Chiến lược phát triển nguồn nhân lực cho Công ty TNHH MTV Cao su Bình Phước đến năm 2025

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<b>QUAN TR!-QUAN LY </b>

CHIEN LI/0C PHAT TRIEN NGUON

NHAN LlJC CHO CONG TY TNHH MTV

CAO SU BINH PHlJOC DEN NAM 2025

<b>• v o THI HONG PHl/ONG </b>

T 6 M TAT:

Bai nghien eu"u nay nh^m phdn tich thifc trang ve nguon nhdn life, tren cd sd do de xud't chi6'n
lifdc vd chinh sdch phdt trien nguon nhdn lire den nam 2025 cho C6ng ty TNHH MTV Cao su
Binh Phu'dc den nam 2025. Du'a tr6n cdc mo hinh nghien ciJu ciing nhif m6t s5' nghidn cifu H§n quan
de'n chid'n lifdc phdt tri^n nguon nhan life, tac gia dp dung mo hinh nghien cu'u difa tren viec xde
<i>dinh stf mang, muc tieu, sau do phan tich moi tru'cfng ben trong di xac dinh diem manh va diem </i>
<i>yiu, phdn tich m6i trifdng bSn ngoai d^ xde dinh c(J hoi vd nguy cO. Tif phdn tich dilm manh, diem </i>
yeu, cd hoi va nguy cd, s^ dung ma tran SWOT de hinh thdnh va xdy difng chie'n lifdc. K6't qud
nghien cd'u cho thd'y can phai xay di/ng chie'n lu'dc phat trien nguon nhan life cho Cong ty den nam
2025 di/a vdo 4 chid'n lu'dc kinh doanh difdclifachon: (1) Chid'n lifdcmd rpng d^utu'sang cac ITnh
vifc khac, (2) Chie'n lu'dc md rpng thi trifdng tru'dng cung u'ng san pham, (3) Chie'n lifdc thu hiat lao
d6ng thong qua thu nhdp va cdc chd' dp phiic Idi, (4) Chie'n lifdc hen ket nang cao hieu qua hoat
<i>dong dau td. </i>

Ttf khoa: Chid'n lu'dc phdt trien, nguon nhdn life, Cong ty TNHH MTV Cao su Binh Phifdc.

1. D§t vdfn de

<i>Ngu^n nhdn \iic co chat lifdng la tien de, la cd </i>
sd quye't dinh sif thanh bai trong cong cupc xdy
di/ng va phat trie'n dd't nifdc noi chung vd hieu qua

kmh doanh cua doanh nghidp ndi rieng. De co cdi
nhin mang tinh bao quat va ddi han nhdm thifc hidn
cac muc tieu de ra, cung nhif chid'n lu'dc san xua't
kinh doanh cua Cong ty TNHH MTV Cao su Binh
Phifdc tnfdc sif canh tranh gay gat cua cdc cong ty
trong ciing nganh ngh^ tren dia ban ve nguon nhdn
life vd thu hut nguon nhdn life dap u'ng cdc nhu cau
ddi mdi va hpi nhdp, nghien ciJu difdc thifc hien
de tra Idi cho cac cau hdi nghien cu'u quan trpng
nhif sau: (1) Thu'c trang ve chd'i lifdng nguon nhdn

life cua cong ty hien nay nhu" thd' ndo? (2) Chid'n
lifdc ve cha't lifdng nguon nhdn lu'c dd'n ndm 2025
ra sao? (3) De dat cac muc tidu chid'n lifdc thi cong
ty cdn ldm gi?

2. Phdn tich

Phdt trien nguon nhdn life difdc xem xet trdn
hai mat chat va itfcfng. De eo nguon nhan life manh
ve so' lifdng va chat lifdng can phdi co chie'n lu'dc
phdt trien ngu6n nhdn liJc. Ti^ nhifng nghidn ciJu
trifdc day, tdc gia tie'p tuc nghien cu'u ve Chie'n
lu'dc phat trien nguon nhan lUc nhifng di sau vao
nghien cu'u Chie'n lUdc phdt trien nguon nhdn life
cho Cong ty TNHH MTV Cao su Binh Phu^dc de'n
nam 2025. Tdc gia siJ dung cac phu'dng phdp

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<b>TAP CHi CONG THtfUNG </b>

nghidn cu'u dinh tinh stf dung dtf lieu thtf cd'p ke't
hdp dff lieu sd ca'p du'dc thong ke, mo ta ttf bang
cdu hdi nghien ctfu tinh huong vd khao sdt de phan
tich danh gia cdc yen to nham xdy difng chie'n lu'dc
phdt trien nguon nhan Iffc.

