Market Leader - Pre-inter - Edition 2 - powerpoint bài giảng (Unit 7-12)

UNIT 7:
MARKETING
G.A 16


Marketing is about:

- determining the value of
your product or service
- communicating that
information to customers.


What factors can help
marketing successful?



PPPP


LISTENING 1

4

1

2

3

4

3

2


Which “P” influences
you most when
buying things?


Work in pairs:


VOCABULARY

e e
a


VOCABULARY

e a iou
o i e
oo


VOCABULARY

au
i e
a

e
e


VOCABULARY

oe a
i ue
a e


VOCABULARY

a

ai

u e
a e


LET’S CHECK!

things that people buy
consumer goods
product range

sales figures


LET’S CHECK!
length of time
people continue to buy a product

sales forecast
advertising budget

product life cycle


LET’S CHECK!

description of
a typical customer
consumer behavior

consumer profile
consumer goods


LET’S CHECK!

an amount of money
for advertising during a period
advertising campaign

advertising budget

advertising agency


LET’S CHECK!
a group of customers of similar age,
income level and social group

market research
market segment
market share


LET’S CHECK!

how much a company thinks
it will sell in a period
sales forecast
sales figures
sales target


LET’S CHECK!

where and how people buy
things
consumer behavior
advertising agency

market segment

LISTENING SUCCESSFUL
:

MARKETING


PRE-LISTENING
What will you do

help
your company

develop?

to



FACTORS THAT CONTRIBUTE TO
SUCCESSFUL MARKETING ???


ANSWER THE QUESTIONS

to make it easier