Chiến lược phát triển kinh doanh 2010 2015 của công ty cổ phần hóa dược mekophar tiếng anh

CHIẾN LƯỢC PHÁT TRIỂN KINH DOANH 2010-2015 CỦA CÔNG TY
CỔ PHẦN HÓA- DƯỢC PHẨM MEKOPHAR

DEVELOPING
BUSINESS STRATEGY FOR
MEKOPHAR CHEMICAL
PHARMACEUTICAL JSC

.


DEVELOPING
BUSINESS STRATEGY FOR
MEKOPHAR CHEMICAL
PHARMACEUTICAL JSC IN THE
PERIOD OF 2010-2015
.


ACKNOWLEDGEMENT
Our group would like to express our thankfulness to the Directors and the Faculty from
Center for Educational Technology and Career Development (ETC) – Vietnam
National University; ETC’s Southern Division and Griggs University for having
created us the best study conditions and have encouraged us in all the time of research
and writing this capstone.
We have further more to thank the Directors of Mekophar Chemical Pharmaceutical
JSC as well as its related Departments for their provided relevant information, data and
their supports for our Capstone.
We understand that due to our lack of experience and limited information, our
Capstone would have some shortcomings. However, we would really appreciate all
comments and suggestions for improvement in order to make the Capstone become,

somehow, more applicable and more meaningful to the current context of Mekophar
Chemical Pharmaceutical JSC.
Even though this Capstone is our first ever carried-out research, we know that what we
learn from doing the research will help us a lot not only in our professions but also in
our future academic pursuits, and we believe that all the theoretical and practical
business strategies withdrawn from this Capstone will bring us with success in our
career.


WORDS OF REASSURE
We affirm that the work of this Capstone is our own research and all the information
and data used are true.


TABLE OF CONTENTS
ACKNOWLEDGEMENT......................................................................................................i
WORDS OF REASSURE.....................................................................................................ii

LISTS OF TABLES..........................................................................................................vi
LIST OF FIGURES.........................................................................................................vii
FOREWORDS......................................................................................................................1
CHAPTER I: THEORITICAL FOUNDATION ON BUSINESS STRATEGY.......Error:
Reference source not found
1.1. Definition of Dertermining Strategy in Business..Error: Reference source not found
1.1.1. Defintion of Strategic Management....................Error: Reference source not found
1.1.2. The roles of Strategic Management in Business Error: Reference source not found
1.2. Competitive Strategies according to Michael Porter:Error: Reference source not found
1.2.1. Low-cost leadership strategy...............................Error: Reference source not found
1.2.2. Differentiation Strategy.......................................Error: Reference source not found
1.2.3 Segmentation Strategy..........................................Error: Reference source not found

1.3. Planning Company’s Strategy Process..................Error: Reference source not found
1.3.1. Determining the business task............................Error: Reference source not found
1.3.2. Analyzing External Factors................................Error: Reference source not found
1.3.3. Analyzing Internal Environment........................Error: Reference source not found
1.3.4. Analyzing and Selecting Strategy........................Error: Reference source not found
1.4. Tools to develop business strategies:......................Error: Reference source not found
CHAPTER 2 BUSINESS ACTIVITIES OF MEKOPHAR. .Error: Reference source not
found
2.1.1 General Introduction:...........................................Error: Reference source not found
2.1.2 Main business line:...............................................Error: Reference source not found
2.1.3 History of establishment and development..........Error: Reference source not found
2.1.4 Mission of MEKOPHAR......................................Error: Reference source not found
2.1.5 Organizational Structure of MEKOPHAR..........Error: Reference source not found
2.1.5.1 Organizational Structure:.................................Error: Reference source not found
2.1.5.2. The Company’s Organizational Chart: Chart 2.1Error: Reference source not found


2.6.1. List of partners.....................................................Error: Reference source not found
2.1.7 Production and Sales results of MEKOPHAR over recent 3 years Error: Reference
source not found
2.2 Internal Environment Analysis of MEKOPHAR...Error: Reference source not found
2.2.1 Management Model..............................................Error: Reference source not found
2.2.1.2 Human Resources..............................................Error: Reference source not found
2.2.2 Marketing..............................................................Error: Reference source not found
2.2.3 Finance and Accounting......................................Error: Reference source not found
2.2.4 Production:...........................................................Error: Reference source not found
Image 2.3: Some images of the Company’s manufacturing equipments Error: Reference
source not found
2.2.5 Research and Development..................................Error: Reference source not found
2.3 External factors analysis:........................................Error: Reference source not found

