tiểu luận môn phương pháp nghiên cứu khoa học lý do chọn trường đại học ngoài công lập của sinh viên tại tp hồ chí minh

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 
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! " #
$%&' 

"($
"#)&
 *+, /01023./04,
056 *7
"89*:7
05; *7<:7=7<:>
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9?0@A.0BC0D./:<.E67<:F
"
:+GHI&' +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++:
7+J K&' ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++:
F+& &' +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7
L+M&' *+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7
>+$'HI$"#+++++++++++++++++++F
N+%"( OP++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++Q
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 !""#$%&'#()*+,-%.
/0"#1%21(3#45.%-4%&(6#7897.:;'9%&(6#4
<*=
>?##$@7ABC%D
Q+%&' ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++:7
!.%.#$7E%2/
 !.%.#$7E(F#G
 !.%.H1#$%IG

  !.%.#$2%$G
 /J(K#LLMI:;N
R+PH )" #S+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++:N
T+! ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++:Q
:<+J&' +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++:R
::+"U V++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++:T
! " #$%&'  W7
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O!+L-P2QR SG>%&(6#789#'+0#TL%&1()
!&'#%&"%5U<V%&(6#+5L18%&*)*+8%&*)
%&(6#0#TL!W%&(6##'+0#TL1()X./Y<-(F#
%&(6#789Z'7RL[8%&&C%)
O<-%&(6#%5.<0#74X%V%&'#7R<-(F#%&(6#
%&(6#78%X%*+0#78%(<
4./:*0X./YZ[XC\2]./^_C`0aCAZbCbcd.[A.0`D`C\2]./_A0e`/,-A
`f./gh9C_A+7<:<=7<:7
7<:< 7<:: 7<:7
\-%&(6#78%X%%5U< >  /
\-%&(6#0#78%X%%5U< ] G 
(Nguồn: Bộ Giáo dục và Đào tạo năm 2013)
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*+i%V ;/jL
! " #$%&'  W7
1#d#<1b%Q)7h5C%V8d`%$M41#%.L%k„#
7E4%&(K#7z58B~dRZ\[&76%-#%&(6#w3()%+
d%%&'#N#.%1%[R4%&(K#7^#7y+5`7h5<[%h
7.%&(6#wp#7(F%U&ˆ%&'#`0A•.g2k`90DCC\Ad.7<::€
7<7<*l7(F!4%()#2L4L;5%#+5/SS n V%&'#7R&ˆq!&U
2<k%U7U}%&F'K<3Z789V;85#A*+Lt%0#
wV%&().%*A7C%7V%.*+*-*5rgH%V<[%h7.%&(6#
w7~7(F%U7T‚%%&'#"bhC_A0e`n•;^2k`‚bX`0~AC0f./ub;
./-c:RƒNƒ7<:7n-^t^2k`|;.0 0+
\[L%%&U4%&(6#w+%C%5.VLvFL*)k%L%%&UA
#';kR#A+57~7(F$#&ˆ&+#3A-#RA#'
;kL%%&U%&%.#)KIV+,-R7.Y<*9789wV
3Q5<'<-+5+KGnYJ`)%&(6#%-%*+t%.#4Q‰p#+
%&(6#wh5R%U'+L(K#7z5HT%A#';k789$0#d%
#h<+()+'R%U#.%7(FUR#L%%&U7+'%8'78
9%"0#u+'+L%%&U#';k130#TL|w@!&`
P#,hƒ4%ELd%&(6#89V'7„##'+0#TLD
!f'%-#4xd';k*++'%8'm n/V%""%5U<4
%&(6#89#'+0#TL%8!JQ
 &
S

7<:< 7<:: 7<:7
0@
[A.0
Cbcd
.
68A
0„
^_A
0e`
0a
CAZb
ag„
0@
[A.0
Cbcd
.
68A
0„
^_A
0e`
0a
CAZb
ag„
0@
[A.0
Cbcd
.
68A
0„
^_A

0e`
0a
CAZb
ag„
*+i%V ;/j>
! " #$%&'  W7
 !&(6#89ŠJ! ]>> / n >Y >/ / n 
Y
=/ =nn /Y
!&(6#  8  9  '
\f
 ] /nn ==Y >> /nn 
Y
>n= nnn nY
/ !&(6#89,-%.
P#x+#
 Gnn ]Y G] nn  /
Y
]= nn ]Y
> !&(6#89?%.
O!+2 !+L-
P2Q
]> >nn Y /> Gnn ]Y >> Gn /]Y
G !&(6#  8  9  ?‰
%T%0##!+
L-P2Q
= nn /G
Y
 ] / nn ]GY /G> /Gnn n
Y

