Capstone presentation_ Le Thi Hoang Trinh_AEnT122WSB6

AEn-T122WSB-6

CAPSTONE
PROJECT
By Le Thi Hoang Trinh


QUIZZES


GROUP ESSAY

Topic: Some companies believe that social media marketing strategies should be prioritized.
In addition, social media allows businesses to improve the quality
of their products effectively through the feedback received from
customers’ experiences. Foundations of Social Media Marketing
article examines that over 15,000,000 tourist-created reviews,
images, and comments about every single hotel, restaurant, and
holiday destination have been released on a reliable online forum
called Tripad.visor.com and read by a large number of travelers
(Constantinides, 2014). Therefore, it is extremely crucial for
enterprises to ensure and enhance their quality items and services
from customer’s feedback, rather than virtual images posted on
the web sites since customers might easily discover the truth by
reading several reviews on such web blogs and online forums (cited
by Constantinides, 2014). Another example that could be taken is
that by using the “best car manufacturer in 2012” award, Kia
Motors has been successful in promoting their brand ( Kia Motors
2014, as cited by Filieri, 2015). It is due to the fact that Kia Motors
allows consumers to leave comments on their websites to criticize
the quality of their products ( Kia Motors 2014, as cited by Filieri,

2015). Similarly, companies might find suitable solutions to
improve products through such customers’ feedback.


GROUP ESSAY


POSTER


DEBATE

TOPIC: Plastic should be banned


INDIVIDUAL ESSAY


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