báo cáo Kế hoạch kinh doanh cửa hàng thức ăn nhanh

BỘ GIÁO DỤC VÀ ĐÀO TẠO
TRƯỜNG ĐẠI HỌC CÔNG NGHỆ THÔNG TIN
KHOA HỆ THỐNG THÔNG TIN
Môn học: Nhập Môn Quản Trị Doanh Nghiệp
ĐỀ TÀI: Kế hoạch kinh doanh cửa hàng thức ăn nhanh

Giảng viên hướng dẫn : Trần Anh Dũng
Sinh viên thực hiện : Đinh Thúy An 11520503
Nguyễn Văn Lộc 11520213
Bùi Trung Hiếu 08520113
1
Nhận xét của giảng viên:

















2
Index

Summary FF go fast food 4
Confidentiality Agreement 5
Introductions 6
Objects 12
DESCRIBE TYPE OF BUSINESS 13
MARKETING POTENTIAL 14
ORGANIZING PERSONNEL PLAN 16
FINANCIAL PLAN 18
PR Plan 22
3

SUMMARY FF Go Fast Food
Name of store : FF Go

Type of bussiness: Fast Food
Address: 9/62,District 6, Linh Trung Ward, Thu Duc
Telephone number: 01227936609
E-mail address : .vn
Website : not officially
Reservation : available

Capacity : about 200 people
Kind of payment : cash
Language to communicate : Vietnamese, English
Average price : 35.000VND
Customer Service : Wi-Fi Fiber free, free parking, air-condition
4
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Dinh
Thuy An in this business plan is confidential; therefore, reader agrees not to

disclose it without the express written permission of owner.
It is acknowledged by reader that information to be furnished in this business
plan is in all respects confidential in nature, other than information which is in
the public domain through other means and that any disclosure or use of same
by reader, may cause serious harm or damage to my business plan.
Upon request, this document is to be immediately returned to authorities.
Anthongminh08
Signature
DINH THUY AN
Name (typed or printed)
Date
10/11/2012
P/s:This is a business plan. It does not imply an offering of securities.
5
FF Go
Introductions

 !
"#$%&'()
*  +,  - . "  /  0  1   
2.3$
4567*89:
5%2;,'<=+>&Quán Thức
Ăn Nhanh FF Go ?-@%:ABC*D
6EFG6-
6
FF Go
H3++(*I6JK
  *8  *?  5)    !
L5(5KM$

(5*:-NO<
 P'Q$+976J
6  <    <  *8   %
:95O54-
7
FF Go
8
FF Go
R  S  (Quán Thức Ăn Nhanh FF Go <  +
*8#+>&$+:<TQU
(""V*:&:-
5)/"TVTW"
$QO9+KQ*X$9TK
P+-R*(59(+:+W
9
FF Go
*Y9,XZ$98O
K45679)'166[-;$
$*8'+$#\(
+:<O"',45679"8
Quán Thức Ăn Nhanh FF Go -
H
  +
]$
(
10
FF Go
$+:<:/]"Q%
+*:+O9T]"
$'"-.X%,9T!1

(  /    O  K  1    9T  P  +  "
K9T*:"=T-^(+(
+_T9TO:9T5S
QK9TO9
:"$*IK9
66[-`LaKK
9:<+'+LL*(5<3
:'Q"Kb+:<:/O
9+:<TQX(3%
'9 "'"V+(+*:-
11
FF Go
Hãy ghé đến Quán Thức Ăn Nhanh FF Go để được trải
nghiệm những sự thú vị bất ngờ mà Quán Thức Ăn Nhanh
FF Go mang lại cho bạn nhé.Giảm 54% cho combo 1 phần
bánh và 1 phần nước uống khi sử dụng thẻ inCard.

Objects:
1.Short-term goal
• ."6WW""5W"""*6ccc6
d5ef+WgWbb-hW
6*"*WG
i
"*6jWWb 6W+
WW&"'56W6
6W"  c  '  W"  5WW6  +'  69W6
W"'6'WW6c6cW'-
• With moderate investment funds, ability to recover capital high. Fast
Food store meet customer demand.
2. Medium-term objective

G66W9W"5Wc'Wccc6"W""
W"9W'h-
3. Long-term objective
Develop home delivery service to the customers does not have the
conditions to the store to enjoy the food and build the system fast food
outlets across Ho Chi Minh city
12
FF Go

DESCRIBE TYPE OF BUSINESS
- type of business : store
-originally a small-scale plan, develope widely little by little, initial
capital of investors.
-Customers enjoy comfortable space, interesting food and special
enthusiastic service.
-W6'c6W9W"5Wh""+WWccc6
W-
13
FF Go

MARKETING POTENTIAL
HAVE YOU EVER ENJOYED FAST FOOD AND DRINK??
-82% amount of people interviewed has been enjoyed fast food and
drink.
- 18% amount of people interviewed has never been.
14
FF Go

CUSTOMER POTENTIAL OF PLAN
kAiC6W

15
FF Go
kBlCmWj
MARKET FORECAST
Organizing Personnel Plan
 Object of sta: students
requirements: energetic, enthusiastic, ability to handle the
situation quickly, age 18-30, good-looking appearance
 h*Wnicco-ppkZi-pp6Zi-ppk
Zl-pp
ORGANIZING PERSONNEL PLAN
-qW"rns696"+W
Organizational structure of store
16
FF Go
Counting sta) salaries (Unit currency : VNĐ)




ASSIGNED STAFF
17
Manager (1 person)
5,000,000
Service (12 people)
18,000,000
Makerting (2 people)
7,000,000
Secreatary (3 people)
7,500,000

Guard ( 3 people)
6,000,000
Total:
43,500,000
FF Go
FINANCIAL PLAN
18
FF Go
SCALE CAPITAL

Mobilization Plan: using the capital of investor
19
FF Go
20
FF Go
21
FF Go
Income and cost material base on:
- sW+WcW5WW
""6t9Wc+WW6
c6+W&"uc56-
ks  W  W6  &W  W  6WWW        W
WW6W"W9W9W'WW-
ksWWWW'+vW9WW"*WhWW
5WhWWW-
PR Plan
22
FF Go
- opening day: (03 days)
+Sale off: 20% all products

+Promotion: Get free products to customers
+Get gifts: Get candy, cake for children, with flowers for customer.
k69WWWn
wqWxWn69W."'rW.*
w`*69WWWr"'yWW6
5ch6W6zmW5'
9WWb{
w9"WjWc5-
wW+''W9W.
|WWW+"W6W"5h
WhW""W"
WW"W-
If we don’t maintain incentives with customer, store won’t
be lost many customer and fall down reputation. So we
need concerned about:
23
FF Go
- Clothes, attitudes and behavior service of sta
- PR, approach customers.
- survey the marketing, give the new products.
- give the type of promoting, increasing amount of
customer.
24
FF Go
After analysting, researching demand of
marketing, we 0nd that my plan is
practical and possible.
As plan applied for market will provide
nutritional food and guarantee the
safety of products. In addition, our plan

could bring more jobs and stable salary.
Sources:
Quán thức ăn nhanh Paladroid
Kế hoạch tài chính của quán.
Wikipedia.
25