2.3.1 Macroeconomic environment analysis................Error: Reference source not found
2.3.1.1 Political, Legal, Cultural and Social Factors...Error: Reference source not found
2.3.1.2 Natural Factors..................................................Error: Reference source not found
2.3.1.2 Demographic Factors........................................Error: Reference source not found
2.3.1.4 Technological Factors:......................................Error: Reference source not found
2.3.2 Industrial environment analysis and development directions until 2015:.......Error:
Reference source not found
2.3.2.1 Customers...........................................................Error: Reference source not found
2.3.2.1.1 Indirect customers..........................................Error: Reference source not found
2.3.2.1.1 Direct customers:............................................Error: Reference source not found
2.3.2.2 Suppliers:...........................................................Error: Reference source not found
2.3.2.3 Substitute products:...........................................Error: Reference source not found
2.3.3 Competitor analysis:.............................................Error: Reference source not found
2.3.3.1 Factors determining the competitiveness in the industry:Error: Reference source not
found
2.3.3.2 Content of competitor analysis..........................Error: Reference source not found
2.3.3.3 Potential competitors:........................................Error: Reference source not found
2.4

Evalueted Matrix:...............................................Error: Reference source not found


2.4.1. The External Factors Evaluation Matrix (EFE): (Table 2.7)Error: Reference source
not found6
2.4.2. Competition Matrix:............................................Error: Reference source not found
2.4.3. The Internal Factors Evaluation Matrix (IFE): Error: Reference source not found
CHAPTER 3: BUSINESS STRATEGY FOR DEVELOPMENT IN THE PERIOD OF 2010
– 2015..................................................................................................................................40
3.1. Goals and Objectives of Mekophar in the period of 2010 - 2015Error: Reference source
not found

3.1.1. Long-term Goals to 2015: (Table 3.1).................Error: Reference source not found
3.2.2. Foundation for goal and objective definition:....Error: Reference source not found
3.2.3. Specific objectives for each year in the Period of 20011-2015 (Table 3.2).....Error:
Reference source not found
3.3. Strategy Selection Matrices:...................................Error: Reference source not found
3.3.1. The SWOT Matrix:..............................................Error: Reference source not found
CHAPTER I................................................................................................................................4
THEORITICAL FOUNDATION ON BUSINESS STRATEGY..............................................4
1.1. Definition of Dertermining Strategy in Business...............................................................4
1.1.1. Defintion of Strategic Management.................................................................................4
1.1.2. The roles of Strategic Management in Business.............................................................4
1.2. Competitive Strategies according to Michael Porter:........................................................4
1.2.1. Low-cost leadership strategy............................................................................................4
1.2.2. Differentiation Strategy....................................................................................................4
1.2.3 Segmentation Strategy.......................................................................................................4
1.3. Planning Company’s Strategy Process...............................................................................5
1.3.1. Determining the business task.........................................................................................5
1.3.2. Analyzing External Factors..............................................................................................5
1.3.3. Analyzing Internal Environment.....................................................................................5
1.3.4. Analyzing and Selecting Strategy.....................................................................................5
1.4. Tools to develop business strategies:...................................................................................6
2.1.1 General Introduction:......................................................................................................10
2.1.2 Main business line:..........................................................................................................10
2.1.3 History of establishment and development.....................................................................10


2.1.4 Mission of MEKOPHAR.................................................................................................11
2.1.5 Organizational Structure of MEKOPHAR.....................................................................11
2.1.5.1 Organizational Structure:.............................................................................................11
2.1.5.2. The Company’s Organizational Chart: Chart 2.1......................................................12