<i><b>Hinh 1: Mo hinh nghien cGu xay difng </b></i>
<i><b>chien It/dc phat trien nguon nhdn lUc Cong </b></i>

<i><b>ty TNHH MTV Cao su Binh Phifdc </b></i>
Nhiem vu/sQ mgng

Phan tich moi
triJdng ben trong

Phan tich moi
trtidng ben ngoai

Xde djnh muc tieu phdt trien

Hinh thdnh chien laqc phdt triln cong ty

Xdy dang chien iuoc
phdt trien ngudn nhan iLfc

Can ctf vao ke't qud thu difdc ttf phdn tich ddnh
<i>gid cdc ye'u to' ben trong va bdn ngoai, tU do nit ra </i>
difdc nhffng diem manh, diem ye'u cung nhff nhan
bie't dffde cdc cd hpi va thach thffc dd'i vdi Cong ty
TNHH MTV Cao su Binh Phffdc. Tac gia tie'n hanh

xdy dffng ma Iran SWOT:

Sau khi hinh thanh cdc phffdng an chid'n Iffdc,
de giiip cho Cdng ly TNHH MTV Cao su Binh
Phffdc danh gid mtfc do ha'p ddn cua chung de
sap xe'p thff tff ffu tien thffc hien ne'u ngudn Iffe hi
han ehd'. De' thffc hidn cdng vide nay, tdc gia stf
dung ma Iran hoach dinh chie'n Iffdc cd kha nang
dinh Iffdng QSPM. Ma trdn ndy sff dung thdng tin
de' ddnh gid khach quan cac chie'n Iffdc da dffde
hinh thanh de chpn ra nhffng chid'n Iffdc phu hdp
nhat. Qua kd't qua phan tich, tac gia lffa chon 4
chid'n Iffdc phat trien nguon nhdn Iffc cho Cong
ty TNHH MTV Cao su Binh Phffdc nhff sau:

<i>*Chie'n lUdc md rpng hoat dong ddu td sang </i>
<i>cdc linh vdc khde: </i>

Trffdc tinh hinh trong nhtfng nam gan day gid

ban mu cao su lien tuc giam, anh hffdng nghidm
trpng de'n kd't qua hoat dong sdn xua't kinh doanh
cua Cdng ty, cd nhiJng nam Cong ty hoat ddng
cd lai ra't tha'p. Do do, ne'u Cdng ty chi ddn thuan
san xua't vd kinh doanh mdi ITnh vffc trdng, khai
thac vd che' bid'n mu khd'i cao su thi rat rui ro.
Ddng thdi dffde sff tao dieu kidn, quan tdm cua
<i>Tinh uy Binh Phffdc cha'p thudn cho Cdng ty din </i>
tff sang mdt so' ITnh vffc khac nhff Dff dn dffdng
Ddng Phu - Binh Dffdng, Dff dn Khu dd thi - Dich

vu - Cdng nghiep Dong Phu va Khu tdi dinh cif
phuc vu cho Dff dn dffdng Ddng Phu - Binh
Dffdng, Dff dn lien doanh khai thdc dd Tdn L|p,
Dff dn khai thac cat tai xd Tan Hiep, huyen Hdn
Quan, Dff an Khu dan cff - hanh chinh xa Tdn
Tid'n, Dff an khu dan cff xd Ddng Tam, Ddy 13
cdc ITnh vffc dau tff mang lai hidu qud kinh td'cao
trong tffdng lai.

Do vay de thffc hidn chie'n Iffdc ndy, Cdng ty
cin phai xdy dffng chid'n Iffdc phdt trid'n ngu6n
nhdn life, chu trong ctf lanh dao tham gia khda
<i>hpc ngan han ve ITnh vffc diu Iff, cac cdng vide </i>
thffc hidn dff an de dam bdo cdng tdc dieu hdnh
hidu qua. Dong thdi, tuye'n dung thdm nhan stf
<i>cd chuydn mdn ve viec thffc hidn dd an cho </i>
phdng Xay dffng cd ban, ctf nhan vidn phdng Xdy
<i>dffng cd ban di hpc cac khda hpc ngan han cic </i>
chuyen nganh hdn quan dd'n viec thffc hidn dtf
dn, luyen dung hoac thud chuydn gia tff vd'n.