 !&(6#8 9  #'8
#N!9!+L-
P2Q
>> >nn 
Y
> >nn n
Y
G// Gnn n
Y
 !&(6#  8  9  bm
.
G= nn G>Y G nnn GY
] !&(6#  8  9  bm
w#
/] >Gn /n
Y
/n=/ >Gn  
Y
/ > nnn 
Y
= !&(6#  8  9  0#
#\+u
] nn n
Y
] nn 
Y
 ] nnn /Y
n !&(6#  8  9  0#
#%0#%E
n> >Gn /Y >> >Gn = Y ]n >nn >GY

 !&(6#  8  9  v#
b(K#
>> Gnn =Y n] Gnn >
Y
 !&(6#89,-%.
\+u
=G Gnn /=Y ] >nn Y G] /nn =Y
0h.}…C*Qua các thông tin thứ cấp trên, chúng ta thấy hiện tượng các trường đại
học ngoài công lập đang rất khó khăn trong vấn đề tuyển sinh là có thật. Các yếu tố
*+i%V ;/jN
! " #$%&'  W7
thuộc về đặc điểm của trường như cơ sở vật chất, đội ngũ giảng viên, hoạt động
truyền thông, học phí,…là những yếu tố liên quan đến việc trường có tuyển sinh
được hay không? Ngoài ra, chính sách của nhà nước cũng là yếu tố ảnh hưởng
không nhỏ đến sự phát triển của các trường ngoài công lập. Như vậy, việc nghiên
cứu sâu các yếu tố thuộc về nhà trường trong đề tài này là hết sức cấp thiết đối với
các trường đại học ngoài công lập để tuyển sinh đạt hiệu quả.
( )*+&, 
6.1 Các khái niệm liên quan:
• A.0nAZ.*
w+N##(69%TL%8%&(6#789V'7„#a7R97(F%&5A78%
.%$H+H1*Ad%#+#AVzHE'0#*<+54997(F
B~d0#TN#H_#CL78%7(F%&'#%&"9@‹Lf;D
• \2].//,-A`f./gh9*
w+%&(6#789;hTL*+%(%kV+'8"%&(6#;'d%h'g
d%Rh%+TL*+%[7`%(%&(6#+5E<[1:4xd'
;k*+Œ+'%8'VWHh;h%XV%+L-%&[%d%&#(K#K%&(6#7g%
%&k<3!&(6##'+0#TL0#H'#P%&(6#()#'+@*-7`%(()
#'+D7#'8%7d#%8b%(Wikleaks)
• D`c•bCXC0b~`nm.0-C\2]./*

x'#P5.%-%d*A7g7UV%&5A%0#4%&(6#(*E%&24
%&(6#V;%.#V'8%7d#%&5A%0#V1#'VK<3*T%C%4%&(6#V7d
#p#1#*V9L2V.7d}%&F%+2V9Ht#V(K#%&"7+'%8'VKd
*+%-%#LV7UzVj
6.2 Tnh hnh nghiên cu trong nưc v Qu!c t":
 A„C;6*
*+i%V ;/jQ
! " #$%&'  W7
o #5•$#€@ nn>DV'&_#Qd%B%.%&'#9#+#AV
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%&(6#789
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7+'%8'•5.%-*A7g7U4%&(6#789•5.%-*A1m#7L$#<['#
7F<&%&(6#•5.%-*AN#}[#'%.L4%&(6#789@%&5A
%0#D*+5.%-*A;%.#4%&(6#789
 ‚bX`C•
o LŽ•'&_#5.%--7E4%&(6#789(9L2V
*E%&27E:V2<}%&F*AL250%&(6#:%^B<…R1(3#7.
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o x&<*+d#<[@7(F%&2H3!&`bm,2*+'+'!@ nn
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p#+N#5.%-1(3#7.:;'9%&(6#4<*
o x&<*+d#<[@7(F%&2H3!&`bm,2*+'+'!@ nn
Ž/•DV'&_#q%W9r7`*+'V7Uz4%&(6#+N#5.%-1(3#
7.:;'9%&(6#4<*
o !f'Hf&*+w<@7(F%&2H3x&<Ž]•DV<['#7F*AK