2.6.1. List of partners................................................................................................................13
2.1.7 Production and Sales results of MEKOPHAR over recent 3 years...............................13
2.2 Internal Environment Analysis of MEKOPHAR..............................................................17
2.2.1 Management Model.........................................................................................................17
2.2.1.2 Human Resources.........................................................................................................17
2.2.2 Marketing.........................................................................................................................19
2.2.3 Finance and Accounting.................................................................................................21
2.2.4 Production:......................................................................................................................22
Image 2.3: Some images of the Company’s manufacturing equipments...............................24
2.2.5 Research and Development.............................................................................................24
2.3 External factors analysis:...................................................................................................25
2.3.1 Macroeconomic environment analysis...........................................................................25
2.3.1.1 Political, Legal, Cultural and Social Factors..............................................................25
2.3.1.2 Natural Factors.............................................................................................................27
2.3.1.2 Demographic Factors...................................................................................................27
2.3.1.4 Technological Factors:.................................................................................................27
2.3.2 Industrial environment analysis and development directions until 2015:....................28
2.3.2.1 Customers......................................................................................................................30
2.3.2.1.1 Indirect customers.....................................................................................................30
2.3.2.1.1 Direct customers:.......................................................................................................31
2.3.2.2 Suppliers:......................................................................................................................32
2.3.2.3 Substitute products:......................................................................................................32
2.3.3 Competitor analysis:........................................................................................................32
2.3.3.1 Factors determining the competitiveness in the industry:..........................................32
2.3.3.2 Content of competitor analysis.....................................................................................33
2.3.3.3 Potential competitors:...................................................................................................35


2.3.4 Analyzing the distribution channels................................................................................36
2.4.1. The External Factors Evaluation Matrix (EFE): (Table 2.7)......................................36

2.4.2. Competition Matrix:.......................................................................................................37
2.4.3. The Internal Factors Evaluation Matrix (IFE):...........................................................39
3.1. Goals and Objectives of Mekophar in the period of 2010 - 2015....................................40
3.1.1. Long-term Goals to 2015: (Table 3.1)............................................................................40
3.2.2. Foundation for goal and objective definition:...............................................................40
3.2.3. Specific objectives for each year in the Period of 20011-2015 (Table 3.2)...................41
3.3. Strategy Selection Matrices:..............................................................................................42
3.3.1. The SWOT Matrix:.........................................................................................................42
3.3.2. Strategic Position and Action Evaluation Matrix (SPACE): (Table 3.4).....................44
3.3.3. The Internal – External Factors Matrix (IE):..............................................................46
3.3.4. Preliminary selection of the strategic plans:.................................................................47
3.3.5. The Quantitative Strategic Planning Matrix (QSPM):.................................................47
3.4. Strategy Implementation: (Table 3.8)...............................................................................50
3.4.1. Penetration and Development Strategy.........................................................................50
3.4.1.1. Domestic Penetration and Development Strategy of Mekophar:..............................50
3.4.2. Product Development Strategy:......................................................................................52
3.4.3. Vertical Integration Strategy:.........................................................................................54
3.4.4. Co-operating with international partners:.....................................................................55
3.4.5. Cost Strategy:..................................................................................................................55
3.4.6. Developing the Human resource...................................................................................56


LISTS OF TABLES
Table 2.1: Output and, revenue of each group of products and services through
years..........................................................................................................................10

Table 2.2: Revenue of each group of products and services through years..............10
Table 2.3: Revenue of each group of products and services through years..............19
Table 2.4: Statement of production and business results through years....................20
Table 2.5: Product distribution market rate...............................................................26

Table 2.6: Production capacity of some products......................................................28
Table 2.7: Matrix of external factors for pharmaceutical industry............................46
Table 2.8: Matrix for competitive images for pharmaceutical industry of mekophar
chemical pharmaceutical joint stock company..........................................................49
Table 2.9: Matrix to assess internal factors (IFE) ....................................................50
Table 3.1: Mission, strategic goals............................................................................53
Table 3.2: Goals of each year....................................................................................54
Table 3.3: SWOT Matrix of pharmaceutical product line of Mekophar...................56
Table 3.4: SWOT matrix of the pharmaceutical industry of Mekophar....................58
Table 3.5 : Internal – External Factor Evaluation Matrix (IE) .................................62
Table 3.6: Proposed strategies in each matrix...........................................................63
Table 3.7: QSPM matrix of the pharmaceutical industry- Group of concentrated
growth strategies........................................................................................................65
Table 3.8: Order of strategic implementation organization.... ..................................67


LIST OF FIGURES
Figure 2.1: The organizational chart of the company..............................................21
Figure 2.2: Products of Mekophar.......................................................................... 33
Figure 2.3: Some pictures of the company’s machines and equipments.................37