<i>* Chidn luac md rdng thi trUdng cung dng sdn </i>
<i>phdm: </i>

Cdng ty cd san phd'm mu khoi SVR 3L dtfdc
cdc dd'i tdc mua hang nhan xet va ddnh gid cao
ve chat Iffdng san phd^m. Tuy nhidn, cdc doi t^c
cua Cdng ty chi Id khdch hdng ndi dia vd hp mua
cung chu yd'u xud't qua Trung Qud'c, cho nen gii
bdn sdn pham dau ra khdng cao nhff ciia mdt so

cdng ty cao su khac tren dia ban. San pham cua
Cdng ty mac dii dep nhffng chffa ddp ffng dffcfc
cdc tidu chuan nha't dinh dd' xud't qua thi trffdng
nffde ngoai. Do dd, dd' ddm bao sff bin vffng trong
ITnh vffc kinh doanh cao su, doi hdi Cdng ty phdi
xdy dffng thffdng hidu sdn phd'm. Dd' thffc hidn
chie'n Iffdc ndy, Cdng ly c^n xay dffng chien Iff^c
phdt trie'n ngudn nhdn Iffc tdp trung chu trpng
viec ctf lanh dao vd nhan vien phu trdeh bp phan

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<b>qUAN TRj - qUAN IV </b>

<b>M a tran SWOT </b>

<b>Ma tr^n SWOT </b>

<b>Diem m^nh (S): </b>
1. Sy phu hdp v l CO cau theo gidi tinli, bd
ph^n, trinh dd chuyen mdn va dp tudi ngudn
nhdn ii/c, cd cau theo tham nien, bac tho
2. Sy phil hpp ve bd tri cdng viec phu hdp
vdi ndng itfc, trinh dp chuyen mdn
3. Chinh sach dao tao va phat trien nguon
nhan iiic

4. Cd hdi thang tien

5. Sd md rpng hoat ddng dau tif sang mot so
nganh nghe khac

6. Ndng sudt che bien mu cao su theo cdng
suat Nha may

<b>Diem yeu (W): </b>
<b>1. Sir chua phu hdp ve sd lupng </b>
<i>2. Sff chffa phu hop v§ cdng tac tuyen dung </i>
<b>lao ddng </b>

3. Ngudn luc tai chinh cua Cdng ty
4 Thu nhap cua ngudi lao dpng
5.Cac che dd phuc Ipi

Co hdi (0):

1, SU thuan Idi ve vi tri dia ly, khi hau,
dan sd.

2. Sy hd'trp, quan tam cua Tinh uy
Binh Phudc

3. Dieu kien kinh te chinh trj on dmh
4. Cac tieu chi, cac van ban chinh
sach trong ITnh vdc hoat ddng
5. Sy tao dieu kien ciia chinh quyen,
dja phuong

6. Chinh sach ty gia, thue, chinh sach
xuat khau

7. Mang ludi cdng nghe thdng tin.

truyen thdng

8, SUc cgnh tranh quoc te
<b>Phdi hdp S-0 </b>
1. Chien luoc nang cao nang suat che
bien mil cao su tai Nha may (SI, S2,
86, 0 1 , 02, 03, 04, 05, 06, 07, 08)
2. Chid'n lUOc md rdng hoat ddng dau
tu sang cdc ITnh vUc khac (SI, S2, S3,
3 4 , 5 5 , 0 1 , 0 2 , 0 3 , 0 4 , 0 5 )

<b>Phdi hpp W-0 </b>
1. Chien Iffpc thu hut lao ddng thdng
qua thu nhap va cdc che dp phuc Idi
(Wl, W4, W5. 0 1 , 02, 03, 04, 0 5 ,
06, 07, 08)

2. Chien luoc nang cao cdng tac tuyen
dung lao ddng (W2, 0 1 , 02, 03, 04,
05, 06. 07, 08)

<b>Nguy cd (T): </b>
1 ,Ap luc canh tranh thu hut
lao dpng trong dja ban
2. Ap lye tu nha cung cap
nguyen vat lieu dau vao
3. Ap Iffc canh tranh gay gat
gitfa cac cdng ty cao su trong
dia ban

4. Sy bien dpng gia ban mu
dau ra lien tuc giam

<b>Phdi hdp S-T </b>
1. Chien lupc giQ chan ngudi
lao ddng thdng qua bo tri
cdng viec, chinh sach ddo tao
va phat tnen, cd hpi thang tien
(S1,S2, S3, S4, S5, S6,T1,
T3).

