Đè tài báo cáo: “ Phân tích nội dung của kiểm soát kênh phân phối. Trình bày tiêu chuẩn đánh giá các thành viên kênh phân phối của công ty cổ phần sữa Việt Nam ( Vinamilk)” ppsx

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)jYD#D+67Š{u"4",#YZ#%0h"&7
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1.1.2.2.Các trung gian marketing.
* Trung gian thương mại
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2E5<?<E5<F/+
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1.2.1.1 Các nhân tố ảnh hưởng tới phạm vi và tần suất của các đánh giá
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b.T7m quan tr8ng c9a các thành viên kênh
 6Dju"xxjj)/$%a`"%,"##%y
0#1(&(v'`"%,a#Zju"x!\%
1,"##%+v1-2#$%2#.,(,Y•#)‡" 
,\])10 #$%1(&(+6!‡ ju"x
],%,Y•# jYg#$%v#`"%#Y•)
)*40Y%,%0#/i104.0$1h1(&(.1-
a"#x) 0Y•#!".x0'!Y%j)/0]5#,Y•#
("!w#"*w#+8#Yg ju"x*)u!w#5#ˆ%#
‹$%-0',%,Y•#)4Dj)/1|!\%1

ˆ%#220 i)0' “7,xz&*Yg##$%v-a
v'|4\7 0#Z 1h#Y•"2.+
c.Bản chất sản ph;m
8-"#j)/#)[)-)10##D+6
!‡ju"x&*Yg#Dj)/#,0Z1x)0~z
b

!1‡%"#yv'i)!57"Y•#u".(Y5#
•[0#1($%&(+
…&y1($%&())* .v0{
h1)[)0~z!1‡%"#}[0 %yv'0Yg
ju"xuu’/i,(#(""/, #,†(`"%
0'0jj"4",Y•#+
(10v&))*5#j)/v#,0Z1,x%y
00Yg%.x0 0Z#,(#‹v4`"%,a#1D#Y•j
u"x40#0 #$%1(&( ,x||y0…7
]"0Z0…#$.z+
d.Số lư=ng thành viên kênh
6Dju"xˆ!‡#7*#))*, #,†y0#
1(&(v'!\1!%*7•+ax.4]ˆ!‡#
 `",-0#||Z|5#1(v!%*
1Yg`"0[+”\&y5#ju"xˆ!‡#7*#
))*a%i,%*`"%717…•$%a1D
1(&(4#!57")’)0#
0 #,!7$%1(&(+@0#1($%
&(0Ygju"xˆ!‡#v'%^!#!w&2#
7,•,#,#\]+
%!#0#))*'"7‡("$%ju"x
 –##„)`"j!".,-0 #7•$%
))*0%#j)/$%2#.

–# [•##„)`"jv)
j71YZ#%$%‚#0 #$%#Y•))*+
 =#0#04"(y•j \#Y•#u".(
0 ###.$%1(&(!\%1(""/Yg#
—

Yg#$%1(&(0Yg)j,#
)#"#x)!57"zj0#.4
0]+
 =#0#%[%0Yg\7•0# &j
•#[#$%))*1DY}#$%ju"x%.
(""/0†]i)04",%‹0!7ju"0v+
@])i[%, #Z1`",-0#3#g)yvY•#
(`"%D *(""/&(Yg#+
1.2.1.2. Kiểm tra hoạt động của các thành viên kênh
E',%0 #$%1(&(%#ƒFYD%"
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'7 #1(&([#1D(""/+
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a. Phân chia các đánh giá hoạt động
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9<:0 #

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C6x0h4uu’
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c. Các tiêu chu;n đa phương đư=c kết h=p chính th4c

 \0#%[ˆ!‡#(""/0%)YZ#
)’)#Y•`"j&(0#0 #%#0Yg#"#
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a. Những trường hợp điều chỉnh kênh
<B
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b. Các dạng điều chỉnh kênh
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