Capstone Project Report

FOREWORDS
1. The necessity of the research
Throughout the 20-year long of the country’s renovation, Vietnam's economy has gained
many important achievements, especially in the early years of the 21st century. The
economic growth of Vietnam has maintained relatively high with a GDP of 6.7% to

7.2%, which made Vietnam become one of the countries with fastest economic growth,
just behind China. Vietnam's economy increases integrated with the world’s economy, its
trade volume has exceeded the total domestic product, and foreign direct investment to
GDP is also increasing.
Together with great achievements in economic development, Vietnam’s health care sector
has won many achievements under the Government’s supports and investment. Some
dangerous diseases and epidemics are initially controlled and eliminated, the rate of
infections and deaths declined substantially. Vietnam was the first country in the world
successfully controlled the SARS epidemic. Grassroots health networks are strengthened,
especially the formation of village health care systems, they are closer to the people and
creating favorable conditions to access health care services. Pharmaceutical sector has
developed a very steady foundation of organizing, managing, manufacturing and
supplying. Basically, pharmaceutical industry has met the people’s demand for drugs in
term of quantity and quality.
Besides the basic achievements it has achieved in recent years, pharmaceutical industry
is also facing difficulties and challenges. The development of pharmaceutical industry
and antibiotics is almost insignificant. One of the hardest difficulties is that the raw
materials are mainly imported. Apart from that, the supply networks, the distribution of
drugs develop slowly, dispersedly and monopoly. Businesses and distributors are
functioning in a very small scale with weak capacity and lacking of experience in the
market mechanism.
The

current

Pharmaceutical market

is

chaotic

with

unfair competition,

that

required government’s intervention - this has changed the business environment. In order

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to survive and develop in that severe context, Mekophar Chemical Pharmaceutical JSC
needs a better business strategy.
For that reason, our group has chosen “Develop business strategies for Mekophar
Chemical Pharmaceutical JSC in the period of 2010-2015” as our capstone research.
We really hope that the jury member, our classmates as well as the professors of business
strategy will support us with your comments and suggestions to make the Capstone
become more persuasive and applicable.
2. Objectives of the research
The Capstone focused on researching the following issues:
- Basic theories about strategy and strategy management
-

Analyzing useful models used for the implementation and selection of the
strategies.

-

The real situation of strategy implementation at Mekophar Chemical
Pharmaceutical JSC

-

Analyzing internal and external factors that affected the company’s strategy
implementation phase

-

Suitable solutions for setting up the development strategy of Mekophar Chemical
Pharmaceutical JSC

3. Beneficiary, scope and mode of researching
- Beneficiary and scope: The capstone focuses on researching strategic activities for
Mekophar’s products and proposes solutions and suggestion in the future.
- Mode of researching: The capstone uses two main form of information: primary and
secondary information. The secondary information was collected from different
sources, but mainly from Mekophar’s reports on business and marketing activities as
well as open resource on the internet.
4. Structure of the Capstone
Chapte 1:

Theoretical foundation on business strategy

Chapter 2:

Business and Manufacturing Activities of Mekophar Chemical

Pharmaceutical JSC.
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Chapter 3:

Business Strategy for Development of Mekophar Chemical
Pharmaceutical in the period of 2010-2015

Conclusion:

Briefly evaluating analyzing results and naming all major contents
of the research

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CHAPTER I
THEORITICAL FOUNDATION ON BUSINESS STRATEGY
1.1. Definition of Dertermining Strategy in Business
1.1.1. Defintion of Strategic Management
“Strategic Management can be defined
implementation and

evaluation

organization

achieve its

to

management focuses

of decisions

art and

of
and

science establishment,

related functionality

assigned goals. In

on integrating

accounting, manufacturing, research

as an

this

management,

that allow an

definition, strategic

marketing, finance

development, and information

and

systems to

achieve success for the organization”. (Fred R. David).
1.1.2. The roles of Strategic Management in Business
It helps the business to:
 Achieve the organization’s proposed goals
 Take care of concerned parties in a larger aspect
 Integrate the short-term development in a long-term context
 Focus on outcome and productivity
1.2. Competitive Strategies according to Michael Porter:
1.2.1. Low-cost leadership strategy
This strategy creates competitiveness by:
• Low appreciating competitors in the industry, attracting target customers, who
care about pricing in order to increase profit.
• Control without fully reducing the price, satisfy with the current market share and
using lower-cost tools in order to gain higher actual margin over each item sold.
1.2.2. Differentiation Strategy