2. Chien lupc md rdng thj
trudng cung Ong san pham
(S1,S2,S3,S4,S6,T4}

<b>Phdi hdp W-T </b>
1. Chien lUdc giam chi phi
nguyen vat lieu dau vao
(W3, T2)

2. Chien iffdc lien ket nang
cao hieu qua hoat dpng dau
tff(W3.T1.T2,T3,T4,T5)

ban hang tham gia cac khda hpc lidn quan de'n
cac nghidp vu kinh doanh xud't khau, hpc hdi kinh
nghidm tff cac cdng ty cao su khac tren dia ban.
Ddng thdi vdi dpi ngu nhan vidn phong Kd' hoach
dau tff chffa cd nhilu kinh nghidm ban hdng,
chuyen mdn kinh doanh xua't kh^u chffa dam bao

thi Cdng ty can tuyen them nhdn sff cho bp phdn

nay de phuc vu chie'n Iffdc md rdng thi trffdng
cung ffng sdn phd'm, nghien ctfu quy trinh dd' chu
trpng xdy dffng thffdng hieu san pham, tuyen
dung them nhdn vien vd thue chuyen gia tff vd'n.

<i>*Chien Itidc thu hiit lao dong thdng qua thu </i>
<i>nhdp ^d cdc che'dd phuc lai: </i>

Trffdc tinh hinh thie'u hut lao dpng trong nhtfng

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<b>TAP CHJ CONG THtfKNG </b>

nam gan ddy Id mdt khd khdn rd't Idn anh hffdng
de'n tinh hinh san xud't kinh doanh cua Cdng ty, do
dac diem la tren dia bdn cd khd nhieu khu cdng
nghiep dffde dffa vdo hoat dpng nhff khu cdng
nghiep Bac Ddng Phu, Khu cdng nghidp Nam
Dong Phu, Khu cdng nghiep Dong Xodi 1, Khu
cdng nghidp Dong Xoai 2, Khu cdng nghiep
Dong Xodi 3 vdi quy md Idn, ndn dd' canh tranh
lao ddng ddi hdi Cdng ty phai cd chie'n Iffdc cu
the' de thu hut lao ddng la dilu cin thie't.

De thffc hidn chid'n Iffdc nay, Cong ty can thffc
hidn chie'n Iffdc phat trie'n ngudn nhdn Iffc nhff sau:
Xdy dffng lai chinh sach tien Iffdng cho phu hdp
hdn va tdng tinh canh tranh hdn, quan tdm xay
dffng nha tap the', to' chtfc cac phong trao van hda

van nghe - the' due the' thao de ddng vien tinh thdn
cho ngffdi lao dpng giup hp lam vide hdng say hdn.
Can cd chinh sach dai ngd, thu hut nhan tai.

<i>*Chie'n lUdc lien ket ndng cao hieu qud hoqt </i>
<i>ddng ddu tii: </i>

Hien nay, Cdng ty dang tap trung dau tff nhieu
dff an Idn, cdc dff dn rd't cd gid tri vd cd khd nang
mang lai Idi nhuan rat cao trong tffdng lai, cac dff
an that sff rd't tiem nang. Ddy cung !a mat ndi trdi
cua Cdng ty, dang hffa hen nhilu chieu hffdng
thudn Idi trong cac nam tdi. Tuy nhidn, de' thffc
hien cdc dff an tren thi Cdng ty khdng dap tfng
noi ve mat tdi chinh. Dong thdi, ddy cffng Id giai
doan dau Cdng ty chuyen hffdng sang ITnh vffc
dau tff cdc dff an nen mat kinh nghiem thffc hien
chffa cao. VI vdy, Cdng ty ndn dffa ra chie'n Iffdc
lidn ke't de nang cao hidu qua diu tff vdi cdc ddn
vi kinh te'khde cd kinh nghiem hdn, hoac hdp tdc

thdm vdi mdt sd' ddn vi kinh te' de ndng cad hidu
qua dau tff, phdn tdn rui ro.

Do vay de thffc hidn chid'n Iffde nay, Cdng ty
can xdy dtfng chie'n Iffdc phdt trid'n ngudn nh§n
Iffc nhff dffa can bd di tdp hud'n cdc ky nang v^
trinh dd ve ITnh vffc lidn kd't ddu tff de tinh loan
<b>va chud'n hi lffa chpn cdc phffdng dn lien ke't, </b>
dong thdi lffa chon phii hdp nhtfng nhd diu tff lien

ket du nang Iffc thi hieu qud lidn kd't dau tff se
cao hdn. Dong thdi, thud chuydn gia tff va'n sdu
ITnh vffc dau tff hoac tuyd'n dung nhtfng chuydn
<b>gia dam nhan cdng vide thude ITnh vffc diu tff tai </b>
Cdng ty.

