bài giảng MARKETING căn bản

TRƯỜNG ĐẠI HỌC BÀ RỊA – VŨNG TÀU
Lớp : CD12DL
GV : Nguyễn Thị Hồng Hạnh
Môn :
MARKETING
CĂN BẢN
NHÓM 8 ( CD12DL )




 !"#
$!%#&
Ch Đ : ủ Ề
PHÂN TÍCH CHI N L C Ế ƯỢ
MARKETING C A S N PH M Ủ Ả Ẩ
GIÀY DÉP BITI’S
T I TP.VŨNG TÀU Ạ
LỜI MỞ ĐẦU
'()*+,, /0,12345!6,!78)2'()5!6,!5,*#&5!.-,
5,9,-,,-#:;<5,=5>55?,@80,'()6,!;>5A,-4B=650,12*C*,
,-#:, #D5BE,F.-!*GH-,*D5.-I<58.7.D@8)25!#D5J@8)25!6,
!,KC#*F1(CLE1M'>NBKO5,=,B<D5>55?,@80,'()
KP:*58,=@8)2B,:5/K6)>)!-1Q,0A5,=,RD5,M5F,-!D5>5#D5*>
BS5K6,*-I<5T,U@531?.F*6
T,U@*+,, /,#C6'()BVW6,!53*,#C65,9,-,,-#:;<5,=
 ,:!X!;!K,U@'V,B,,-#:'.PT,U@*,#C65,9W58, #D5*L
.#D5#N65*F,,-#:5.*B-,5V,=,C,=*)>,,-MFC/!Y
Chương I. Tìm hiểu chung về sản phẩm BITI’S
Chương II. Thực trạng của công ty
Chương III. Giai pháp và kiến nghị

NỘI DUNG
ZRM5@8)2T,U@
 5@[R,\@])>,,-M
•.
^W6),X,H&)@80,TR\F_,>`abc
•.
`abdJ,H&),>5@>,N),&)>5eE5!.@TR
•.
`aaJef!.@TR5M,M,f?,780,,'gTR
_T,h@c
•.
`iiJT,h@B#&5H5O5TIZIj"fkl5)5ONBF,,526,<
;8*m5,*#&;<5,=Z7naiiiii
•
7!`.F,B+_aboicJT,h@BE,-W,f?,BC,
Công ty TNHH SX HTD Bình Tiên
(Biti's)
Công ty TNHH Bình Tiên Đồng Nai (Dona
Biti's).
.-!J6,<f?,T,U@5d-Pf>J$if[!,=),C$iiBF*m
,XTp5.!K!.
•
-,P,#CF
.f! Tp5
•
-,P1'.!
-P^q.!T,h@P
-P^q.!T,U@rs
•
f>

Chi nhánh Biti’s Miền Nam
Chi nhánh Biti’s Miền Tây
or=!Jf,T,h@BE5+,5GBO/5p5,-1,=
oD,-=,*91'.!“Chất lượng – Uy Tín – Cải tiến” f?BE
BF, /,;8)>,,-M1?X;!,X!B.F5!f,
53BEB#&55>5,H5O5;8*m#D5J,H5O50E+J'.!6)
;V5A5?N
ftu
ftu
%v
lZw
%v
lZw
7x y
7x y
rQB=@],.8
>J,5,
*#&@8)25.
#:@['z
rQB=@],.8
>J,5,
*#&@8)25.
#:@['z
F.5GBO/
5p5,-,,-#:
, .#D5
F.5GBO/
5p5,-,,-#:
, .#D5
-W,,].

5!,#C66,
-W,,].
5!,#C66,
 z5,
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P5!.5,*#&@8)2C/!BM,R*F/1>5BE,
P5!.5,*#&@8)2C/!BM,R*F/1>5BE,
r#!!@8)2B=/C1>5BMW-+6,<)P)<@8
)2
r#!!@8)2B=/C1>5BMW-+6,<)P)<@8
)2
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F.-!,#C6-5,9BM1>5,],R,DR
^,=
^,=
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?,-#:5?6
?,-#:,]
?,-#:,]
?,-#:`!
?,-#:`!
?,-#:P12
?,-#:P12
f9,-o%>)*N,
f9,-o%>)*N,
Môi trường
vĩ mô
Môi trường
vĩ mô
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