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%(K#p#+d%%&'#N#5.%-1(3#7.5.%7E9%&(6#
4<*
o ‹<H&*+d#<[Žn•u'&_#Kd.7(F*+
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o <<*+d#<[7~X&&_#5.%-(;%.#*+*E%&24
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@<<*+d#<[V nn]D
*+i%V ;/jR
! " #$%&'  W7
o !&'#d%#$@‹#f&*+Š&;V nn=DB.L8#5.%-
%&9#C%+L2#';kV#%&E4#';kV(K#%&"7+'%8'V#
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o 'fV*+d#<[@ nn/D7~X&&_#5.%-%&9#C%%&'##
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789
6.3 Các mô hnh giải thích ảnh hưởng của các y"u t! của trường đại học
đ"n lý do chọn trường của sinh viên:
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;'9%&(6#%(4<*
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*+<%-%#LVK<3*T%C%4%&(6#+N#5.%-%&9#C%%&'#<[
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*+d#<[V@===D•c'<“*+d#<[@ nn]D
*+i%V ;/j:<
R9
9L2
bE%&24%&(6#
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9Ht#

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,1#H
K<3*T%C%
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x8HiS†
w:;'9%&(6#78
9
! " #$%&'  W7
5%24%&(6#789p#+d%5.%-1(3#87.<[[9%&(6#
'7„#V7897(FU%&H3w5*+Q#&f@=]D•Q&L5@=]D•?f#@ nnD
‹fHH@==/D••'<fL@==]D'&_#L2'*9R1(3#)%&'#:
;'[9%&(6#789w%%f@=] D•Q<@=]/D••<'@=]D'&_#V*}%&F
%+24%&(6#@•#19L2V9Ht#D<…R1m#+'A9<
TL9%&'#%&(6#789K5.%-
J<'@=]D7~U%&%7d#4Kd*+*+4R*):
;'[9%&(6#789*+%C5&_#Kd*++5.%-;[H'8…C%7.:
;'9%&(6#789!&'#d%#$@\f*f&==]&*+Q'5 nn/Dp#
B7E*+H''d%#N%W*+4<*%-%#L<…:;'<*
<…9%&(6#7897R
b%&(6#%t$'9<%m0*VK<34%&(6#789p#&C%
%&9#%&'#%&"[9%&(6#789(#T4'<<f&@==nD•\f*f&
@== D9.%T&_#V5.%m49<%8%&(6#789p#%5.%
Lk9#;*+'%&(6#7897R
Qg%V'8%7d#%.L%EV%&5A%0#V1#'%&H'*+%&5A"
p#+d%5.%-%&9#%7d#7.<[[9%&(6#78949<A+
#$#$H.+5*+%C5R1(3#&C%87.:;'#;*+'%&(6#
789
'<<f&@==nDp#7~U%&1(3#41#'%&[9<*
789*+%C5&_#1#'7+L%%*+%&5A"#^L%&(6#Bh5;[#d%

"1%-%VBh5;[#%(K#8%&'#<*V#^L%m#1m#9%&(6#78
97R
6.4 Khung nghiên cu (đề xuất)
5.%-1(3#7.:;'9%&(6#789w4<*
*+i%V ;/j::
! " #$%&'  W7
/ )"
J(K#LL#$7(F%[%0# H()2#$<K
HdH'#P#$7E%2*)|#P7L[A.0nAZ.+<*7#9
%8%&(6#789#'+0#TL%&7EH+!JQ7UH.%%7d4<*
7.N##$2?.%1#$<KHd+5#^L
%.%TL0#kL{#*C2%$x()#$2%$.%.L7(F%.
+ #7'87'8+#$%I%&|{@><[A.0nAZ.D_
L%&N#<<R%4H1#h{7'8 +#$2%$7(F
%.+#5<H1#h{7(FX<I%l.%1#$%IVH()
+5<…L{#*CFN<[A.0nAZ.
\L{#*C<…%.+TL;NV;v#\J\\ nBI:*+%-#
!&K<3.%1+5V^#%<…BfB‚%5.%-+'%7d#8C%7.:;'
[9%&(6#789#'+0#TL4<*!l7RV7(&d%<-.#E
7-*)%&(6#789#'+0#TL_1%'8%7d#%5U<*+
5.%-dHd49
*+i%V ;/j:7
bE%&24%&(6#
(K#%&"7+'%8'
}%&F%+2
Kd*+
Uz
Z%.#4%&(6#
!X9
K<3*T%C%

