

Yes

Online Orders Yes

No

No

No

10

8

6

Yes

No

Yes

Content 10
Connection to Facebook Yes

III/ Some measures to complete the resource management using software
of King Do up to 2016 and vision to 2020
1/General targets
Improve the business processes, promote the control and ensure compliance in
the implementation process through software system of resource management (ERP)
Complete information administration via the support of ERP
Save time for all activities via the support of ERP

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2/Detailed targets
Complete the purchase process and ensure that the goods are purchased in
accordance with plan, in accordance with the approval of the Board of Directors.
Complete the sales process andensure goods supplied to customers in the best
way but still control the implementation of sales policy: price policy, debt limit,
promotion, primary bonus books ...
Improve the process of public debts and governance indicators liabilities to
ensure the accuracy of the debt from time to time and provide information on plans of

debt payment.
3/ Opinions for the completion of using software to manage the resources at
King Do from 2012 to 2016:
Opinions to develop measures to improve the resources management using
software are:
The measure must be consistent with the policy and strategy of growth
The measure must fit the criteria of innovation and enterprise restructuring.
Feasible measures, in accordance with the characteristics of business.
The measure is overall and can mobilize all resources towards the development
of business of the company
4/Recommended measures
Measure 1: Completing plans of sales, production and materials by using
software
For sales planning, ERP is based on past data to forecast sales, the business
department will combine these forecasts with market situation and orders of
distributors to set out sales planning.
Next, based on sales plans, inventory of finished goods and minimum level of
inventory, the system will calculate the number of required production. Then, ERP will
match the number of required production with production capacity of machinery and
equipment which have been defined in order to make production plan. The production
planning will includes all information of specific production quantity and production
time.

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Production plans, together with the raw materials level (bill of materials BOM) of each product has been defined, ERP will calculate the demand for raw
materials needed for production. Then, ERP will balance the amount of raw material
inventory and minimum inventory to give out materials plans. These plans determine
specific information of materials needed to be purchased, the quantity and the time of

distribution.

Measure 2: Completing purchase management by using software

Figure 3.1: Recommend process of purchasing in King Do
Measure 3: Completing sale management by using software

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Figure 3.2 Process of selling to distributors of King Do
Measure 4: Completing inventory management by using software
Manage inventory in lots for both raw materials and finished products. To
manage inventory in lots, the first step is to organize the inventory arrangement in lots.
In addition, on ERP, all activities of in-and-out warehouses must be determined
clearly. The effect of inventory management by lots is given as follows:
For raw materials, to know the inventory consignment, we will easily know the
expiration term use (Expried date) of the lot. This is important information that helps
administrators make priority for lots which are nearly expired. In addition, this
measure also helps provide information of storage time for each lot. Storage time
which is too long increases the cost of preservation and makes capital accumulated. In
fact, there are many materials which are "forgotten", some of these have been even
expired for 2 or 3 years when they are found. Thus, inventory management in lots will
limit this situation.
For finished products, we will easily know the expiration (Expried date) of the
lot. This is important information that helps administrators export lots which are nearly
expired. In addition, by managing information for each lot of goods for sale to
distributors, it is much easier to find out which distributors have bought low-quality

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lots. Since it is easy to implement remedial measures, such as product recall, or
destroy the product.
5/Perfomance
Board of directors needs to be more determined in implementing ERP because
the determination of them has big influence to the success of ERP application.
ERP implementation requires the coordination across the whole company and
the cooperation between many people in different positions in the company. Therefore,
the role of leadership in linking individuals is very crucial.
Leaders must constantly collect and assess information in order to recognize the
limitations, then to overcome difficulties in the process of ERP implementation. In
addition, leaders must always encourage employees, showing the interest and
responsibilities in the implementation of ERP to ensure objectives set out.
It is essential to enhance the autonomy of the management team to propose
solutions to improve the ERP application. Also, the company needs to organize the
training in order to improve the capacity of staff of the ERP implementation.

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CONCLUSION
In the competitive business environment today, using software to manage
resources and to improve competitiveness is essential.
Above analysis has systematized the content and the status of applying the
resource planning software in Kinh Do. The basic issues of effective application
include: standardization, business process improvement; process control production
and business activities of the business; management Completion (timeliness,
accuracy); Time saving for performing career in business. This does not make sense
for Kinh Do but also for other enterprises. In the near future, the company should have

a strategy to invest in human and material resources and have effective solutions to
improve and upgrade existing software of resource planning, contributing to improve
effective management and making King Do develop constantly.

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