This focuses on manufacturing specific products or providing specific services in the
industry, aiming at customers who are not sensitive with price difference.
1.2.3 Segmentation Strategy

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This focuses on manufacturing products and services that meet the need of a small group
of customers. This narrow segment can be determined by geographical region, product
and customer types.
1.3. Planning Company’s Strategy Process
There are four main steps in this process
1.3.1. Determining the business task
Reports on business task are declarations the “existing reason” of an organization
(Drucker). Therefore, the company needs to determine its business activities, goals to
achieve, and finally planning a suitable business strategy of it.
1.3.2. Analyzing External Factors
Environment of an organization are the factors, forces and institutions, etc, outside the
businesses that the administrators could not control but has tremendous impact on the
operation and performance of

the

organization. External environment of an

organization can be divided into two levels:
- Macro environment: has impact on ever kinds of business for instance economic

environment, legal environment, social and cultural environment.
- Micro environment (or industry environment) is determined through specific
sector or business. It can consist of (1) Competitors, (2) Customers, (3) Providers,
(4) Potential Competitors, (5) Substitute products.
Analyzing external factors will help the Company find out what its Opportunity (O) is
and which is the Threats it has to face.
1.3.3. Analyzing Internal Environment
The situation of the enterprise is often assessed through functions of Departments such as
Finance, Human Resources, Executive Management, Organizational Structure,
Marketing and Information Technology. The analysis of external factor will help the
business identify its Strengths (S) and Weaknesses (W) in order to have an appropriate
business strategy.
1.3.4. Analyzing and Selecting Strategy
Based on strategic objectives, vision and core values of the company as well as analyzed
internal and external information, the company will evaluate and selecting the most
feasible business strategies.
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1.4. Tools to develop business strategies:
According to Fred R. David, there are three phases in developing business strategies, and
therefore, different tools are used.
* Phase 1: Collecting and Systemizing Information
This phase summarizes all collected information and then systematizes them in
order to develop business strategies. This phase uses three tools: The EFE Matrix,
The Competitive Profile Matrix (CPM) and the IFE Matrix.
- The EFE Matrix is built following these five steps

 List factors: Gather a list of external factors. Divide factors in to two groups:
Opportunities and Threats.
 Assign a weight to each factor. The value of each weigh should be between 0
and 1. 0.0 means the factor is not important. 1.0 is very important. The total
value of all weighs should equal 1.0.
 Assign a rating to each factor. Rating should be between 1 and 4. Rating
indicates how effective the firm’s current strategies respond to the factor. 1=
the respond is poor, 2= the respond is below average, 3= above average, 4=
superior.
 Multiply each factor weight with its rating. This will calculate the weighted
score factor.
 Add all weights scores for each factor. This will calculate the total weighted
score for the company.
- The CPM Matrix
This matrix shows a clear picture to the Company about their strong points and
weak points relative to their competitors in the same industry. This matrix is the
extension of EFE Matrix with the weight for each factor, meaning of each weight
and total weights score.
- The IEF Matrix is set up through 5 steps:
 List from 10 to 20 factors including strengths and weakness that affect the
company
 Classify the weight of each factor base on a scale 0.0 – 0.1.
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 Identify the weigh for each factor base on a scale from 1 to 4
 Multiply the weight of each factor with its rating to have the weighted score

 Sum the weighted score for each factor to have to total weighted score
If the total weighted score of the Matrix is below 2.5: the company is weak at
internal factors and if it is above 2.5: the company is strong at internal factors.
* Phase 2: Combination
This phase selects, organize and combines external factors and internal factors to
come up with a feasible strategy. This phase uses tools such as: The SWOT Matrix,
The SPACE Matrix.
- The SWOT Matrix: is a tool combines Strengths (S), Weaknesses (W),
Opportunities (O) and Threats (T) to come up with four kinds of strategies as
below:
S