9L2
,1#H
!(*C%5U<
w:;'9%&(6#78
9w
! " #$%&'  W7
7.1 Thi"t k" nghiên cu định tính
• w'8"#$#$%(F#*+E<I
• M7E50|
+ J(K#LLC5|LB<C%@9|'%D
+ ?2%()| ><*7#9%8%&(6#78
9#'+0#TL%8!JQ@ <*S%&(6#D
• J(K#LL%%TL;N7E%2J{#*C%570
• d;#7UBh5;[#H1#h{7E%2@LC%&^D
+ 1C\@`z;C\2]./
- `%&#%h
- !T%'78
- s
+ 023./C\o.0^-,C_,
- ;8#VA#+#A
- A7+'%8'
- !6#7+'%8''8%
- !2X
”;.0CA•./xbcC@.y`z;C\2]./
- !&(6#RHA;+5E<I
- !`505%2
- !(K#t%.#
- C%(F#7+'%8'71H1'
•3[‡nhC`0{C
- 78V%'#%

- Ju#9%&#HE58
*+i%V ;/j:F
! " #$%&'  W7
- !#V7`574L(K#%9%TL
•e`90@
- JvFL*)7A%.
- .%0#%m#9L2
- '1%0#H-&ˆ&+#V0#L%<
•0@.0[D`00ŽC\kC-A`0@.0
- .7d•#19L2
- .7d9Ht#
•30~AnA„`g-6
- \%-%#LR*+#5
- Z•B*
- !WR*+'
•Ad6`0b•.
- Uz%CL
- UzH_#7U<+4xd
••g„`0eA
- !W9%CL
- Kd7T*+'%&(6#'
•,_C^~./ub4./|D
- J•V,1#'%&%&5A"
- J•V,1#'%&H'V%8L2
- J•V,1#'%&%f&f%’fHV8#B~d
- '8%7d#%+%&F
- !t$(K#%&"%8%&(6#CL/
•,_C^~./C2n{.Cbcd.[A.0
- !(*C%5U<'f
*+i%V ;/j:L

! " #$%&'  W7
- !(*C%5U<%&%&5A"
- !(*C%5U<V()##L%8%&(6#CL/
- !(*C%5U<V()##L%&H'
• 97-%(F#L{#*C
• \+#97-%(F#L{#*C
• M7E<*7#9%8%&(6#789#'+0#TL
• ?*[7E:7A%&!JP2Q
• J{#*C*h<[4R#$
• x1#h{7E%2%f'Jkk
7.2 Thi"t k" nghiên cu định lượng
/ 012342567780197:;<30=
- ,50|Gn <* 7#9%8%&(6#789#'+0#TL
J(K#LL9|LB<C%@9|'%D
- -%(F#L{#*C+<*7#9%8 %&(6#789#'+0#TL
%&7EH+!JQ
- J(K#LL7A%&H1#{
- !6#%.+nS n/OS n/
/ 012342780197:;<:0>7030;:
- ,50|/n<*
- J(K#LL9|[9|%f'L(K#LLLB<C%@9|
'%D7AH1#h{' %&(6#89#'+0#TL%&7EH+
!JQQ}%&(6#/n<*%&'#7RGVGN
- -%(F#L{#*C\*mC%7#9%8%&(6#789#'+
0#TL%&7EH+!+L-P2Q
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!t#L2 >G nnn
*+i%V ;/j:R
! " #$%&'  W7
 &SLJT#
1. '+#!&9#ƒ#5•Qd##9@ nn]DVPhân Tích Dữ Liệu Nghiên Cứu
với SPSSVMxP#$
2. #5•"!9@ n DV Phương pháp nghiên cứu khoa học trong kinh doanhV
Mxw'd#M~d
3. !&`bm,2V'+'!@ nnDV“Các yếu tố ảnh hưởng đến lý do chọn trường
đại học của học sinh trung học phổ thông”V!8L2L%%&U?o@<-GO
nnDV,!JQ
4. #5•$#€@ nn>DV“Một số nét về hiện trạng và kết quả đào tạo nguồn lực
trình độ Đại học – Cao đẳng tại khu vực TP. HCM”V ,!JQ
5. #5•bm!+@47A%+DV#5•˜P#V#5•!_#Vw
!5.%˜V?!EZ#V'+#0#!1'Vw!EcZVJ8#9w
@ nn/DVqNghiên cứu một số yếu tố kinh tế - xã hội tác động đến hoạt động học tập