<b>3. Ke't luan va ham y chinh sach </b>
Cling vdi nhieu nganh nghe trong nffde, ti^
nam 2013 dd'n nay, nganh Cao su Viet Nam chiu
tdc ddng tidu cffc iff nhtfng khd khan do khung
hodng kinh td' thd' gidi va khu vffc. Ben canh dd,
sff sut giam gid mulien tuc ttf nam 2013 den nay
khie^n cho hoat dpng san xud't kinh doanh cua
ngdnh gap nhieu trd ngai. D l vffdt qua giai doan
khd khdn ndy, budc Cdng ty khdng ngtfng diu ttf
mpi ngudn Iffc v l vd'n, trang thie't bi, con ngffdi,
de' nang cao hieu qua kinh doanh. Trong dd dau
tff phdt trien ngudn nhan Iffc dffde xem nhff la mot
trong nhffng gidi phap tdng the, giai phap canh
tranh hang diu de tao ra dpi ngu lao dpng diip
tfng du trinh do, kid'n thffc, ky nang can thid't de
ldm chu cdng nghd hidn dai, phuc vu sdn xuat
kinh doanh, d'n dinh vide lam, thu nhdp, mdi
trffdng lam viec cho ngffdi lao ddng, tap trung vdo
viec tich cffc tfng dung khoa hpc cdng nghd vdo
<b>san xua't • </b>

<b>TAI LIEU THAM KHAO: </b>

<i>1. Vd Thdnh Chdu (2014). Chii'n luac phdt trien ngudn nhdn luc cho Cdng ly Cdng trinh dd thi thdnh phd Bd Ria </i>

<i>de'n ndm 2020. Luan vdn thac sy, Dai hpc Cong nghi TP. Hd Chi Minh. </i>

<i>2. Trdn Hdi Nam (2014). Chie'n luac phdt tnen ngudn nhdn luc eua Cong ty Co phdn Ddng Tdm Long An den nam </i>
<i>2020, Luan vdn thac sy, Dai hoc Cdng nghe Thdnh phd Ho Chi Minh. </i>

<i>3. PGS.TS.Trdn Kim Dung (2011), Qudn tri nguon nhdn luc, Nhd xudt bdn Tong hap TP Ho Chi Minh. </i>
<i>4. Susan Dunn. (2003), "The Top Ten Things Employees Say They Want & How Managers Miss the Mark by Low </i>
<i>Emotional Intelligence". The EQ Coach. </i>

<i>5. </i>

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<b>QUANTRI-qUANLY </b>

<b>Ngay nhdn bai: 6/8/2018 </b>

<b>Ngay phan bien danh gia va s^a chfl'a: 16/8/2018 </b>
<b>Ngay chdfp nh$n dang bai: 26/8/2018 </b>
<i>Thdng tin tdc gid: </i>

<b>VO THJ HONG PHI/0NG </b>

<b>Cdng ty TNHH MTV Cao su Binh Phufdc </b>

HUMAN RESOURCES DEVELOPMENT STRATEGY BY 2025

FOR BINH PHUOC RUBBE ONE-MEMBER COMPANY LIMITED

<b>• VO THI HONG PHUONG </b>

Binh Phuoc Rubber One-member Company Limited

<b>ABSTRACT: </b>

This paper is to analyze the current status of human resources to map out the human resource
development strategy and policy by 2025 for Binh Phuoc Rubber One-member Company
Limited. Based on research models and several researches related to human resource
development strategies, the author used a research model based on defining missions and goals,
then, analyzing the internal environment to identify strengths and weaknesses, analyzing the
external environment lo identify opportunities and threats. By analyzing strengths, weaknesses,
opportunities and threats, the SWOT matrix was implemented to develop strategies. The
researchs results show that it is necessary to develop a human resource development strategy by
2025 for the company based on four selected business strategies including (1) Strategy of
expanding business to other fields, (2) Strategy of expanding market, (3) Strategy of attracting
labours through offering salaries and welfare regimes and (4) Strategy of cooperating to
improve investment performance.

<b>Keywords: Development strategy, human resource, Binh Phuoc Rubber One-member </b>
Company Limited.

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