W

Listing all the Strengths

Listing all the Weaknesses

S-O Combination

W-O Combination

S-T Combination

W-T Combination

O
Listing all the
Opportunities
T

Listing all the Threats

In order to set up the SWOT Matrix, the Administrator has to go through eight (8)
following steps:
Step 1: Listing all main Opportunities from external environment (O1, O2…)
Step 2: Listing all main Threats from external environment (T1, T2…)
Step 3: Listing all Company’s Strengths (S1, S2…)
Step 4: Listing all Company’s Weaknesses (W1, W2…)
Step 5: Combination of Strengths and Opportunities (SO)
Step 6: Combination of Weaknesses and Opportunities (WO)
Step 7: Combination of Strengths and Threats (ST)
Step 8: Combination of Weaknesses and Threats (WT)
- Strategic Position and Action Evaluation Matrix (SPACE)
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SPACE Matrix shows what strategy a Company should choose: Aggressive,
Conservative, Defensive, or Competitive. The axes mean as follows:
- FS

: The Company’s Financial Strengths

- CA

: The Company Competitive Advantages

- ES

: Environment Stability

- IS

: Industry Strengths

In order to set up a SPACE Matrix, these steps need to be followed:
-

Step 1: Choose a set of variables to be used gauge the competitive advantage
(CA), industry strength (IS), environmental stability (ES), and financial strength
(FS)

-

Step 2: Rate individual factors using rating system specific to each dimension.
Rate competitive advantage (CA) and environmental stability (ES) using a rating
scale from -6 (worst) to -1 (best). Rate industry strength (IS) and financial strength
(FS) using rating scale from +1 (worst) to +6 (best).

-

Step 3: Find the average score for competitive advantage (CA), industry strength
(IS), environmental stability (ES), and financial strength (FS).

-

Step 4: Plot values from step 3 for each dimension on the SPACE Matrix on the
appropriate axis.

-

Step 5: Add the average score for the advantage (CA), industry strength (IS)
dimensions. This will be your final point on axis X on the SPACE Matrix.

-

Step 6: Add the average score for the SPACE Matrix environmental stability (ES),
and financial strength (FS) dimensions to find your final point on the axis Y.

-

Step 7: Find intersection of your X and Y points. Draw a line from the center of
the SPACE Matrix to your point. This line reveals the type of strategy the
company should pursue.

- The Quantitative Strategic Planning Matrix (QSPM):
This matrix used to evaluate the ranking of feasible strategic plans; therefore we have
foundation to choose the best strategy. This matrix uses all the inputs from all developed
matrices (EFE & IFE Matrix, competitive image matrix, SWOT Matrix, SPACE Matrix).

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Weighted score

of the important

factors

rank

from 1 to 4:

4: very important,

3: important, 2: relatively important, 1: unimportant.
The scores of attraction in each strategy are given on a scale rank from 1 to 4;
1: completely unattractive, 2: less attractive, 3: fairly attractive, 4: very attractive.
Success factors’ affecting the choice of strategy has no point.

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CHAPTER2
BUSINESS ACTIVITIES OF MEKOPHAR
2.1 Introduction about MEKOPHAR Chemical Pharmaceutical JSC
2.1.1 General Introduction:
• Name of the company: MEKOPHAR Chemical Pharmaceutical JSC
• Abbreviation: MEKOPHAR

• Logo:
• Charter Capital: 92,100,000,000.00 VND

• Headquarter:297/5 Ly-Thuong-Kiet street, Ward 15, District 11, Ho-Chi-Minh City
2.1.2 Main business line:
- Producing and exporting pharmaceutical products and materials, raw materials for
medicals, medical equipment
- Producing pharmaceutical packages (plastic bottles, boxes, cartons)
- Producing and trading technological food (except producing and processing raw food)
- Leasing buildings and offices
- Leasing apartments
2.1.3 History of establishment and development
Mekophar was founded in 1975 with the initial name “National Pharmaceutical
Enterprise 24”, a subsidiary of Vietnam Pharmaceutical Corporation
On 19th December 2001, Mekophar was equities officially changing its name to
Mekophar Chemical Pharmaceutical Joint Stock Company (JSC)
In 2003, our company funded to build AN SINH hospital and the hospital came into
operation on 7th May 2006.
In June 2006, our company first issued Initial Public Offerings (IPO).
In 2009, we invested in Mekong Pharmaceutical Company.
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The initial chartered capital of Mekong Pharmaceutical Company at the time of equity is
36 billion VND of which Government owns 45%. On 15 th September 2008, the chartered
capital reached 92.1 billion VND, of which Government owns 29%.
2.1.4 Mission of MEKOPHAR
As being a pharmaceutical join stock company, we provide necessary medicines, specific
medicines, antibiotic materials, and other licensed medical services.
MEKOPHAR is one of the first Vietnamese pharmaceutical companies to satisfy GMPWHO standard; the only Vietnamese pharmaceutical producing antibiotic Beta-lactam

materials for other domestic and foreign pharmaceutical companies. Our company has
operated workshops which meet GMP-WHO standards such as:
-

Workshop producing antibiotic Beta-Lactam with 2 units: raw material unit and
product unit

-

Chemical pharmaceutical workshops
Workshops with units such as Infusions, powder antibiotic for injections,
Betalactam antibiotics, Non-betalactam antibiotics, liquid mixture and ointment

-

Stem cell bank unit

-

GLP quality control department

-

GSP-standard stock system

At the moment, our company is waiting for more than 300 products to be licensed.
MEKOPHAR’s products have been produced with updated processes and equipment,
ensuring the standard quality we registered with Ministry of Health.
At the same time, we are under the progress of building new GMP-WHO standard
factory as the Government plans to move industrial factories far from residential areas.

The new plan will be located in Binh Duong industrial zone with the area of more than
41000 m2
2.1.5 Organizational Structure of MEKOPHAR
2.1.5.1 Organizational Structure:
•
Headquarter: MEKOPHAR Chemical Pharmaceutical Joint Stock Company (JSC)
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•

Address: 297/5 Ly-Thuong-Kiet street, Ward 15, District 11, Ho-Chi-Minh City

With the area of 18.600 m2, the headquarter is the office of general director, vice general
directors and professional divisions such as: Administrative Division, Planning and Sales
department, Quality Assurance Department (QA), Quality control Department, Research
and Development Division (R&D), Accounting Division, Stem cell ban and main
workshops.
We have 3 branches located in 3 main regions of Vietnam:
1. Hanoi Branch :95 Lang Ha street, Dong Da district, Hanoi
2. Central Branch: 70 Phan-Van-Nghi street, Thanh-Khe District, Danang city
3. Can Tho Branch: 17A CMT8, Binh-Thuy District, Can-Tho City
Our company has 5 stores located in districts which has a lot of hospitals, drug stores
and private clinics in Ho Chi Minh City (District 3, District 10, District 11, Phi Nhuan
District)
2.1.5.2. The Company’s Organizational Chart: Chart 2.1
ORGANIZATIONAL CHART

Chart 2.1: the Company’s Organizational Chart

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Capstone Project Report

2.6.1. List of partners
- AnSinh Hospital, stock holding 22%
- Mekong Pharmaceutical Company, stock holding 22%
Main suppliers and material producers are prestigious European, American and Asian
material producers, domestic producers, etc (Appendix 1); domestic and foreign
distributors.
Some main distributors, wholesalers of MEKOPHAR:
-

Youth Hospital 1; Tu Du hospital, People Hospital 115
-

Saigon Pharmaceutical Company – Sapharco, Mekong Pharmaceutical JSC,
National Pharmaceutical Company 2 – Codupha

-

Stores and agencies

2.1.7 Production and Sales results of MEKOPHAR over recent 3 years
a. Consumption and sales Output of some product groups over the years
Table 2.1: Consumption and sales Output of some product groups over the years

Items
Injections
Infusions
Tablet
‘Com” (is being highly
appreciated in the market)
Liquid Mixture
Ointment
Raw-materials for
Antibiotics
Raw-materials
pharmaceutical Chemistry

Unit
1.000 phial
1.000bottle
1.000tablet

Year2007
7.362
3.692
1.728.068

Year2008
5.821
2.768
1.881.251

Year2009
6.647

5.330
1.826.700

1.000pack

41.625

41.858

49.904

1.000bottle
1.000tube

1.866
3.415

1.871
3.999

1.257
6.044

1.000kg

95

101.000

64.000

1.000kg

26

18.0000

31.000

Source: Mekophar Chemical Pharmaceutical JSC.
b. Turnover of each product group over the years: (Table 2.2)

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