và định hướng việc làm sau tốt nghiệp của sinh viên ĐHQG TP.HCM”V 
?MobV,!JQ
6. #5•J(K#!'+@ nDV“Khảo sát các yếu tố tác động đến việc chọn trường
của học sinh lớp 4 trung học phổ thông trên địa bàn tỉnh Kiên Giang”, ĐHQG Hà
Nội.
7. LZ‹@=]DVA model of student college choice!f•'&'“#f&
—;%'VG @GDV>nOGnG
*+i%V ;/j:T
! " #$%&'  W7
8. Q&*•x&<@ nnDVFactors influencing the college choice of africanamerican
students admitted to the college of agriculture, food and natural resourcess!f<<
L&f<f%f;%'%fŠ%5'“%f&;%f\''*f&<%5'“Q<<'&V\s
9. •%—?'@==GDVFactors influencing the college choice decisions of graduate
students. Research in Higher EducationVb'/V'
10.\'‹<H&Vx&5w&%';J•b#@ nnnDVFactors
Influencing College Choice of Agriculture Students CollegeWide Compared
with Students Majoring in Agricultural Education*f&<%5'“Š'&;V\s
11.?'%f&JV Š'B?@==GDV Strategic Marketing for Educational InstitutionsV@ ;
f;DVf’•f&<f5VJ&f%fV\s
12.Q&*•x&<@ nnDVFactors influencing the college choice of africanamerican
students admitted to the college of agriculture, food and natural resourcess!f<<
L&f<f%f;%'%fŠ%5'“%f&;%f\''*f&<%5'“Q<<'&V\s
13.•%—?'@==GDVFactors influencing the college choice decisions of graduate
students. Research in Higher EducationVb'/V'
14.\' ‹<H&V x&5  w&%';J •  b# @ nnnDV Factors
Influencing College Choice of Agriculture Students CollegeWide Compared with
Students Majoring in Agricultural Education*f&<%5'“Š'&;V\s
15.sH<f&V?o&’“'&;V@==DQ&f%#%f'%5'f#f<%&%<’%
;f&<%;#<%;f%<™Lf&<Lf%*f<'%5'f#f•f*f’V /@>DVG=O
16.s&““VssVs;VsVs;VQ\oH&VQs@ nn]DZf%f&#

;f<'O#<%5f<;;f'#&L;““f&ff<<ff%##f&f;%'
<f&*f<'#Q5<%f&%'•'&'“x<f<<;\'f%5V=@DVO
]
17.x&V•@ nn Ds<%;5'“&f%<f#f%%'%f&%&5f;%'“'&'
LH#f&f&#<%%%f<Q5<Q#ff%•f*f’V/@D
18.x&V•@ nnD;f%“5#ff;<;’%<'“*f&<%5<%;f%<Q5<
Q5<Q#ff%•f*f’V/=@ DVO
19.x'&<VQ— @==/D  Š%'&<  <<'%f;’% 'f#f  %%f;f  '“ #  <''
<f'&<—''<'“—;%'•f*f’V/@/DV=O
*+i%V ;/j7<
! " #$%&'  W7
20. &Lf%f&V  J  o  Šf<V  •s  @=]D  w#  %f%'<  ;  Hf*'&
s<%&<%;f%<™'f#fL<;'f#f%%f;f sf&—;%'
•f<f&•'&V >@DVnOnG
21.LV  Z  @=]D  s  ';f  '“  <%;f%  'f#f  'f   •'&  '“  #f&
—;%'VG @GDV>=nOGnG
22.LVZ@=]>D!'’&;%f'&5'“'f#f'fs';f'“'f#f<f&
;'fHf*'&sHf&%V;*f&<%5'“sHf&%J&f<<
23.Š'&;V•xV•'<fLVQo•'<fLVx@===DL'&%fOLf&“'&f5<<<
<%&%f#%''“'&<f&*f&f%f&<!f <f  '“ <f&*f  %5Lf&fL%'<'“
H<f<<<%;f%<f’šf;;%f\s!f•'&'“\f&*f<Q&f%#V
/@ DVO]
24. Š&QfH''HV\5f;Q&Q;\V›sx%%'BFactors
Influencing Student’s Enrollment Decisions In Selection Of Higher Education
Institutions (Hei’s), %f&;<L&5œ'&'“'%fL'&&5&f<f&H<f<<V
september 2012 , vol 4, no 5
25. Q&’Q\'%VŠ%'&<s““f%#%f•'&;\%;f%<•
\ff%'Zf<'s'#J&*%f*f&<%f<V?#;''“\;s&HVJournal
of Business Studies Quarterly 2011, Vol. 2, No. 3, pp. 57-63, \\ G On/>
*+i%V ;/j7: