Tuyên truyền giá trị văn hóa của tín ngưỡng thờ mẫu ở đồng bằng bắc bộ việt nam hiện nay tt tiếng anh

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INTRODUCTION
1. The purpose of the study
Thousands of years have passed, the history of national development and protection of
the nation is also the history in which our father preserves and transmits cultural values. Passing
through “long time, immense space” through all social regimes with so many ups and downs,
warm and poetic in the fire and smoke of the war, accreted layers of cultural sediment have
created a culture with its own beauty, “the culture of Vietnamese identity” as well as become a
source of intense vitality, a strong rope that binds the community in the past, present and future.
The core of Vietnamese culture is formed by many factors, including the synthesis of the
values distilled from many spaces and time of culture, crystallization and the characteristics of
unity in many form or quietly imbued with social life. Part of those cultural values is vividly
expressed in folk customs and beliefs, including Beliefs in the Mother Goddesses.
In 2013, " Nghi lễ Chầu văn của người Việt " (in Nam Dinh province and Ha Nam
province), " Lễ hội phủ Dầy" (Nam Dinh province) was recognized as an intangible cultural
heritage at the national level. On December 12, 2016, “Practicing Vietnamese spiritual belief of
Three Realms” which was adopted by UNESCO, has listed in the Representative List of the
Intangible Cultural Heritage of Humanity.
The recognition from national to world levels to the elements of Beliefs in the Mother
Goddesses not only affirms cultural values of beliefs, but also shows the role of the propaganda
of cultural value is extremely important in the past few years.
Through the content, methods, forms, means, propaganda activities have conveyed the
human values of beliefs to a great number of people in the country contributing to awareness
change in many classes as well as to promote such excellent transportation with friends in the
world. However, the situation of the propaganda activities of the media of the commercial
sector over the past time (especially after December 2016) also shows that there are many
negative manifestations and requirements, requiring total solutions and fiercely about
propaganda to convey the values of self-belief; rectify limitations and manifest standard
deviations in religious practice; disseminate and raise awareness about freedom of belief,
religion, human rights ...

From the urgent requirement of promoting cultural value in development Vietnamese culture
imbued with national identity in the context of international integration, from situation of cultural
value to be preserved and limitations in the practice of propaganda of the religion of beliefs in the
Northern Delta area, PhD candidate choose the topic “Propaganda of cultural value of Beliefs in the
Mother Goddesses in the Northern Vietnam nowadays” as my doctoral thesis.
2. Aim and objective of the study
Aim of the study
Clarify the theoretical foundation and examination the situation of cultural propaganda
activities of the Beliefs in the Mother Goddesses in the Northern Vietnam, thereby proposing
directions and solutions to enhance the promotion of cultural value of beliefs in the Northern
Vietnam today.


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Objective of the study
+ Systematizing and clarifying some theoretical issues about propaganda, cultural values
and promoting cultural values of Beliefs in the Mother Goddesses;
+ Surveying, analyzing and evaluating the status of cultural values promotion of the
Beliefs in the Mother Goddesses in the Northern Vietnam and the current issues;
+ Proposing direction and solutions to enhance the promotion of cultural values of Beliefs
in the Mother Goddesses in the Northern Vietnam in the period of integration and development.
3. Aim, Research objective và range of the study
- The research object of the thesis is the promotion of cultural values of the Beliefs in the
Mother Goddesses using propaganda technique in the Northern Vietnam.
- Range of objective
In terms of range of the study, the thesis focuses on survey in provinces and cities of in the
Northern Vietnam of Hanoi, Nam Dinh, Ha Nam, Thai Binh and Hai Phong, particularly three
provinces of Hanoi, Ha Nam and Nam Dinh.
- Range of time:

The range of examination of the thesis is from 2012, when the ceremony of adoration of
Vietnamese people was formally documented and recognized as national intangible cultural
heritage, to date.
4. Rationale and methodology of the study
4.1. Rationale of the study
The doctoral thesis is based on the theory of Marxism-Leninism, Ho Chi Minh's thought,
the views of the Communist Party of Vietnam on politial work, culture, religious, beliefs.
4.2. Research Methods
The methodology of study is dialectical and historical materialism.
The thesis uses the interdisciplinary approach of the following sciences including Politics,
cultural science.
Specific methods of study include practical fieldwork methods, sociological methods,
methods of analyzing, synthesizing, literature reviews, inheriting relevant research results; logical
method - history, method of combining theory with practice; comparison method.
5. New contributions of the thesis
The thesis systematically researches the propaganda of the media of Beliefs in the Mother
Goddesses in the Northern Vietnam, thereby proposing direction and solutions to enhance the
promotion of cultural values of this belief. This is a research area that is new and not duplicated.
6. Meaning of theory and practice of the thesis
The thesis contributes to clarifying theoretical issues about promotion of cultural values;
clarifying the current situation of propaganda activities of the Beliefs in the Mother Goddesses in
the Northern Vietnam in recent years (from 2012 to present).
The results of the project will contribute to providing scientific and practical arguments on
the propaganda activities of cultural values in Vietnam in general, of cultural values of the Beliefs
in the Mother Goddesses in particular. These arguments will be the basis for promoting and


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adjusting the propaganda activities of Vietnam in the coming time; contribute to preserving the

Beliefs in the Mother Goddesses in the Northern Vietnam and raising people's awareness of this
particular type of folklore.
7. Structure of thesis
In addition to the Introduction, Conclusion, List of References, the content of doctoral
thesis includes 3 chapters, 9 periods.
LITERATURE REVIEW ON PROMOTION OF CULTURAL VALUE OF THE BELIEFS
IN THE MOTHER GODDESSES BY USING PROPAGANDA TECHNIQUE
IN THE NORTHERN VIETNAM NOWADAYS

1. Studies related to propaganda and promotion of cultural values
1.1. Studies related to Propaganda
- Foreign research documents related to propaganda from the topic of the thesis, mainly
works on propaganda - one of 3 parts of the ideological work of the communist party. In those
researchs, the authors went on analyzing and clarifying the concept of propaganda and affirming
the role and importance and pointing out the tasks and requirements of this work. The elements
that constitute the propaganda work are also studied in a systematic way by many authors,
especially in political propaganda, many contents are valuable reference for the thesis topic, such
as 7 principles, 7 requirements in media communication; 6 methods and methods of political and
ideological work (organizing education, guiding public opinion, organizing activities, setting
examples, educating through cultural products and activities, standardizing management)
- Many research in Vietnam on Party's propaganda and ideological work have systemarize
the most basic issues of the apperance of the concept, systematic development of propaganda
activities in human history and in the history of our country. In addition, authors also clarify some
principles of propaganda analyze element of progapanda including actors, contents, methods,
means, audience.
1.2. Studies related to promotion of cultural values of beliefs
In international studies, the research titled Values of Life and Cultural Values by Ec Hac
Don from the Democratic Republic of Germany is a remarkable research in which the author
applied the views of Marxism to analyze and clarify the characteristics, nature and social
functions of the cultural values, affirming the importance of organization of cultural and

ideological activities in the "social orientation towards value". Many documented sociological
survey results also show the awareness of the mission and the goal of propaganda, especially in
the value orientation for the strata of the people in the socialist regime.
In Vietnamese researches, although there has not been any specific studies on the issue of
"propaganda of cultural values ", however, many contents related to this issue have been presented
in cultural and ideological studies, on cultural values and the transformation of the cultural values.
The contents of propaganda mentioned from these point of view are the basis for inheriting and
applying in the study of propaganda of cultural values from the perspective of the thesis topic.


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2. The research related to the propaganda of cultural value of the Beliefs
Up to now, there has not been any scientific research systematically directly researching
on the propagation of biotechnology of beliefs in general, propaganda of biotechnology in
particular. The research works related to this issue mainly belong to groups of documents
referring to the content of state management propaganda on beliefs; or related to propagating
cultural values of beliefs, such as identifying cultural values of beliefs in general, identifying
cultural values of beliefs in some ethnic minorities, especially forms of belief culture of the Tay
and Thai people that are shamanic rituals has many similarities with life cycle rituals in the
Beliefs in the Mother Goddesses. However, this is still an important reference source for the
thesis, especially in determining the content of biotechnology of the belief.
2.1. Achievements and research issues to be studied
2.1.1. Achievements
Research works in the country and abroad on propaganda and propaganda of
biotechnology; propaganda of biotechnology of beliefs and propaganda of biotechnology of the
southern central region from many angles, providing background and practical knowledge for the
research of the dissertation topic “Propaganda of cultural value of Beliefs in the Mother
Goddesses in the Northern Vietnam nowadays”.
- First, on propaganda and cultural values promotion

The researches on propaganda based on Marxism - Leninism have clarified the history and
the content of “propaganda” in the declaration, transmission - one of the 3 parts of the
communist party's ideological work. In particular, many researchs go into analysis, clarifying the
elements that constitute the propaganda and the characteristics and dialectical relationships of
those elements, such as identifying subjects, objects and content, methods, means, propaganda
results; pointed out the dialectical relationship, interaction between propaganda purposes propaganda audience - propaganda content - methods, forms and means of propaganda. Some
research projects also mentioned propaganda issues as a special form of social activity.
The issue of cultural propaganda has not been studied systematically and comprehensively
by any author, but the content related to this issue has been initially mentioned, or integrated in
research works saving propaganda from the perspective of culture - ideology, about the cultural
values of beliefs and changes of cultural values in contemporary context. Thereby, contributing to
clarifying the relationship between propaganda and culture, the importance of cultural
propaganda activities; at the same time, provide materials for reference in determining the
contents of cultural values propaganda.
- Secondly, about propaganda cultural values of the beliefs:
Until now, there has not been any specific research on the propagation of cultural values of
beliefs, however, each face and each element of the problem This topic has also been mentioned
by some authors, mainly from the perspective of state management of beliefs, or in research
works on beliefs in Vietnam today.
Accordingly, the research works on state management for religious and religious activities
are both the basis for implementing propaganda activities, as well as an important content in the


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propaganda of the cultural value of credit. threshold; studies on beliefs, especially those on ethnic
beliefs of ethnic minorities, with many similarities in practice with the Beliefs in the Mother
Goddesses, have contributed to clarifying the position and role of credit. threshold in the life of
the community, is a reference source in identifying cultural values of beliefs and changes of these
values in the present context. Besides pointing out the human values, moral values, artistic

values, values reflecting social history in beliefs, many authors also identify and explain some
negative phenomena. in religious activities in our country; give a forecast on the movement trend
of religious forms in the coming time. These contents are of reference in researching and
proposing solutions to promote the role of propaganda activities in preserving and promoting the
cultural value of beliefs.
2.1.2. Research issues to be studied
It can be said that, related to the dissertation topic, in addition to the research works on
propaganda, it is quite systematically presented from the perspective of politics - ideological
work, studies on the Beliefs in the Mother and the teaching of the Beliefs in the Mother
Goddesses in the northern Vietnam are approached from many different angles, such as religion,
culture, state management ... so the content is still quite sporadic, lack of system. This makes
shaping the theoretical framework, identifying the constituent elements and the basis for
implementing analysis and evaluation of the practice of propaganda and communication of the
Beliefs in the northern Vietnam with many difficulties and limitations.
The process of summarizing the research works related to the issues of propaganda of the
Beliefs in the Mother Goddesses in the the northern Vietnam also suggests many issues that need
to be further clarified when studying the thesis topic "Propaganda of cultural values of the Beliefs
in the Mother Goddesses in the Northern Delta of Vietnam today ”as follows:
- Firstly, on the basis of applying the common concepts of propaganda, transport, and trade
finance, it is necessary to supplement and clarify the connotations of the concept of propaganda
on transportation of the Beliefs and propaganda of the lecturers of the the Beliefs in the southern
region. At the same time, building a theoretical framework for the propaganda of biotechnology
propaganda of the Beliefs in the Mother Goddesses.
- Secondly, it is necessary to identify and clarify the factors that constitute the
propaganda activities of biotechnology of the belief, including purposes, subjects, subjects,
content, methods, forms, means of propagation, weak factors. subjective and objective factors
affecting the propaganda of transportation of the belief. At the same time, clarifying a number
of issues that are indispensable and objective of the propaganda of transportation of the belief in
our country today.
- Thirdly, using the established theoretical framework, it is necessary to conduct a

synthesis of documents and surveys, analysis, evaluation of the status of propaganda activities of
the promotion the Beliefs in the Northern Delta of Vietnam and point out the cause.
- Fourthly, initially, it is necessary to propose a number of views and solutions to enhance
the propaganda of transportation's biotechnology, contributing to the preservation and promotion
of the representative intangible cultural heritage of mankind "Practicing the Beliefs in the Mother


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Goddesses of Tam Phu of Vietnamese" and promoting the value of the Beliefs in the Mother
Goddesses in the development of an advanced Vietnamese culture, imbued with the national
identity in our country today.
Chapter 1
CULTURAL VALUE PROMOTION OF THE BELIEFS IN
THE MOTHER GODDESSES - SOME THEORETICAL ISSUES
1.1. Propaganda and propaganda work
In the most general sense, it is possible to understand propaganda as a special form of
social activity in which actors disseminate opinions and ideas that change perception and promote
the change of behavior of a person, or a certain group of audience according to their wishes.
Propaganda activities are organized into a process with the aim of continuously improving the
effectiveness of propaganda, called propaganda work. In some capitalist countries, the concept of
propaganda is now associated with the concept of communication in terms of emphasizing the
technique of the activity, or with negative meaning as one-way information.
From the research perspective of the thesis, Propaganda can be understood as an activity
with intend purpose in which actors using methods, and means to convey propaganda contents in
order to change the awareness, attitudes, develop, strengthen beliefs and encourage audience to
promote positive actions for the purpose of propaganda.
1.2. Beliefs in the Mother Goddesses and cultural values of the Beliefs in the
Mother Goddesses
1.2.1. Definition

Beliefs in the Mother Goddesses is a spiritual and cultural component of Vietnamese,
including the worship and ritual system centered at the symbolic worship of symbolic spiritual
Mother, representing the power of nature, which is the convergence of human beauty and the soul of
Vietnamese women, encourage people to real life with values of Truth - Goodwill - Beauty values.
1.2.2. Constituent elements
- System of gods, gods, divine powers
Beliefs in the Mother Goddesses is a worship system that is centered on Goddesses. With
three religious classes including worshiping goddess, mother and mother from three realms, four
realms, and other forms of worship in each region, locality, there are differences.
Accordingly, the layout of the temple, the spiritual system and the relics of the samples
worshiped in the religion are also different. In particular, the Mother Goddesses class of Tam Phu
and Tu Phu during the development process has shaped a kind of electric god with a relatively
tight layout in the model of "Tam tam, Tu Phu". Among those, the "Three Court" is the Three
Holy of Mother Goodness, "Four Government" is the Four Government Council with the worship
system includes many saints in 4 regions of heaven, earth, water, forest.
- Church worship facilities, practice teams and rituals, religious festivals
Worship facilities of Mother Goddesses are temples, shrines, the government of the church
or worshiping, worshiping the Mother and saints in the faith, including some private temples and


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shrines. In addition, there are Mother Mausoleums and temples worshiping Mother according to
the model "pre-Buddhist, post-Mother", or temples, pagodas and shrines worshiping Mother
Godness “Thien Ya Na”.
Team of religious practice in North and area North Central areas, Mother Goddesses, has
“thanh dong” (people practicing rituals), “cung van” (singer and artist who play musical
instruments in “chau singing”) and shamans (person who perform offerings in the ritual), “hau
dang” (who put on scarves and help “thanh dong” in the ritual). In the “thanh dong” staff, there is a
distinction among “dong dien”, “dong dien”, “thu nhang, “dong thay”, “tan dong”. In the South and

the South Central Coast, in addition to the owners of the ritual, there is a “ba bong” performing the
ritual of bong dancing and also singing a “bong roi”. Participating in the activities of the Mother
Goddesses, there are also people in the localities through the ceremony at the worshiping facilities.
Regarding rituals and festivals, in the practice of Mother Goddess is the North and the
North of the Central region, the types of rituals clearly reflect the central position of person,
established according to the life cycle and meet the essential demand. Methods of ritual practice
in regions and regions may varied from differences areas but the most common and special is the
ritual on “hau dong”/ “len dong”, “hau bong”.
In South Central Vietnam, on important occasions or festivals, ceremonies are usually
performed, such as sacrifices, ceremonies, processions, etc. In the South, there is also a form of
“ba bong” (person performs the ritual). Traditional festivals are: August Father's Day, March
Mother's Day; feasts of the saints in the Mother Goddess (such as the day of birth, the day of
death or Day related to the achievement of the saints).
1.2.3. Cultural values of Beliefs in the Mother Goddesses
1.2.3.1. Definition
The cultural value of mother worship is the creative cultural crystallization in the process
of existence and development of beliefs, aiming to lead people to good things, to the value of
truth - goodness - America. The cultural value of the Mother worship is preserved and
transmitted by the community from generation to generation and is manifested through the
practice of belief in social life.
1.2.3.2. Cultural values of Mother worship
Many of the current opinions said that Beliefs in the Mother Goddesses as a living
museum holding many traditional cultural values of the nation. From the research perspective of
the dissertation, the generalization of cultural values of belief is based on the reference system of
the concept of cultural value of Beliefs in the Mother Goddesses and mainly based on the
elements of the class of worship from three realms, from four realms, the goddess is the Mother
Lieu Lieu Hanh - the most popular worship class in the Northern Delta region as a basis for
studying in the following sections.
Accordingly, the cultural values of the Mother Goddesses worship beliefs include
traditional moral values, such as "drinking water, remember the source"; respect for women,

aspirations for gender equality; beauty values, such as beauty in art performance and beauty in
visual art and value in unique literary ...


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1.3. Promotion of cultural values of the Beliefs in the Mother Goddesses and its elements
1.3.1. The definition of propaganda of cultural values of the Beliefs in the
Mother Goddesses
Propaganda of cultural values of the Beliefs in the Mother Goddesses the activity that the
actors using methods to spread cultural values of the Beliefs in the Mother Goddesses, to help
audience have accurate perception about its culture value and at the same time, encourage them to
self-consciously and actively participate in preserving, and promoting these cultural values and
fighting against superstitious phenomena as well as manifesting the abuse of beliefs to take
advantage, negatively affecting community life.
1.3.2. Factors that constitute the promotion of cultural values of the Beliefs in the
Mother Goddesses
1.3.2.1. Actor of propaganda
- Management actors:
include the committees, the authorities at all levels from the central to local levels
(especially localities with worshiping facilities) of the Beliefs in the Mother Goddesses); the
propaganda committee at all levels from the central to local levels; the branches of state
management of culture, beliefs and religions (the Ministry of Culture, Sports and Tourism, the
Government Commission for Religious Affairs and vertical branches to localities).
- Actors directly responsible for promoting cultural value: are officials of cultural branches
at all levels. With the vertical branch system coming to the facility, the cultural staff is also the
core force in coordinating the propaganda activities. There is also a religious staff of the interior
industry.
- Semi-specialized actors responsible for promoting of cultural values of Mother worship
beliefs include the Fatherland Front and socio-political organizations at all levels, especially in

localities where there are the Beliefs in the Mother Goddesses. In addition, there are management
boards, representatives of religious worship facilities, scientists, researchers, knowledgeable
people, who appreciate the Cultural Values of the Beliefs in the Mother Goddesses, social
organizations and congregations - an organization of religious practitioners, and some prestigious
people in the religious practice team
1.3.2.2. Audience of propaganda
- Practitioners of Beliefs in the Mother Goddesses: Religious practitioners, especially monks
- All people in the country, overseas Vietnamese and international friends interested in
Vietnamese culture.
1.3.2.3. Aim of propaganda
The purpose of promotion of cultural values of the Beliefs in the Mother Goddesses is to make
the cultural values feel the propaganda audience and social communities, so that they can have right,
objective and full awareness on cultural values of beliefs, identify negative manifestations, acts of
misuse of beliefs. There will be an attitude of respect, preservation and promotion of cultural values
of beliefs and elimination of negative manifestations, acts of abusing beliefs, especially active


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participation in conservation and promotion of Values the culture of the Beliefs in the Mother
Goddesses, eliminating abusive behaviors that lose the cultural value of beliefs.
1.3.2.4. Promotional content
- First, the cultural values of the Beliefs in the Mother Goddesses, such as traditional
moral values (morality "drinking water, remember the source", respect for women, aspirations
for gender equality), but beauty value (beauty in art performance, beauty in visual art) and
value of unique literary.
- Secondly, identifying and criticizing and eliminating negative phenomena, manifestations
and acts of abusing beliefs to profit, distorting and deforming the cultural values of the Beliefs in
the Mother Goddesses, causing disunity, affecting community life.
- Third, summarize, review, praise and reward positive examples and draw experience in

the process of promoting cultural values of the beliefs in the Mother Goddesses.
- Fourthly, the Party's views and policies, the State's policies and laws relate to preserving
and promoting the cultural values of the beliefs in the Mother Goddesses.
1.3.2.5. Propaganda method
- The method of using direct words: the use of words to convey the contents of the Beliefs
in the Mother Goddesses propaganda in a convincing manner.
- Visual method: is to use printing and visual means to propagate the teaching
communication of the ritual, such as publishing books, photo books, exhibition, display of
embroidery art of religious costumes
- Practical method: to organize practical activities to propagate the biotechnology of the
Beliefs in the Mother Goddesses.
1.3.2.6. Promotional form
- Organizing festival activities related to the Beliefs in the Mother Goddesses such as
performing on “len dong”/ “hau dong”/ “hau bong”, “chau van singing”.
- Organizing forms of theater and through art activities.
- Organizing scientific talks, seminars and talks on culture values of the Beliefs in the
Mother Goddesses.
- Restoring some rituals in religious practice with unique cultural values.
- Organizing religious festivals to ensure safety and health.
- Organizing activities to introduce and promote the culture values of the the Beliefs in the
Mother Goddesses in foreign countries ...
1.3.2.7. Promotional means
- Using cultural institutions, such as museums, theaters, temples, temples, temples, etc.
- Using mass media, such as printed newspapers, radio, television, electronic newspapers ...
- Use the practice of beliefs of the audience of the religious practice.
1.3.2.8. Propaganda results
- Awareness of the object of propaganda about the cultural values of the Beliefs in the
Mother Goddesses and the specific expression of these cultural values in the components of
beliefs; on negative behaviors, taking advantage of belief activities; Party policy, policies and
laws of the State relating to belief ...

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- The attitude of the propaganda audience on issues, such as the necessity to preserve and
promote the cultural values of the Beliefs in the Mother Goddesses; eliminating negative
behaviors, phenomena abusing beliefs to profit.
- Behavior of the propaganda objects in the observance of policies and laws in
participating in activities of the Beliefs in the Mother Goddesses; participation in propaganda
activities of cultural values of beliefs and struggle with negative behaviors, abuse of beliefs or
illegal belief activities.
1.4. The concept of promotion of cultural values of the Beliefs in the Mother
Goddesses in the Northern Delta of Vietnam
1.4.1. Definition of promotion of cultural values of the Beliefs in the Mother Goddesses
in the Northern Delta of Vietnam
Promotion of cultural values of the Beliefs in the Mother Goddesses in the Northern Delta
of Vietnam are the activities that the propaganda actors in the Northern Delta use methods and
means to convey the content of information to help people grasp and understand cultural values
of the Beliefs in the Mother Goddesses, from there to encourage and encourage them to actively
take part in preserving, preserving and promoting the cultural value of the Beliefs in the Mother
Goddesses and fighting against negative superstitions. as acts of taking advantage of belief
activities to profit, negatively affecting social life in the Northern Delta.
1.4.2 The need to promote cultural value of the Beliefs in the Mother Goddesses in the
Northern Delta of Vietnam
1.4.2.1. Derived from the cultural values of the Mother God worship and its
transformation in the Northern Delta
Experiencing a long history of development and many ups and downs, the Beliefs in the
Mother Goddesses has crystallized many cultural values need to be preserved, transmitted and
promoted. In the present context, along with the process of national renewal and international
integration, the cultural values of the Beliefs in the Mother Goddesses step by step are recognized

and evaluated more objectively. However, in some respects these values are being impacted,
affected by the reverse of the market economy, or the introduction of many foreign cultural and
cultural factors, causing some negative phenomena, which needs to be timely rectified. Therefore,
along with the cultural values of beliefs, the change of these cultural values also makes the
propaganda problem more necessary and urgent.
1.4.2.2. Stemming from the views and policies of the Party and the State on building an
advanced Vietnamese culture, deeply imbued with national identity in the context of integration
and building new life at the grassroots level.
The Resolution of the 12th Party Congress determines the goal of building Vietnamese
culture and people to develop comprehensively, towards the righteousness - good - America,
imbued with the spirit of nationalism, humanity, democracy and science, also affirmed to promote
the values and positive factors in the culture of religion and belief. From the requirement of
building Vietnamese culture in the new situation, along with the requirement of implementing
international commitments to protect intangible cultural heritages, promoting the cultural value of


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the Beliefs in the Mother Goddesses is an objective requirement. The propagation of the cultural
value of the Beliefs in the Mother Goddesses also contributed positively to building cultural life
at the grassroots level.
1.4.2.3. Derived from the need to remedy incomplete and unrecognized perceptions of the
cultural values of the Mother God worship and the negative behaviors and manifestations of
religious activities
In a time of renovation, the Beliefs in the Mother Goddesses was once considered
superstitious, even banned from practice, thus forming a thought, a negative, negative or skeptical
way of evaluating Cultural values of beliefs in a social section. This is not easy to remove in a
short time. On the other hand, in the past few years, the step by step religious practices have been
recognized at the national level and at the international level because the unique cultural values
need to be preserved and promoted, leading to the outbreak. lack of control of belief activities,

even create conditions for acts of abusing beliefs to profit ... affecting the life of the community,
violating the law. If these issues are to be prolonged, they will harm, erode, even distort, lose the
cultural values of beliefs, so it is necessary to well organize propaganda activities in conservation
and promote cultural values of this belief.
1.4.2.4. Stemming from the requirement of ensuring people's freedom of belief and
fighting against the conspiracy to cause unity of religion and belief in our country today
In a period of time before the renewal, the model cruelty was considered superstitious,
even banned from practice, thus forming a negative thought, judgment, denial or skeptic about
cultural values of religion in a part of society. This is not easy to erase in a short time. Over the
past few years, the practice of religious practices has been recognized nationally and
internationally, which has led to an outbreak of uncontrolled religious activities, and even
facilitated behavior. abusing beliefs for self-seeking ... affecting the life of the community,
violating the law. These issues, if sustained, will harm, disappear, or even distort, lose the
cultural values of beliefs, therefore, it is necessary to organize propaganda activities in
conservation and upholding the cultural values of this tradition.
1.4.2.5. Stemming from the request to ensure the freedom of belief of the people and to fight
against the conspiracy to cause disorganization of religion and belief in our country today.
The 2016 Law on Beliefs and Religions raises the right to freedom of belief and religion to
become the right of everyone; at the same time concretize many contents on beliefs, manage
religious activities to ensure the exercise of people's freedom of belief. Accordingly, the
propaganda of cultural values of the Beliefs in the Mother Goddesses, on the one hand, is the
realization of the Party's views, guidelines, policies and laws of the State on ensuring the
freedom of belief of all people; on the other hand, contribute to raising the people's awareness
of their rights and responsibilities in preserving and promoting the cultural values of beliefs;
strictly obey the law when participating in religious activities, without affecting the legitimate
rights and interests of others. At the same time, contributing to the prevention, struggle, and
counter-argument of hostile forces taking advantage of religion and belief to implement the plot
of "peaceful evolution" in our country.

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Chapter 2
PROPAGANDA OF CULTURAL VALUE OF THE BELIEFS IN THE
MOTHER GODDESSES IN THE NORTHERN VIETNAM NOWADAY CURRENT SITUATION AND THEIR ISSUES
2.1. Factors affecting the promotion of cultural values of the beliefs in the mother
goddesses in the Northern Delta of Vietnam
2.1.1. Natural, economic and social characteristics of the Northern Delta region
The Northern Delta is one of the two largest deltas of our country, which is accreted by
alluvial deposits of the Red River and Thai Binh River. With natural, economic, social and
cultural conditions, the Northern Delta is the cradle of the beliefs in the mother goddesses
formation and preserving and transmitting cultural values of beliefs through events and ups and
downs of history. Along with the process of change in all aspects of localities in the region, the
beliefs in the mother goddesses also has many changes, development and differentiation from the
commercial market in other regions, regions and localities.
2.1.2. Characteristics of the beliefs in the mother goddesses in the Northern Delta
2.1.2.1. The beliefs in the mother goddesses in the Northern Delta is a kind of indigenous
belief that is quite popular and popular in the region in the region
In the structure of the beliefs in the mother goddesses in the Northern Delta, Lieu Hanh is
the Holy Mother of the goddess, although appearing quite late in the spirit of belief, it is said that
around the fifteenth century associated with the legend of "three world births", in first Christmas
in Phu Non, Y Yen district and the second one in Phu Thuc, Vu Ban district, are all in Nam Dinh
province today. Currently, the localities in the Northern Delta are places where many places of
worship are located and there are quite a number of people who practice religion.
2.1.2.2. The beliefs in the mother goddesses in the Northern Delta has a quite unified but
still open and unstable power
One of the differences of the beliefs in the mother goddesses in the Northern Delta
compared to other classes is that in the system of electric gods with quite unified layout with the
worshiping goods are: Chư Phật - Vua Cha - Thánh Mẫu - Quan Lớn - Chầu Bà - Ông Hoàng Thánh Cô - Thánh Cậu - Hạ ban. The committee always has the Ngũ Hổ (the year of the Tiger)
and the upper body has two Ông Lốt (two Snakes). However, with the characteristic of folk

beliefs, the beliefs in the mother goddesses in the Northern Delta shows very bold openness,
shown in many factors, focusing on the change in the electric god, with the change in the number
of saints are worshiped, their models of worship and divine relics in the localities.
2.1.2.3. The forms of practicing the beliefs in the mother goddesses in the Northern Delta
are quite plentiful, in which the most special is the rituals on bronze / almost bronze / shadow;
however, due to the "blurring" of religious practice, there is a phenomenon of being exploited by
some individuals to profit
With a large number of worshiping facilities in the area, including the centers of religious
practice, the Northern Delta is a place that regularly takes place and preserves many forms of
this practice of religion. In the forms of practice of commercial practice in the Northern Delta,


13

the most popular and unique, often mentioned the most is the ritual on the religious practice.
However, taking advantage of the “blurring” of religious practice, some individuals have taken
advantage of this ritual practice to profit, or serve for unwarranted personal purposes. Along
with the rapid development of temples, private temples worshiping at the Northern Delta and
the relentless beliefs after a long period of banning, these phenomena are tending to be more
complicated and difficult.
2.1.2.4. The point of view in worshiping and practicing the beliefs in the mother goddesses
in the Northern Delta is not uniform
The beliefs in the Mother Goddesses in the Northern Delta is an open folk belief, the
practice of beliefs has been interrupted for a long time, so the practice is still not consistent. The
difference in practicing practice is not only between localities, but also within the practice
community in each locality. In addition, the way of teaching in the practice of beliefs is based on
the way of committing the inheritance from the teachers to the children, so the later the
heterogeneity is higher. This on the one hand, creates richness in religious practice; on the other
hand, it is easy to create many variables, which is difficult to control.
2.1.2.5. In The beliefs in the Mother Goddesses in the Northern Delta, there are many

elements of other beliefs and religions
In the beliefs in the Mother Goddesses, it is easy to see the influence of Buddhism (India)
and Taoism (China) with the image of the Grandma and the Four Kings. From the structure and
the practice of belief, we also see the characteristics of many other beliefs, such as ancestor
worship, worship of Saint Tran Hung Dao, worship of the inhabitants of the river and the people
of other regions. ethnic minority…
Complexity in the system of electric gods and divine powers of the worship of Mother
Goddesses not only reflects the process of cross-cultural communication between regions,
regions, but also partly reflects custom of worshiping "polytheism" of Vietnamese people.
2.1.3. Legal basis for cultural values promotion of the beliefs in the mother goddesses in
the present Northern Vietnam
Before the renovation period, our Party and State's awareness of religion and religion also
had limitations and even prejudice. For the beliefs in the mother goddesses in the Northern Delta,
this is also the period when this belief is banned from practice and many architectural works,
worshiping places of beliefs in localities are dismantled, or converted to use purposes. At the
time, it partly formed prejudices when assessing the cultural value of beliefs later.
Since 1986, with the spirit of “looking back and innovating”, respecting the practice, our
Party has gradually evaluated, summarized and learned experiences on religious issues,
especially after the year 1990. Since then, the Party's and State's views and policies have been
an important factor, a theoretical foundation for the localities in the Northern Delta to carry out
propaganda activities Cultural values of the beliefs in the mother goddesses and struggle with
the arguments of hostile forces taking advantage of religious beliefs and conspiracy to cause
internal division of the unity, undermining the revolutionary cause of our people under the
leadership of the Party.


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2.2. The situation of cultural value promotion of the beliefs in the mother Goddesses
in the Northern Vietnam

2.2.1. Results and causes
2.2.1.1. Result
- Regarding actors of promotion of cultural values of the beliefs in the mother Goddesses
in the Northern Delta area:
+ Party committees, local authorities at the the Northern Delta area are getting more and
more fully aware of the cultural values of the beliefs in the mother Goddesses, thereby more
interested and active in leading and directing the promotion of cultural values of the beliefs in the
mother Goddesses locality.
On the basis of thoroughly grasping the guidelines and lines of the Party's renovation on
beliefs, religions and policies and laws of the State, from the reality of the existence of the beliefs
in the mother Goddesses in the area, the committees, local authorities increasingly more aware of
the cultural values of this belief, from which to pay more attention to the direction and orientation
of propaganda activities Cultural values of beliefs in the process of cultural development local.
+ The staff of cultural promotion in the localities in the Northern Delta has gradually
promoted its role in organizing and implementing propaganda activities of the cultural values of
the beliefs in the mother Goddesses in the locality.
From the objective and more comprehensive awareness of the cultural values of the beliefs
in the mother Goddesses, the contingent of cultural staff in the localities of the Northern Delta base
on functions and tasks, actively organized and coordinated organization propaganda activities
aimed at introducing the cultural values of the beliefs in the mother Goddesses and disseminating
policies and laws of the Party and State related to commercial activities in the locality.
+ Propaganda of transportation of commercial activities in the Northern Delta is
increasingly involving many subjects, especially those in the people.
In the propaganda of transport of the beliefs in the mother goddesses at the Northern Delta,
on the side of functional agencies, in addition to the core role of the cultural staff at the local
level, there is also the active participation of the officials of the interior industry. Coordinating
with grassroots authorities, the Fatherland Front and grassroots political and social organizations,
such as Youth Union, Women's Union, Veterans' Association ... also participated in promoting the
media of the Youth Union through mobilizing union members and members to well implement
the contents of building cultural life at the grassroots; In addition, there are the beliefs in the

mother Goddesses monuments management boards. In particular, social organizations with
scientists, researchers, some fellow teachers, fellow temples, co-electricians, and chief literary
and "congregations" (organizational form of religious practice), also participate more actively in
propaganda activities in the localities.
- Regarding the content of propaganda for transport of the commercials in
the Northern Delta:
+ The content of cultural value of the commercial movement in the Northern Delta are
held quite strongly, especially the aesthetic values in practicing religion. The aesthetic values of


15

architecture of temples, temples and temples; especially the beauty of religious practice
(concentrated in ceremonies on lên đồng/hầu đồng/hầu bóng), costumes, adoration music, etc.,
are strongly promoted to a great number of people and practicing circles threshold in localities in
the Northern Delta.
+ In the propaganda of transport of the commercial activities in the Northern Delta, there
have been some negative phenomena, manifestations and acts of taking advantage of belief
activities to profit and criticize and eliminate community life.
Some negative phenomena have been pointed out and criticized during the propaganda process
of beliefs in the Northern Delta in the past time, such as too much attention to money and offerings,
excessive use of votive gold in rituals.; taking advantage of the practice of beliefs and beliefs of some
people with beliefs to intimidate, pressuring the purpose of self-seeking, or inciting people to violate
the law; to change the attentive, dazzling and transparent costume on the lên đồng/hầu đồng/hầu bóng
ritual; use proverbial and objectionable words when putting new lyric in song.
- Regarding the methods, forms and means of propaganda of the communication of the the
Beliefs in the Mother Goddesses at the Northern Delta:
+ Depending on the content and objects of propaganda, the use of methods, forms and
means of propaganda of transport media in the localities in the past time is quite rich and flexible.
Many forms of propaganda, such as festivals, seminars, workshops, theater, organization

of professional training classes ... are used quite flexibly in the transmission of transport media of
the Central Highlands, the guidelines and policies of the Party and The state relates to The beliefs
in the mother goddesses for the people and the religious practice communities in the localities. He
came out, there were other ways to introduce the communication of beliefs to international
friends, such as seminars, festivals, cultural exchanges ...
+ Some forms of propaganda are invested, elaborately organized, contributing to vividly
conveying the media of the The beliefs in the mother goddesses in the Northern Delta and
creating the spread in the community.
- Regarding the results of communication propaganda of the Beliefs in the Mother
Goddesses in the Northern Delta:
+ Local people in the Northern Delta region are becoming more and more fully aware and
aware of the transport media of the beliefs in the mother goddesses; at the same time identify and
criticize negative phenomena in religious practice.
+ From being aware of the transport traditions of the beliefs in the mother goddesses, the
local people in the Northern Delta increasingly pay more attention to the activities of the beliefs
and aim to the good, the true values - good - beauties when participating in these activities.
+ The practice of beliefs in localities in the Northern Delta participates more and more
actively in the activities of preserving and promoting the communication of the beliefs in the
mother goddesses in the locality.
2.2.1.2. Cause of the results:
- Objective reasons


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Firstly, the achievements in socio-economic development in the localities in the Northern
Delta have created favorable conditions for the committees and administrations at all levels and
local branches to take care of all aspects of people's life and security to ensure cultural activities
and propaganda of transportation, including propaganda of transport of the commercial. Improved
material and spiritual life of the people also contributes to strengthening the belief, increasing the

persuasion for propaganda activities in general and propaganda on the transportation of the
beliefs in the mother goddesses in particular.
Secondly, the process of deep international integration also creates conditions for localities
in the Northern Delta to promote exchanges and cooperation in the field of culture, expanding the
communication activities of Vietnam in general, in which there is the introduction and promotion
of the beliefs in the mother goddesses transport media.
Thirdly, the transfer and application of scientific and technical achievements and
technologies in our country in general and in the localities of the Northern Delta in particular
have created conditions to diversify and modernize propaganda facilities, contributing positively
to the propaganda of the media of the beliefs in the mother goddesses.
- Regarding the content of propaganda for transport of the commercials in
the Northern Delta:
+ The moral values and literary values of the beliefs in the mother goddesses have not
been properly focused in the propaganda of transport of the trade in the Northern Delta.
While the moral values have meaning, the role is very important for the orientation of the
activities of the religious practice team, avoiding the misuse of beliefs to profit, it has not been
focused in propaganda activities. The number of folk compositions and documents circulating
about the living conditions in the localities in the Northern Delta, although quite massive, has not
been studied and introduced to the people.
+ The content of identifying and critiquing negative behaviors, expression of abuse of
beliefs for profiteering is still lacking in the system and not balanced in the overall content of
propaganda of transport of the beliefs in the mother goddesses at the Northern Delta.
+ The experiences in propaganda of transport of the commercial in the Northern Delta are
rarely mentioned, not becoming a cross-cutting content in the propaganda process of religion.
+ The content of propaganda about the Party's views, guidelines, policies and laws related
to the preservation and promotion of the transport of the commercial in the localities in the
Northern Delta is still quite hard, not yet specific and not consistent with local practices.
- Regarding the methods, forms and means of propaganda of the communication of the
beliefs in the mother goddesses at the Northern Delta:
+ The use of methods, forms and means in the propagation of transport media of The

beliefs in the mother goddesses in the Northern Delta is sometimes rigid or not really appropriate,
there are cases of offensive.
The rampant propaganda of religious practices threatens to turn a propaganda form
into commercial service; some activities are held in public places, such as performing


17

costumes in the streets ... making mediocre spiritual beliefs, affecting the introduction of
religious traditions.
- Regarding the results of propaganda of the beliefs in the mother
goddesses in the Northern Delta:
+ A part of people in the Northern Delta are also afraid and have not really actively studied
about the transport traditions of The beliefs in the mother goddesses; meanwhile, there are those
who are subjected to this religious activity.
+ Some individuals in the world practice their beliefs in the Northern Delta because they
are not fully aware of the media movements of the beliefs in the mother goddesses, or are
dominated by personal purposes, so there are also inappropriate behaviors, negatively affecting to
promote and introduce the beliefs in the mother goddesses’ transportation schemes
2.2.1.2. Causes of restrictions
- Objective reasons:
Firstly, there is a lack of detailed regulations as a basis for organizing and coordinating the
organization of communication activities of the beliefs in the mother goddesses.
Secondly, the changes in population structure, customs and practices in the localities
and the reverse of the market economy, the integration process makes the management of the
beliefs in the mother goddesses activities difficult, photos influence the propagation of
communication of religion.
Thirdly, in the context of having to implement many socio-economic development tasks,
the budget for investment in the cultural career in general and for propaganda of the media of the
beliefs in the mother goddesses in particular is still very high in the localities limit.

2.3. Issues raised in the propagation of cultural values of Mother God worship in the
present Northern Vietnam plain
2.3.1. Issues raised for the propaganda subject
Firstly, when the activities of the commercial market are more and more active in the localities
in the Northern Delta, especially in the centers of religious practice, the awareness of some
committees, authorities and officials Local authorities on the necessity of propaganda of transport of
the beliefs in the mother goddesses are incomplete, even there are cases of fear of religious issues.
Secondly, the provision of state management functions for religious activities in a
general way, there is no agency responsible for making the groups of propaganda of the media
of the beliefs in the mother goddesses in localities in the Northern Delta region difficult to
develop and mobilizing all the roles and responsibilities in the organization and
implementation of propaganda activities.
Thirdly, the cultural staff at the local level in the Northern Delta, despite being a direct
force to organize and deploy propaganda for transport of The beliefs in the mother goddesses, the
quantity and quality still have certain limitations, which cannot be met on mission requested.
Fourthly, although the mobilization of social organizations to participate in the propaganda
of transport of commercial activities in the Northern Delta is an indispensable requirement,
however, the activities of these entities have revealed many shortcomings in the past.


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Fifthly, the ability to participate in the propaganda of transport of the sexes of the
religious practice in the Northern Delta is very large, however, promoting the role of this
group of subjects still has many obstacles due to the characteristics of the above-mentioned
experiments locality.
Sixthly, in the propaganda of transport of commercial activities in the Northern Delta, the
participation of scientists and researchers on commercial activities is very important but the
promotion of the role of this group of subjects is still limited.
2.3.2. The issues raised for the content, methods, forms and means of propaganda

2.3.2.1. Issues raised for propaganda content
Firstly, the communication skills of the beliefs in the mother goddesses, especially the
media shows through the practice of beliefs, due to the specific characteristics of folk beliefs, are
transmitted according to the oral tradition, so the vision is difficult to unify, many heterogeneity
version, making it difficult to implement propaganda contents.
Secondly, negative phenomena and behaviors in the activities of beliefs, manifestations of
utilizing belief beliefs for self-seeking are reflected in the content of propaganda of the media of
the beliefs in the mother goddesses, which is not really appropriate and effective. The integration
of these contents into propaganda activities sometimes overwhelms the key contents, obscuring
the traditions of beliefs, making it easy for the public to have a lack of sympathy and beliefs, not
seeing the need to preserve and promote the communication of religion.
Thirdly, some contents in management documents related to the activities of the
commercial market are quite general and difficult to specify in the content of propaganda of the
religion of beliefs in the localities of the Northern Delta, especially on the treatment management
of violations in religious activities.
2.3.2.2. For methods, forms and means of propaganda
First, although the method of propaganda through religious practices and cultural institutions
still proved to be dominant, it was not enough to meet the requirement for widespread information for
many propaganda subjects if not There is an effective combination with mass propagation methods.
Secondly, the practice of belief after a period of prohibition has now manifested a rampant
outbreak that makes religious practice of propaganda need to be carefully selected for the subjects
for participation and implementation forms.
Thirdly, the form of propaganda through cultural institutions, such as temples, temples,
temples, temples, museums, theaters ... although there are many advantages for subjects to
receive communication of faith, but also posing problems about ensuring aesthetics, or safety
and order.
Fourthly, the activities of commercial activities take place in the locality, so it directly
affects the life of the community, however, the integration of the content of propaganda of the
transport of the beliefs in the mother goddesses into the deployment of the campaign. All people
unite to build a cultural form, which is still quite formal.

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Fifthly, the mass media in the localities in the Northern Delta, although participating quite
actively in the propaganda of communication of the faith, but the content is still poor, the form is
still monotonous, so it is not really convincing.
2.3.3. Issues raised for conditions to ensure propaganda
Firstly, the Northern Delta region is considered as the origin of the beliefs in the mother
goddesses and is a place with a large number of worshiping facilities, however, the rapid change
of socio-economic life in the localities. Along with the process of urbanization and international
integration in addition to opportunities, there are also potential challenges for propaganda
activities of beliefs.
Secondly, in the localities in the Northern Delta, it is shown that many of the propaganda
activities of the beliefs in the mother goddesses have mobilized socialized investment sources,
however, in some aspects; it obscures the main role of authorities in the orientation of propaganda
in some of these activities.
Chapter 3
VIEWPOINTS AND SOLUTIONS TO INCREASE
COMMUNICATION CULTURAL VALUE OF CREDIT LETTERS
IN THE NORTHERN VIETNAM NORTHERN TIME
3.1. Viewpoints on enhancing propaganda of cultural values of Mau worship beliefs
in the Northern Delta of Vietnam
3.1.1. The enhancement of propaganda of the cultural values of Mother God worship in the
Northern Delta should thoroughly and concretize the Party's views and policies, the State's
policies and laws on building an advanced Vietnamese culture, deeply imbued with the national
identity and people of Vietnam, comprehensively developing and ensuring people's freedom of
belief.
In the present context, in order to achieve the goal of building an advanced Vietnamese
culture, deeply imbued with national identity as a driving force for development, one of the most

important factors is to constantly preserve and distribute mobilize traditional traditions of ethnicity,
including cultural traditions of beliefs. In addition, to effectively fight with distorting plots and
allegations of hostile forces on freedom of belief and religion in Vietnam, the concretization of the
contents of the policy, The policy of the Party and the State on this issue in the propaganda of
transport of the beliefs in the mother goddesses in the Northern Delta is an objective necessity.
3.1.2. Increasing the propagation of cultural values of the Beliefs in the Mother
Goddesses in the Northern Delta requires the participation of many forces, especially the
participation of the social community
The career of building and developing culture in general, preserving and promoting the
traditional transportation of the nation in particular, is the cause of the entire people. The beliefs
in the mother goddesses is a traditional belief that people themselves are the subjects of creation,
preservation and transmission, therefore, the promotion of the propaganda of transport of the
Central Highlands in the Northern Delta should pay much attention to promoting the role of the


20

subjects among the people, such as professional and social organizations, associations and
teachers, scientists etc.
3.1.3. Increasing the propagation of cultural values of the Beliefs in the Mother
Goddesses in the Northern Delta should be put into practice to build an advanced Vietnamese
culture, bold national identity and international integration context.
As a part of Vietnamese culture and culture, there is a long history of development and
development. In the past, many types of cultural traditions are crystallized by the indigenous
culture and the exchange and acculturation process with many others cultures. The process of
propaganda of transport of the commercials in the Northern Delta is also a process of contributing
to penetrating the traditional ethnicity of the ethnicity into the community life, thereby orienting
to preserve and transmit the communication of the local people through the generation. Therefore,
this process should be put in practice of building Vietnamese culture today.
3.2. Some solutions to enhance the propagation of cultural values of the Beliefs in the

Mother Goddesses in the northern plain of Vietnam
3.2.1. Group of solutions on leadership and management
3.2.1.1. Raising awareness of the committees and local authorities in
the Northern Delta region about the role and importance of promoting the
cultural value of the Beliefs in the Mother Goddesses
It is necessary to strengthen the dissemination of the Party's viewpoints and policies, the
State's policies and laws on the issue of beliefs and religions and promote religious beliefs and
religions in the cause of literary construction and development. Vietnamese people and people
for the committees, local authorities in the Northern Delta region, especially in the places where
temples, temples and temples are located. From seeing the role and importance of the
propaganda of the media of The beliefs in the mother goddesses, authorities at all levels will be
more active and active in leading, directing and organizing the implementation of propaganda
activities in the area.
3.2.1.2. Continuing to thoroughly grasp and effectively implement the
contents of the 2016 Law on Beliefs and Religions in promoting the cultural
value of the Beliefs in the Mother Goddesses
It is necessary to focus on clarifying new points of the Law relating to the beliefs in the
mother goddesses activities in the process of propaganda of communication of beliefs. However,
the deployment needs to be flexible, suitable for each group of propaganda objects.
3.2.1.3. Paying attention to the orientation of state management for promoting the cultural
value of the Beliefs in the Mother Goddesses in localities in the Northern Delta region
In order to enhance the orientation of state management agencies in the propaganda of
transport of the trade in the Northern Delta, each locality needs to specify, clearly distinguish
responsibilities between the cultural sector and the interior industry at all levels and at the same
time regulations and specific regulations on the coordination of these agencies in the propagation
of transport media in the region.


21

3.2.1.4. There are provisions to eliminate some forms of introduction,
promotion of cultural values of inappropriate the Beliefs in the Mother
Goddesses, offensive, or expression of abuse to benefit
The Department of Culture and Sports / the Department of Culture, Sports and Tourism
of the localities should take the initiative in developing and promulgating regulations to clearly
regulate the space and time for organizing the council in particular, to practice the market
economy in general as well as there are some specific rules about the practice of religious
practices, avoiding offensive
3.2.2. Group of solutions to promote the role of subjects directly implementing and
participating in the propagation of cultural values of the worship of Mother Goddesses in the
Northern Delta
3.2.2.1. Promote the training and retraining, improve the quality of the contingent of functional
cadres participating in promoting the cultural values of the Beliefs in the Mother Goddesses
Localities need to develop programs and plans on fostering knowledge, improving
professional qualifications and skills of state management of culture, beliefs, religion,
propaganda of communication in the process of management. activities of beliefs in general,
The beliefs in the mother goddesses in particular. Stepping up the dissemination and grasping
thoroughly the Party's views and policies, the State's policies and laws on belief and religion
and promoting the cultural values of beliefs and religions in construction and development.
Vietnamese culture and people. Focusing on improving the theoretical level, practical
summation ability of staff by sending to school, organizing professional exchange sessions,
seminars, strengthening scientific research.
3.2.2.2. Enhance the participation of the religious practice team,
especially the temples, co-electrics, prestigious teachers in promoting the
cultural value of the beliefs in the Mother Goddesses
It is necessary to consider the contingent of religious practice as the priority subjects in
propaganda. From raising awareness and forming in this group of people, the sense of selfawareness and voluntary compliance, compliance with the law, the desire to contribute to the
preservation and promotion of The beliefs in the mother goddesses. There should be a mechanism
to motivate, encourage and direct them to participate in the propaganda process through their own
practice of beliefs. Building and replicating the typical examples of religious practice.

3.2.2.3. Promoting the role of social organizations, building a model to preserve cultural
heritage to practice the beliefs in the Mother Goddesses
In addition to managing and promoting the role of the existing social organizations in the
Northern Delta area, to promote the transport media of the beliefs in the mother goddesses, it is
necessary to aim at the model of organizations that are gathering a contingent of fellow temples,
copper and copper workers. The teacher is prestigious, along with researchers, scientists and
people who care and love the faith.
3.2.2.4. Promoting the role of the team of scientists and researchers on the the Beliefs in
the Mother Goddesses


22

There should be a mechanism to encourage and promote the role of these actors in
propaganda activities
3.2.3. Group of solutions on the content of promoting the cultural values of Mau
worship beliefs in the Northern Delta
3.2.3.1. Conducting research, surveying, investigating the reality of practicing Mother
worship in localities in the Northern Delta region, clearly defining the cultural value of the
Beliefs in the Mother Goddesses.
In the process of research, survey, investigation, localities need to focus on identifying
the media of religion, the operation process, the change of these values over time, promptly
detect the phenomenon of pepper extreme, problems arise in practicing beliefs to supplement
propaganda content.
3.2.3.2. Applying the results of scientific research in building content, forms and methods
of promoting the cultural value of the Beliefs in the Mother Goddesses in the Northern Delta in
accordance with the conditions of each locality
Applying research results on the beliefs in the mother goddesses to clarify the transport
media of the commercial market should be preserved and promoted; The factors that are being
made or used for self-seeking purposes, or obsolete, outdated, need to be changed ... in

developing propaganda content. Strengthen research on characteristics of religious practice, local
conditions to select appropriate propaganda methods and means.
3.2.4. Group of solutions on methods, forms and means of promoting cultural values of
the Beliefs in the Mother Goddesses in the Northern Delta
3.2.4.1. Reconstructing some forms of practicing the worship of Mau worship with
traditional cultural values at religious practice centers in the Northern Delta region
Local cultural sectors need to coordinate with scientists and the religious practice team to
restore some traditional religious practices that have been interrupted, combined with organizing
seminars, scientific conferences to exchange, analyze, clarify the beauty and beauty, and criticize
negative phenomena and changes in religious practice in contemporary society.
3.2.4.2. Bringing the art of writing to teaching in some art and culture schools
The construction of the content to bring the art of literacy into teaching at some art and
culture schools is to create suitable and civilized conditions and environment for young people to
approach and learn about the beauty national culture through this traditional art form, from which
more and more love and initiative in participating in propaganda of the media of the beliefs in the
mother goddesses in particular, preserving the traditional traditions of the nation in general.
3.2.4.3. Diversify forms of propaganda; enhance propaganda of cultural values of the Beliefs
in the Mother Goddesses in newspapers, especially electronic and television online newspapers
Diversifying propaganda forms, methods and means to reflect many aspects and many
angles of the beliefs in the mother goddesses's propaganda media. Propaganda content in the
press needs to be invested and published more often. In particular, attention should be paid to the
time of propaganda and promotion of propaganda on festivals and feasts in beliefs.


23

3.2.4.4. Integrating a number of contents of propaganda of the cultural values of worship of
Mother Mau to implement the campaign "All people unite to build a cultural life" in residential areas
The implementation of regulations on civilized life in localities should have specific
regulations on handling manifestations and acts of taking advantage of the beliefs of self-government

to benefit, causing disorder and affecting the community life. There should be specific guidelines and
regulations to implement civilized lifestyle in the beliefs in the mother goddesses festival.
3.2.4.5. Combining many methods, forms and means of propaganda, promoting the role of
cultural institutions in promoting the cultural value of Mother worship
Along with the propagation of the communication of beliefs in a visual way through the
practice of beliefs, it is recommended to combine with organizing seminars and seminars on
communication of beliefs and the preservation and practice of beliefs in the context of
contemporary Great with the participation of many forces and mobilizing press agencies to
provide news, video recording as a material to draw experiences ...
3.2.5. Group of solutions on social environment and promote the
role of propaganda objects
- Concern, learn about the psychological characteristics, desires and aspirations of the
religious practice team to promote the activeness of these subjects in receiving the propaganda
contents of the cultural values Mother worship threshold in the Northern Delta; sincere, open and
create conditions for them to participate in activities to preserve and promote the communication
of the beliefs in the mother goddesses and attract and gather them into the models of social
organization in addition to the participation of the society. scientists and prestigious people in the
religious practice team, is typical in preserving and promoting the traditions of faith.
- Respect absolutely the right to freedom of belief and religion of all people to form a
harmonious social attitude, gradually remove some existing ideological and religious ideologies,
to help people open more in the reception of the media of beliefs, religions in general, and the
transport of the The beliefs in the mother goddesses in particular.
- Party committees, local authorities at all levels in the Northern Delta need to take care of
all material and spiritual life of the people in the area.
In addition, attention should be paid to solutions affecting the social environment objective factors that directly affect propaganda activities, such as economic, political, cultural
and social issues in Localities in the Northern Delta region.
CONCLUTION
In the context of deep international integration today, the career of building an advanced
culture imbued with national identity has been posing an increasing demand in preserving and
promoting the traditional traditions of ethnicity and distillation of essence in the process of

exchange and acculturation with many cultures in the world.
As an endogenous belief with long-term vitality, through many ups and downs in the
history of existence and development, The beliefs in the mother goddesses has converged in its
many unique traditions, bearing the spirit and way of Vietnamese people. Although each has been


24

denied, banned, and unleashed, the traditions of faith are still transmitted by a section of people,
preserved to this day, and step by step evaluated and recorded objectively. , more comprehensive.
Along with that, the issue of propaganda of communication of religion gradually becomes more
urgent, especially in the cause of national construction and defense in the new situation.
However, just like the transmission of the ethnicity's traditional media up to now, the
preservation and promotion of the transport of the commercial economy in general and the
promotion of the mean of propaganda in particular are a process that requires a lot of effort and
cooperation including many objective and subjective factors making the research process not
easy. The perspective of approaching politics - ideological work in the area of studying beliefs
and transportation of beliefs is still quite new, making the presentation of general theoretical
issues about propaganda of the media of the commercial sector in the thesis. inevitably many
limitations and shortcomings, but initially also tried to shape the theoretical framework to serve
as a basis for evaluating and analyzing the status of propaganda of communication of beliefs in
the Northern Delta - where beliefs were formed, preserved in history and today, is developing
quite strongly.
In fact, the fieldwork process, surveying the status of the elements of propaganda activities
in the localities of the Northern Delta shows that, in general, the implementation of propaganda of
the beliefs of beliefs is like a smooth flow, but in fact there are many limitations, due to
subjective and objective causes, in which subjectivity is the main. Since then, posing many
problems in the propagation of transport media of the commercial sector to the localities in the
future, not only in the scope of the Red Cross, such as the issue of specifying the functions and
tasks of the functional branches, the ability to participate in the propaganda of communication of

beliefs, to unify some contents of religious communication, or the use of propaganda methods,
forms and means for specific subjects is the contingent of religious practice .. .